Vlad Bunoan

A closer look at some of the electrical and lighting products featured inside the OmniBus. Handout

Article (news)

Josh Mercado

<p>Many studies have shown how home and office lighting affects people&#x27;s moods, setting the tone for the day and ending the night.</p><p>With innovation, bright white light is no longer the sole option; there are various lighting choices available, including less brightly white headlights, beautified lights, somewhat yellow muted lights, and many modern possibilities.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:655px;display:block" width="655"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1777419174519image5.jpeg" style="width:655px" class="fr-fic fr-dib fr-dragging" width="655" alt=" A closer look at some of the electrical and lighting products featured inside the OmniBus. Handout "/><span class="fr-inner" style="text-align:left"> A closer look at some of the electrical and lighting products featured inside the OmniBus. Handout </span></span></span></div><p>Marking its 30th anniversary, Omni, a leading Filipino electrical and lighting brand, has debuted its latest innovation: a roving showroom meant to offer power solutions directly to the people.</p><p>This mobile exhibit, inspired by the &quot;omnibus&quot; concept of a diversified collection, acts as a link between cutting-edge engineering and regular household life.</p><p>Launched at SM Mall of Asia, the OmbiBus is more than just a way to transport things from one location to another. It is the evolution of a seven-year activation effort that has already reached over 100 destinations throughout the Philippines. This new iteration, however, raises the bar by providing a totally immersive experience.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:655px;display:block" width="655"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1777419229402image6.jpeg" style="width:655px" class="fr-fic fr-dib" width="655" alt="Omni embodies modern living. Handout"/><span class="fr-inner" style="text-align:left">Omni embodies modern living. Handout<br id="isPasted"/></span></span></span>Inside the bus, everything is Omni. The presentation includes even the outlets, floor-mounted sockets, and lit parts. This is why the experience is effective. It does more than merely tell clients what the products can accomplish; it also shows them how they act when used.</div><p>Visitors to the mobile showroom will also find interactive product displays (a curated selection of lighting, electrical fixtures, and appliances); live installations (actual working setups that allow users to see how products function in a real-world environment); and a consultation area.</p><p>“Finally, we can help our end users and hardware store owners visualize the executions of our products,&quot; said Norman Campoy, national sales and marketing manager of Yatai International Corporation, during the interview with the media inside the bus. &quot;With this bus, I give them a more immersive experience, allowing them to appreciate the products better.&quot;</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1777419318663image7.jpeg" style="width:655px" class="fr-fic fr-dib"/></div><p>Reimagining what ideal lighting and electrical fixtures would look like in small spaces such as condos and studio apartments, Campoy continued, “The choice of a bus was purposeful. Beyond mobility, the interior is similar to the tiny living areas found in modern urban projects.”</p><p>“Since the trend is living in small condos and townhouses where space is limited, this is the best place to showcase how our products fit into those spaces,” he added.</p><p>He then emphasized why Filipinos should not fall for the &quot;mas mura&quot; concept, explaining why a product may cost a little more but last longer, why good lighting is important, and why safer electrical equipment should never be overlooked.</p><p>“I wanted to change that mentality, the cheap mentality,” he said. “I always believe that Filipinos deserve better.”</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:655px;display:block" width="655"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1777419394722image9.jpeg" style="width:655px" class="fr-fic fr-dib" width="655" alt="Executives gather to celebrate company’s 30th anniversary "/><span class="fr-inner" style="text-align:left">Executives gather to celebrate company’s 30th anniversary </span></span></span></div><p>The mobile showroom is intended for a wide range of visitors, showcasing the brand&#x27;s 1,000+ SKU portfolio. It is aimed at WFH professionals, DIY and gadget enthusiasts, homebuilders and renovators, design experts, architects, and interior designers.</p><p>The OmniBus will also visit the Visayas, with Campoy naming Iloilo, Roxas, Aklan, and Antique as destinations before traveling by ro-ro to Bacolod and eventually Cebu. The journey then continues to Mindanao, Bicol, and finally back to Luzon.</p><p>As urban living areas get smaller, a new mobile showroom is assisting Filipinos in visualizing smarter ways to power their houses.</p>

Mobile showroom showcases modern home and workplace lighting

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Mobile showroom showcases modern home and workplace lighting

Josh Mercado

Published April 29, 2026 06:54 PM PHT

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Mobile showroom

modern home

workplace lighting

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