Vlad Bunoan

Philippine Airlines relaunches Mabuhay Magazine

Article (news)

ABS-CBN Lifestyle

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/176223220164700_MABUHAY MAGAZINE 2.jpg" style="width:950px" class="fr-fic fr-dib" alt="Handout"/>Handout</div>MANILA, Philippines — Philippine Airlines has relaunched Mabuhay, its official inflight magazine, marking a new chapter for the flag carrier’s iconic publication that has long showcased Filipino travel, culture and hospitality.The relaunch was held at the historic Blackbird Restaurant in Makati and featured a two-part program: an afternoon tea trade launch presenting advertising and partnership opportunities to industry leaders, followed by an evening celebration attended by PAL executives, tourism officials, creatives and media partners.Mabuhay has served as a window into the Philippines and beyond for generations of travelers. With its updated design and editorial direction, the new edition reimagines the magazine for modern readers — global, design-conscious and connected to the Filipino spirit.With co–editors-in-chief Pauline Juan and Erwin Romulo at the helm, the refreshed publication aims to feature compelling travel narratives, striking visuals and stories that reflect Filipino excellence at home and abroad.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762232317767ACG_4402.jpg" style="width:950px" class="fr-fic fr-dib" alt="Co–editors-in-chief Pauline Juan and Erwin Romulo. Handout"/>Co–editors-in-chief Pauline Juan and Erwin Romulo. Handout</div>“This relaunch reflects Mabuhay’s reinvention,” said Alvin Miranda, PAL vice president for marketing. “The magazine continues to be a trusted companion onboard, but it now also serves as a bridge for brands, destinations and people who share our passion for travel and Filipino hospitality.”Beyond print, Mabuhay will expand to digital and multimedia platforms, including PAL’s inflight entertainment system and airport lounges, offering advertisers and partners new storytelling and brand visibility opportunities.

Philippine Airlines has relaunched Mabuhay, its official inflight magazine, marking a new chapter for the flag carrier’s iconic publication that has long showcased Filipino travel, culture and hospitality.

Philippine Airlines has relaunched Mabuhay , its official inflight magazine, marking a new chapter for the flag carrier’s iconic publication that has long showcased Filipino travel, culture and hospitality.