Push Admin

The Gil Puyat Avenue street sign was replaced with Gil Tulog Avenue as part of Gigil's marketing campaign. Photo courtesy of Mariel Rosales Perez

Article (news)

gil tulog ave 07302024

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1722318248137gil-tulog-ave-07302024.jpg" style="width:950px" class="fr-fic fr-dib" alt="The Gil Puyat Avenue street sign was replaced with Gil Tulog Avenue as part of Gigil&#x27;s marketing campaign. Photo courtesy of Mariel Rosales Perez"/><span class="fr-inner" style="text-align:left"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">The Gil Puyat Avenue street sign was replaced with Gil Tulog Avenue as part of Gigil&#x27;s marketing campaign. <em>Photo courtesy of Mariel Rosales Perez</em></span><em> </em></span></span></span></div><p>Ad agency Gigil issued a public apology on Tuesday following its controversial &quot;Gil Tulog&quot; street signs. </p><p>The marketing campaign changed the name of Gil Puyat Avenue in Makati to Gil Tulog Avenue -- a play on the Filipino words &quot;puyat&quot; (sleep-deprived) and &quot;tulog&quot; (sleep).</p><p>This prompted Victor Puyat, son of the late Senator Gil Puyat, to file a complaint with the Ad Standards Council. </p><div><a href="https://news.abs-cbn.com/news/2024/7/26/gil-puyat-family-files-complaint-vs-ad-agency-in-viral-gil-tulog-campaign-1931" id="isPasted">Gil Puyat family files complaint vs ad agency in viral ‘Gil Tulog’ campaign</a></div><p>In a statement posted on its social media pages, Gigil acknowledged the &quot;issues&quot; caused by their recent campaign.</p><p>The agency added that it has reached out to members of the Puyat family, and promised to &quot;put more stringent measures to ensure this does not happen again.&quot; </p><p>&quot;Even as all the necessary permits and clearances were secured, our approach had resonated differently and so the campaign was immediately discontinued,&quot; Gigil said.</p><p>&quot;Understanding the distress the project caused, we have personally reached out to members of the Puyat family to convey our regrets and express our respect for former Senate President Gil Puyat&#x27;s legacy,&quot; it added.</p><p>Read the full statement below:</p><div><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FGIGILGroup%2Fposts%2Fpfbid02KsuKpCNR8pBeGohPfFYQYo77z6zMwB5YWKV1j2uQYPvUURwQvSH1DFwC7NRy99WKl&amp;show_text=true&amp;width=500" width="500" height="250" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><a href="https://news.abs-cbn.com/classified-odd/2024/7/26/-gil-tulog-avenue-street-sign-ad-campaign-inulan-ng-batikos-1926">&#x27;Gil Tulog Avenue&#x27; street sign ad campaign, inulan ng batikos</a></div>

<p>Ad agency Gigil issued a public apology on Tuesday following its controversial "Gil Tulog" street signs.</p>

Ad agency Gigil issued a public apology on Tuesday following its controversial "Gil Tulog" street signs.

Ad agency Gigil apologizes for controversial 'Gil Tulog' campaign

News

Entertainment

Lifestyle

Sports

Metro.Style

More

BINI

Sudoku

Word of the Day

Lotto

Horoscope

Lifestyle

Ad agency Gigil apologizes for controversial 'Gil Tulog' campaign

ABS-CBN News

Published July 30, 2024 01:44 PM PHT

Read More:

Gigil

Gil Puyat

advertising

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

Sign Up

I have read and agree to the Terms and Privacy Policy.

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.