Vlad Bunoan

Pet care brand encourages fur parents to rethink everyday grooming habits

Article (news)

Josh Mercado

Filipinos have never loved their pets more. Dogs, cats, and other companion animals have evolved into more than just household pets; they are now considered family. They are greeted on couches and beds, celebrated on birthdays, taken on road trips, and treated to everything from gourmet meals to spa treatments.With this shift came a greater emphasis on keeping pets clean, comfortable, and healthy. However, in the midst of everyday life, convenience frequently prevails. Many pet owners reach for whatever is already within arm&#x27;s reach, such as a damp towel after a rainy walk, human-grade shampoo during bath time, or a pack of baby wipes for a quick cleanup after muddy paws. While these decisions are often made with good intentions, not every human-safe product is designed with pets in mind.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784594896033image0 (12).jpeg" style="width:655px" class="fr-fic fr-dib"/>Doggies’ Choice launches pet wipes. Handout </div><div>Hidden risks of human products</div>Dogs, cats, and other companion animals have different skin needs than humans. Their skin has a different pH level and a more delicate protective barrier, so products formulated for humans — even those labelled as gentle — may gradually strip away natural oils, cause irritation, or make pets uncomfortable with repeated use. What appears to be a harmless shortcut today can have long-term consequences for a pet&#x27;s skin health and overall well-being. As pet ownership in the Philippines grows, many veterinarians and pet care advocates believe education is becoming equally important as access to high-quality products. Responsible pet care entails more than just feeding the right food and scheduling regular checkups; it also includes using products designed specifically for animals.&quot;The more we understand our pets&#x27; unique needs, the better equipped we are to care for them every day. Sometimes, the smallest changes in our routines can make the biggest difference,” said Eric King, Head of Marketing for Doggies’ Choice.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784594919972image1.png" style="width:655px;height:auto" class="fr-fic fr-dib" width="655"/>Doggies’ Choice advocates for modern, responsible pet ownership. Handout </div><div>Legacy of pet care</div>For 35 years, Doggies&#x27; Choice has assisted Filipino pet owners in doing just that. Doggies&#x27; Choice, the pioneer of Madre de Cacao pet care products in the Philippines, has earned the trust of generations of pet parents by developing safe, effective, and affordable grooming solutions designed specifically for pets. The brand has long believed that pets should have products designed specifically for their needs, rather than being adapted from human-made products.&quot;For 35 years, our goal has always been to create products made specifically for pets, not simply adapt products made for humans,” shared Charles Dy, founder of Doggies’ Choice.Building on that commitment, the local brand recently introduced one of the most practical additions to every pet owner&#x27;s daily routine: Doggies&#x27; Choice pet wipes. Designed specifically for pets, the new wipes are hypoallergenic, alcohol-free, and pH-balanced for pet skin, making them a safer everyday alternative to human wipes.&quot;Pet wipes were designed for the moments pet owners experience everyday. From muddy paws after walks to quick freshen-ups between baths. It’s an everyday essential made with pets’ comfort and safety in mind,” said brand associate Charles Mathew Tanallon. As the brand celebrates 35 years of serving Filipino fur families, the introduction of pet wipes is more than just another item on the shelves. It reflects the brand&#x27;s ongoing commitment to educating pet owners, advocating for responsible pet care, and making safe, purpose-formulated grooming products available to every Filipino household.By combining decades of trusted expertise with an understanding of the everyday realities of modern pet ownership, the brand hopes to help more pet parents in making informed decisions — because even the smallest daily habits can have a significant impact on a pet&#x27;s health, comfort, and happiness.

Dogs, cats, and other companion animals have different skin needs than humans.