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From ordinary to umami: The secret you should know

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<div style="line-height: 1;"><span class="fr-img-caption fr-fic fr-dib" style="width: 950px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762249627625Lady's Choice thumbnail-min.jpg" style="width: 950px;" class="fr-fic fr-dib"><span class="fr-inner" style="text-align: left;"><em>Photo source: Lady&#39;s Choice&nbsp;</em></span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width: 960px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17625005053221762500527255.png" style="width: 960px;" class="fr-fic fr-dib"><span class="fr-inner" style="text-align: left;"><em>Photo source:&nbsp;</em><a href="https://www.youtube.com/watch?v=YkxoINBpOqs"><em>Lady&#39;s Choice YouTube Channel</em></a><em>&nbsp;</em></span></span></span></div><div><strong>The unexplored umami taste</strong></div><p>For the Japanese, the rich, savory depth of taste is called <em>umami</em>, a word that means &quot;pleasant savory taste.&quot; The term was first introduced in 1908 by a Japanese scientist to describe a flavor distinct from sweet, sour, salty, or bitter. It is the taste found in dishes such as broth, grilled meats, or soy sauce in Japan. Today, the taste of umami is being spread across the world, it is used to describe food that feels flavorful and satisfying.</p><p>Lady&#39;s Choice brings the umami experience close to the Philippines with its new flavor innovation, Lady&#39;s Choice Japanese-Style Mayo. More than just a new variant, it introduces a new dimension of taste designed not only for the Japanese palate, but a flavor that Filipinos will enjoy.</p><p>This creamy, balanced mayonnaise delivers the signature umami twist that complements a wide range of dishes. It may be used as a spread on sandwiches, a dip for fried favorites, or a topping for salads and Japanese-inspired recipes such as sushi bake, kani salad, or okonomiyaki. The flavor is creamy yet light, neither too salty nor too sour, making it easy to enjoy every day.</p><div><br></div><div><strong>Not just a new flavor, but a new face for Lady&#39;s Choice</strong></div><p>The release of its new signature umami twist calls for a new face to match the exciting new flavor which is why rising star Anthony Constantino was invited to join the Lady&#39;s Choice family. The 25-year-old Filipino-American model and actor embodies the fresh energy and personality that the brand celebrates.</p><div><br></div><div><span class="fr-img-caption fr-fic fr-dib" style="width: 633px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762249437525NEO08370-min.JPG" style="width: 633px;" class="fr-fic fr-dib"><span class="fr-inner" style="text-align: left;">Model, actor Anthony Constantino is the new face of Lady&#39;s Choice Japanese Style-Mayo. <em>Photo source: Lady&#39;s Choice&nbsp;</em></span></span></span> Known to Gen Z fans as tall, dark, and handsome, Constantino first caught public attention in early 2025 through Esnyr Ranollo&#39;s viral web series High School Hell Week Moments. Constantino later modeled the barong for Team Philippines at the 2024 Paris Olympics, further showcasing his versatility.</div><div><br></div><div><span class="fr-img-caption fr-fic fr-dib" style="width: 950px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762249403545BeFunky-collage (1).jpg" style="width: 950px;" class="fr-fic fr-dib"><span class="fr-inner" style="text-align: left;"><em>Photo source: Lady&#39;s Choice&nbsp;</em></span></span></span></div><p>Although he was born and raised in California, Constantino grew up surrounded by Filipino food and family traditions. Now based in Manila, he balances shoots, outdoor adventures and a growing career in entertainment. Constantino&#39;s love for flavorful food makes him fit for Lady&#39;s Choice&#39;s newest umami creation.</p><div><strong>The Umami Eats Trail</strong></div><div><br></div><div><span class="fr-img-caption fr-fic fr-dib" style="width: 950px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762249288942NEO08638-min.JPG" style="width: 950px;" class="fr-fic fr-dib"><span class="fr-inner" style="text-align: left;"><em>Photo source: Lady&#39;s Choice&nbsp;</em></span></span></span></div><p>Fans of Japanese cuisine are in for a treat. Lady&#39;s Choice Japanese-Style Mayo has partnered with four top tier restaurants in the country - Taste &amp; Tell, Nikkei, Japonesa, and Sushi Nori for the Umami Eats Trail, a limited-time dining experience that highlights secret menu creations featuring the new mayo.