Cheyenne Suarez

Content creator Jack Logan produces docu about West Philippine Sea

Article (news)

Josh Mercado

<div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748303806539image0 (12).jpeg" class="fr-fic fr-dib" alt="Content creator Jack Logan produces docu about West Philippine Sea" style="width:950px"/></div><div><br/></div><p>In a digital world filled with noise and misinformation, Jack Logan&#x27;s voice stands out for clarity, passion, and purpose. </p><p>Logan is best known for his viral Facebook reels, which continue to earn millions of views, and he has become a trusted person for many Filipinos seeking guidance on current events, politics, and everyday life concerns.</p><p>“Gone are the days na ang social media ay ginagamit lang para mag-enjoy at makipag kamustahan sa mga new and old friends. Ngayon, puro drama,” he wrote on his Facebook, which currently has 2.1 million followers. </p><p>His content is distinguished by one powerful characteristic: fairness. Logan is unwaveringly fair and nonpartisan, speaking for the Filipino people rather than any political group.</p><p>“Totoo naman na kikita ka nang malaki sa monetization lalo na kung gagawa ka ng content na puro paninira o ‘di kaya puro kabobohan. Pero nasa sa&#x27;yo na ‘yun kung papayag kang makilala sa maling gawain mo. After all, ilang linggo lang naman tatagal sa algorithm ang content mo,” he pointed out. </p><p>He added, “Tandaan, mapagpatawad ang mga Pilipino, to the point na immune na sila sa kagaguhan ng ibang tao. Ang problema lang, hindi sila nakakalimot.”</p><p>On election day, he even encouraged his supporters to vote for the right candidates, demonstrating his ability to use his platform positively.</p><p>“Ngayong araw na ito, nasa iyo ang kapangyarihan. Ikaw ang masusunod. Hindi sila. Ayusin mo. Seryosohin mo. Ipaglaban mo ang boto mo,” he wrote. </p><p>Logan, who writes his own script, offers more than entertainment to the table; he brings perspective. His extensive knowledge of narrative and social commentary enables him to break down complicated political problems while not dumbing them down.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748303830238image1 (8).jpeg" class="fr-fic fr-dib" alt="Content creator Jack Logan produces docu about West Philippine Sea" style="width:950px"/></div><div><br/></div><p>With wit, candor, and informed analysis, he urges viewers to think critically, ask the appropriate questions, and avoid the allure of easy cures and false promises.</p><p>Because of his interest in political and current issues in the Philippines, he is currently working on his most challenging project yet, &quot;Sa Gitna ng Dalawang Tubig,&quot; a documentary that sheds light on the lives of Filipino fisherman caught in the crossfire of the West Philippine Sea conflict.</p><p>The documentary focuses on his goal of using media to raise awareness, empathy, and promote national discourse.</p><p>“It is the most ambitious documentary endeavor I have ever undertaken. In reality, I&#x27;ve been advocating for this for the past two years, but I&#x27;ve had difficulty collecting money, maybe due to the politically sensitive subject of the West Philippine Sea. However, the documentary will not focus on the political dispute itself. Instead, it will focus on the emotional journey of fishermen stuck between tides, nations, and an uncertain future,” he said.</p><p>Logan went on to describe how difficult it is now to produce a documentary, saying, “Creating a documentary is far more difficult. The technical requirements and cinematic standards are more challenging than making a feature film because not all stories will adhere to the script you&#x27;ve created. One story arc can change the course of the documentary.” </p><p>Before becoming a popular content creator, he worked as a writer for AM radio, where he focused on journalism. He stated that the ordinary people he encountered opened his eyes to real issues and stories.</p><p>Then, when he found the skill of content production, it seemed natural for him to do what he currently enjoys most. He launched the Jack Logan online show, and one of the episodes featured a parody video of Nas Daily Video, which went viral and made him famous.</p><p>“People didn&#x27;t realize that beneath the weird comedic character, I could also tackle serious issues. That&#x27;s when I realized — maybe The Jack Logan Show is where my long-held ambition of becoming a storyteller can finally come true,” he shared.</p><p>His project &quot;Makabagong San Juan&quot; was also nominated for an Asian Television Award, and he was overwhelmed to be standing with Korina Sanchez and Rico Hizon in Vietnam.</p><p>In an era when propaganda frequently distorts the facts, Logan&#x27;s voice serves as a compass rather than a criticism. For millions of Filipinos online, it is an important voice.</p><p>And he would constantly tell his followers, &quot;Piliin mong maging mabuti.&quot;</p>

<p>The documentary focuses on Jack Logan's goal of using media to raise awareness, empathy, and promote national discourse.</p>

The documentary focuses on Jack Logan's goal of using media to raise awareness, empathy, and promote national discourse.