Cheyenne Suarez

Thai content companies to pursue Pinoy partners for creative collabs

Article (news)

Josh Mercado

Are you up for a Thai-PH content collab?The Department of International Trade Promotion&#x27;s (DITP) Ministry of Commerce is continuing its efforts to promote Thailand&#x27;s content industry in international markets by bringing 18 Thai companies from the film, drama, series, television programming, and related service industries to Manila for &quot;Thai Content in the Philippines 2026,&quot; which will take place from August 26 to 28.The initiative seeks to generate new trade opportunities, facilitate business negotiations, connect Thai companies with business partners in the Philippine market, and broaden opportunities for Thai content throughout the ASEAN region.<div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1786406277563image0.png" style="width:960px" class="fr-fic fr-dib" width="960"/>18 Thai companies hope to bring content to PH. Handout </div>Announcing the initiative, Sunanta Kangvalkulkij, Director-General of DITP, stated that the Philippines is a high-potential market for Thailand&#x27;s content industry, owing to the country&#x27;s continued growth in the creative economy, the expansion of digital platforms and streaming services, and a large young and working population.The growing popularity of Thai artists, actors, and content among Filipino audiences opens up new opportunities for Thai businesses to expand their audiences, license content, pursue co-production opportunities, and form business partnerships between the two countries.For this initiative, DITP has chosen 18 high-potential Thai companies from a variety of industries, including film, drama, series, television, and related services. The participating companies include those with established track records and work that is recognized both in Thailand and internationally. They will showcase content and services that meet the needs of the Philippine market, while also looking for opportunities to form and strengthen regional business partnerships.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1786406320643image1.jpeg" style="width:655px" class="fr-fic fr-dib" width="655"/>Sunanta Kangvalkulkij, Director-General of DITP, announces three-day event. Handout </div>From August 26 to 27, Thai participants will visit Philippine content companies and organizations, as well as distribute Thai content in the country. The visits are intended to facilitate information exchange, enhance market understanding, and build business networks and potential partnerships.On August 28, a full day of business meetings will connect Thai companies with Philippine importers, distributors, digital platforms, and potential business partners. The activity will allow participants to discuss content licensing, business collaboration, and potential trade and investment opportunities.On the evening of August 28, a networking dinner will bring together Thai participants and stakeholders from the Philippine entertainment industry in an informal setting to build relationships, exchange perspectives, and explore potential future business collaborations.“The Department of International Trade Promotion is committed to continuously expanding opportunities for Thailand’s content industry in international markets. The Philippines is one of ASEAN’s strategic markets with strong potential, both in terms of its consumer base and its dynamic media and entertainment industry,” Sunanta said.“This initiative will create new business opportunities, strengthen networks and cooperation between Thai and Philippine businesses, and support the expansion of content licensing and co-production opportunities, while enhancing the competitiveness of Thailand’s content industry in both regional and global markets,” added the veteran Thai diplomat. DITP continues to support Thai businesses in gaining access to regional and international trade platforms and industry events, with the goal of generating new business opportunities, increasing export value, and promoting the long-term growth of Thailand&#x27;s content industry.Through these initiatives, DITP hopes to increase Thai content&#x27;s global reach and connect Thai companies with foreign partners.