</p><div><br></div><div><span class="fr-img-caption fr-fic fr-dib" style="width: 950px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762249230001NEO08116-min.JPG" style="width: 950px;" class="fr-fic fr-dib"><span class="fr-inner" style="text-align: left;"><em>Photo source: Lady&#39;s Choice</em></span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width: 950px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/176224920242401.jpg" style="width: 950px;" class="fr-fic fr-dib"><span class="fr-inner" style="text-align: left;"><em>Photo source: Lady&#39;s Choice</em></span></span></span></div><p>At Japonesa, diners may savor the Chicken Katsu Mozza-Melt or Creamy Salmon Tartare with Crispy Wonton Chips. Taste &amp; Tell offers Creamy Truffle Kani and Umami Negra for sushi lovers. Sushi Nori raises the bar with its classics such as Crunchy Chicken Katsu Sando, Spicy Tuna Sando, and Ebi Furai Sando. Meanwhile, Nikkei serves indulgent options such as the Creamy Unagi Asparagus Roll, Creamy Aburi Roll, Creamy Cran n&#39; Crunch Roll, Savory Tori Karaage Bites, and Classic Chiprones - all enriched with the umami of Lady&#39;s Choice Japanese Style Mayo.</p><div><br></div><div><span class="fr-img-caption fr-fic fr-dib" style="width: 700px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17625008909381762500914556.jpeg" style="width: 700px;" class="fr-fic fr-dib"><span class="fr-inner" style="text-align: left;"><em>Photo source:&nbsp;</em><a href="https://www.facebook.com/LadysChoicePhilippines/posts/pfbid0eD6RMW79REYLpad13eAmGSwqtuQu7GLvQh1rxWf6kuaFmVV2RGnu9GYzjdkBAoqNl?rdid=VqijrnUpgAfDY49W#"><em>Lady&#39;s Choice Facebook page</em></a><em>&nbsp;</em></span></span></span></div><p>Foodies may visit all four partner restaurants to complete their Umami Stamp Card. Each secret dish earns one stamp, and completing all four unlocks rewards such as a customized tote bag and other exciting freebies.</p><div><br></div><div><strong>Experience umami at home</strong></div><p>Those who prefer to recreate the experience at home may find inspiration from Lady&#39;s Choice PH on social media. The brand features recipe videos for sushi bake, poke bowl, kani salad, and okonomiyaki - ideal for family meals or weekend gatherings. Cooking these dishes together may turn an ordinary meal into a shared umami moment. Share your creations online using the hashtag #MakeItUmami and be part of the growing community of food lovers celebrating this unique flavor.&nbsp;</p><div><br></div><div><span class="fr-img-caption fr-fic fr-dib" style="width: 950px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762249006182NEO07802-min.JPG" style="width: 950px;" class="fr-fic fr-dib"><span class="fr-inner" style="text-align: left;"><em>Photo source: Lady&#39;s Choice</em></span></span></span></div><div><strong>Start your umami journey</strong></div><p>Begin your own umami adventure today. Pick up Lady&#39;s Choice Japanese-Style Mayo at your nearest supermarket, or visit the partner restaurants to try the exclusive secret menu items yourself.</p><p>To join the Umami Eats Trail:</p><p>1. Dine in at any branch of the four partner restaurants and order the secret dish featuring Lady&#39;s Choice Japanese-Style Mayo.</p><p>2. Post a photo of your dish and tag @ladyschoiceph to show off your first umami bite. Each secret dish equals one stamp (dine-in only).</p><p>3. Complete all four stamps on your Umami Stamp Card to claim rewards such as a customized tote bag and other freebies.</p><p>4. Scan the QR code and fill out the form to submit your entry.</p><p>To learn more about the Lady&#39;s Choice Japanese Style-Mayo, visit their <a href="https://www.facebook.com/LadysChoicePhilippines" rel="noopener noreferrer" target="_blank">Facebook page</a>.</p><p>Per DOH-FDA-CFRR Permit No. 1376 s. 2025&nbsp;</p>

<p>Lady's Choice Japanese-Style Mayo transforms the familiar mayo flavor into a new umami experience that levels up meals.</p>

Lady's Choice Japanese-Style Mayo transforms the familiar mayo flavor into a new umami experience that levels up meals.

From ordinary to umami: The secret you should know

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From ordinary to umami: The secret you should know

Lady's Choice

Published November 07, 2025 03:37 PM PHT

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