John Randolph Manucom

Gucci’s Well-Loved Sabato De Sarno Leaves The Brand 

Article (news)

<p>In a surprising shift at the helm of one of fashion’s most storied houses, <strong>Gucci’s</strong> parent company, <strong>Kering</strong>, has announced the departure of creative director <strong>Sabato De Sarno</strong>. The move brings an abrupt end to De Sarno’s tenure, which began in 2023 when he stepped into the role previously held by <strong>Alessandro Michele</strong>.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:808px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1738832252900Metro Gucci.png" style="width:1000px" class="fr-fic fr-dib"/><span class="fr-inner">Gucci&#x27;s Sabato De Sarno and one of his campaigns Gucci Ancora</span></span></span>  </div><p>With the departure set in motion, Gucci’s upcoming autumn/winter 2024 collection—scheduled to debut on February 25 in Milan—will be presented by the brand’s design team. Kering has confirmed that a new creative lead will be announced before the show, setting the stage for another evolution in Gucci’s design language.  </p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1738832286203Gucci Ancora Metro2.jpg" style="width:1000px" class="fr-fic fr-dib"/></div><p>De Sarno’s brief but impactful time at Gucci signified a distinct stylistic shift. Moving away from Michele’s maximalist, vintage-infused aesthetic, De Sarno introduced a more refined and understated approach, focusing on “wearable luxury.” He has pioneered incredible Gucci campaigns like Gucci Ancora and a focus on accessories. However, as Gucci continues its quest for sustained growth and market leadership, this creative transition signals yet another chapter in the brand’s ongoing evolution</p><p>.  </p><p>As fashion insiders speculate on who will next take the reins, one thing remains clear—Gucci’s identity is once again poised for reinvention.</p><div><br/></div><div><em>Photos courtesy of Gucci</em></div>

Gucci’s Well-Loved Sabato De Sarno Leaves The Brand

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Gucci’s Well-Loved Sabato De Sarno Leaves The Brand

Randz Manucom

Published February 06, 2025 05:01 PM PHT

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Gucci

Sabato de Sarno

Gucci Ancora

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