Tovic Salvador

Small plushies, big impact on animal survival

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ABS-CBN News

<div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/174823742368820250526.png" style="width:960px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">In the photo: TV host RJ Ledesma, SM Prime Chairman of the Executive Committee Hans Sy, SM Supermalls Assistant Vice President for Marketing Hanna Carinna Sy, DENR Secretary Maria Antonia Yulo-Loyzaga, SM Supermalls President Steven Tan, and the fashion show models featuring the &quot;Save from Extinction&quot; merch from the Girl Scouts of the Philippines, among others. <em>Photo source: SM Supermalls</em></p><div style="line-height:1;text-align:center"><em> </em></div><p style="line-height:1">Our planet is currently facing a biodiversity crisis, with thousands of species at risk of extinction due to habitat destruction, climate change, and illegal wildlife trade. Committing to save wildlife is not only about protecting animals, but also about preserving the delicate balance of ecosystems that all life depends on. Every action, big or small, plays a part in turning the tide toward conservation and sustainability.</p><div style="line-height:1"> </div><p style="line-height:1">Surprisingly, one small yet powerful tool in this mission is the humble plushie. Far from being just a toy, a wildlife-themed plushie may spark curiosity, empathy, and awareness, especially among children. When a child hugs a plush elephant or tiger, they begin to build a personal connection to that species. This emotional bond may plant the seed for lifelong environmental stewardship, inspiring future generations to care deeply about the world around them.</p><div style="line-height:1"> </div><p style="line-height:1">Moreover, when plushies are tied to conservation efforts—such as proceeds supporting wildlife rescue, habitat restoration, or education campaigns—they become more than symbols. They become instruments of change. By turning compassion into action, these plushies help bridge the gap between awareness and impact, proving that even the softest gesture may support the strongest commitments to protecting the wild.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>Plushies that may help save wildlife that are about to go extinct</strong></div><div style="line-height:1"> </div><p style="line-height:1">SM is amplifying its commitment to wildlife conservation with the launch of a new merchandise line dedicated to six of the Philippines&#x27; most endangered species.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/174823734366720250523100548_2 Adorable symbols of hope that carry the message_ save them from extinction. -min.jpeg" style="width:960px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">Adorable symbols of hope that carry the message: Save them from extinction. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"><em> </em></div><p style="line-height:1">At the forefront of this initiative are plushies of the Philippine eagle, Philippine cockatoo, pawikan, dugong, tamaraw, and pangolin—adorable symbols of hope carrying an urgent message: Save them from extinction.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/174823732106620250523100548_3 Fit check with a cause_ Save from Extinction new shirt designs for adults and kids. -min.JPG" style="width:633px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">Fit check with a cause: Save from Extinction new shirt designs for adults and kids. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"> </div><p style="line-height:1">Moreover, there is more to this campaign than cuddly toys from Toy Kingdom. SM has expanded its offerings to include chic new shirt designs from Kultura and a children&#x27;s apparel line from SM Fashion, inviting everyone—from eco-conscious advocates to young animal enthusiasts—to support the cause in style. Merchandise is available in select Kultura and Toy Kingdom branches: SM Podium, SM Mall of Asia, SM Aura, SM North EDSA, and SM Makati.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/174823729768920250523100548_4 Fashion statements for wildlife conservation.-min.JPG" style="width:633px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">Fashion statements for wildlife conservation. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"> </div><p style="line-height:1">This initiative is a cornerstone of SM&#x27;s partnership with the Department of Environment and Natural Resources (DENR) under the &quot;Save from Extinction&quot; campaign that was launched in October 2024. Designed to raise awareness and generate much-needed funds to protect the six species vulnerable to extinction, the campaign shines a spotlight on these species, which face critical threats to their survival due to habitat loss, poaching, and climate change.</p><div style="line-height:1"> </div><p style="line-height:1">DENR has also partnered with wildlife conservation groups to safeguard these animals such as the Forest Foundation Philippines, Katala Foundation, Philippine Eagle Foundation, World Wide Fund for Nature–Philippines, D&#x27;Aboville Foundation, and the Zoological Society of London. Proceeds from every purchase in this collection will directly support the conservation programs of the DENR and its partner NGOs. </p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/174823723218920250523100548_5 Support the cause to save wildlife in style. -min.jpeg" style="width:960px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">Support the cause to save wildlife in style. <em>Photo source: SM Supermalls</em></p><div style="line-height:1;text-align:center"> </div><p style="line-height:1">In addition to the merchandise, Banco De Oro (BDO) Unibank, Inc., a key partner in the campaign, is offering donation channels to make it easy for the public to contribute. The public may easily make donations through BDO ATMs and branches nationwide, as well as through the BDO Online app. All collected funds will go to the partner NGOs dedicated to the conservation of these species.</p><div style="line-height:1"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/174823720488720250523100548_6 Join the fight to save wildlife by purchasing your own Save from Extinction merchandise.-min.JPG" style="width:960px" class="fr-fic fr-dib"/></div><p style="line-height:1;text-align:center">Join the fight to save wildlife by purchasing your own &quot;Save from Extinction&quot; merchandise. <em>Photo source: SM Supermalls</em></p><div style="line-height:1"> </div><p style="line-height:1">The exclusive &quot;Save from Extinction&quot; merchandise is available at select SM malls. Turn compassion into action and join the fight to save endangered wildlife.</p><div style="line-height:1"> </div><p style="line-height:1">For more information, visit their <a href="http://www.smsupermalls.com/save-from-extinction">website</a>. </p><div style="line-height:1"><br/></div>

<p>A small plushie may seem like a simple toy, but it may play a role in the global fight to save wildlife from extinction.</p>

A small plushie may seem like a simple toy, but it may play a role in the global fight to save wildlife from extinction.

Small plushies, big impact on animal survival

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Small plushies, big impact on animal survival

SM Supermalls

Published May 26, 2025 03:11 PM PHT

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