MANILA — Daily by Bo’s Coffee marked its fourth anniversary with the grand opening of its new flagship store on Wednesday at Matalino Street, Diliman, Quezon City.

Aiming to serve affordable handcrafted coffee to perk up customers, Daily offers a wide variety of beverages for as low as P85.

Daily’s chief operating officer Rachel Fallarme said they navigated through the challenges brought by the pandemic to reach where they are now — with a total of 56 "phygital" (physical and digital) locations.

“What we want for Daily is to serve a different market while growing at the same pace as Bo’s Coffee,” Fallarme explained. “In the next couple of months, we have four more Daily stores to open. We're bringing the daily coffee experience; we're bringing a strong coffee experience as well. We pride ourselves on giving the best coffee to our customers.”

The brand targets young professionals and students who need a kick from fast coffee to start their daily grind.

Some event attendees also experienced brewing coffee the Daily’s way, guided by operations supervisor Karl Michael Perez and coffee master Jason Carl Vasquez.

Perez mentioned that they are handcrafting coffee from a unique blend of Arabica and Robusta beans, which differ from the ones that Bo’s Coffee utilizes. He also emphasized that they are carefully using a “pour over” method for the process through a drip filter to heat the beans consistently and and to lock the flavors on the drink.

Along with the opening celebration was also the launch of Daily's newest limited-edition drinks: Iced Sea Salt Spanish Latte and Iced Spiced Spanish Latte.

Daily by Bo's Coffee COO Rachel Fallarme 

“Where there's a Bo's Coffee, Daily won't be far behind. Logistically, it's easy for us to serve the market. it's easy for us to bring ingredients on these locations,” Fallarme added. “We project that Daily will overtake the number of Bo's Coffee in next few years.”

Starting amid a pandemic

Daily started back in May 2020 amid the COVID-19 pandemic. But even way before that, its executives were already brainstorming how to cater to another market.

“There is a connotation that a coffee shop ambiance is mostly for the matured market. Those who like to enjoy a cup of coffee, Americano, usually Latte, hot drinks -- the connotation is really for the mature market,” Daily’s COO pointed out. 

“[But] in one of the studies that we did, we saw that there's a growing market for coffee to address the needs of the younger market. For Bo's Coffee, we did it mostly through our blended beverages, our Frappuccino. But we also noted that most students — most young professionals wanted to have a cup of coffee which is more affordable… and will fuel them throughout the day.”

Fallarme explained that they named the brand Daily to instill in customers that drinking coffee could be a daily habit.

Digital marketing manager Rain Ramos said that the shop started as a grab-and-go kiosk to serve bold and fast coffee to young professionals.

"We started as clouding it in most coffee branches, it was really like a digital brand. We need it to reach more customers cause one of our brand positioning is accessibility and affordability to our market,” Ramos said.