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Puregold Price Club, Inc. president Vincent Co leads first wave of runners at 1st Puregold Hakot Relay Run. Photo by Running Photographers

Article (news)

Josh Mercado

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1763976052741image0 (1).jpeg" style="width:960px" class="fr-fic fr-dib" width="960" alt="Puregold Price Club, Inc. president Vincent Co leads first wave of runners at 1st Puregold Hakot Relay Run. Photo by Running Photographers"/>Puregold Price Club, Inc. president Vincent Co leads first wave of runners at 1st Puregold Hakot Relay Run. Photo by Running Photographers<br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial" id="isPasted"/></div>Puregold has launched the Puregold Hakot Relay Run at Burnham Green Park in Luneta, turning a popular Filipino activity into a large-scale community participation platform.The event, which took place on November 22, drew hundreds of people, illustrating the retailer&#x27;s continuous commitment on community-building efforts that are in line with its long-term brand and customer growth plan.Fitness, entertainment, and Puregold&#x27;s popular &quot;hakot&quot; experience were all combined in this three-kilometer relay, which gave the classic fun run concept a new spin. Teams of three entered the race to compete in a hakot stage, where runners loaded their sling bags with groceries before tagging the next team member. This was done for strategy more than speed. The result was a lively event that united communities, families, and barkadas.The brand also held a Sunset Concert at the venue, where OPM and P-pop artists such as KAIA, G22, Press Hit Play, and the pair of Brent Manalo and Mika Salamanca filled the park with live music, transforming the relay into an afternoon celebration for families and fans.<div><a href="https://www.abs-cbn.com/entertainment/showbiz/celebrities/2025/11/23/how-mika-brent-responded-to-crowd-s-request-to-kiss-1953">How Mika, Brent responded to crowd&#x27;s request to &#x27;kiss&#x27;</a></div>Manalo and Salamanca interacted with the audience, while the P-pop group had everyone dancing.A Puregold Hakot Relay finisher&#x27;s medal, an official race singlet, and a grocery sling bag created especially for this first event were awarded to each participating runner, making them all winners. The Puregold Hakot Relay Run reflects the company&#x27;s mission to celebrate daily victories and uplift Filipino communities.<br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/><br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/>“Wins come in many forms. This is a new one for us, as Puregold tries to create moments where families, friends, and communities can connect. This Hakot Relay Run gave us a chance to do exactly that,” said Puregold president Vincent Co, who led the first wave of runners.

Fitness, entertainment, and Puregold's popular "hakot" experience were all combined in this three-kilometer relay, which gave the classic fun run concept a new spin.

Fitness, entertainment, and Puregold's popular "hakot" experience were all combined in this three-kilometer relay, which gave the classic fun run concept a new spin.

First-ever Hakot Relay Run blends fitness, fun, and community spirit

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First-ever Hakot Relay Run blends fitness, fun, and community spirit

Josh Mercado

Published November 24, 2025 05:41 PM PHT

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