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Fyang Smith at Mang Inasal’s HaloHaloVERSE activation. Handout

Article (news)

Ralph Revelar Sarza

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773908892870Fyang 2.JPG" style="width:960px" class="fr-fic fr-dib" width="960" alt="Fyang Smith at Mang Inasal’s HaloHaloVERSE activation. Handout"/>Fyang Smith at Mang Inasal’s HaloHaloVERSE activation. Handout</div>MANILA — “Pinoy Big Brother” alum Fyang Smith leads Mang Inasal’s latest campaign, headlining the HaloHaloVERSE activation for its refreshed Extra Creamy Halo-Halo.The refreshed version became available in all Mang Inasal stores this month, with a formulation focused on maintaining creaminess throughout. The addition of a milk dusting helps keep the texture consistent from start to finish. The update builds on the existing recipe, with adjustments centered on texture and overall consistency.Mang Inasal also introduced a redesigned cup, shifting to a brighter look and a format suited for dine-in, takeout, and delivery. A campaign video featuring Smith also debuted on March 1 across social media platforms, reinforcing her role in the rollout.The campaign extended on-ground through the HaloHaloVERSE SunDate at The Dessert Museum in S Maison, Mall of Asia. The invite-only event gathered selected guests in an interactive space, with installations reflecting the product’s emphasis on creaminess through both tactile and visual elements.Now in her second year as the brand’s halo-halo ambassador, Smith continues to represent the campaign across both on-ground and digital platforms.The HaloHaloVERSE installation remains open until the end of May, allowing more visitors to experience the setup beyond the initial event.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773908849329Fyang 1.jpg" style="width:960px;display:block;height:auto" class="fr-fic fr-dib" width="960" alt="Handout"/>HandoutThe campaign continues with the National Halo-Halo Blowout, an annual customer appreciation initiative. On March 22, the 12 oz Extra Creamy Halo-Halo will be offered for P39 at more than 600 stores nationwide, available for dine-in and takeout. A second run on March 29 will offer the same variant for P49 via delivery through the Mang Inasal app, GrabFood, and Foodpanda.</div>Additional initiatives are set to roll out during the warm months as part of the broader campaign, spanning both in-store and digital platforms.

“Pinoy Big Brother” alum Fyang Smith leads Mang Inasal’s latest campaign, headlining the HaloHaloVERSE activation for its refreshed Extra Creamy Halo-Halo.

“Pinoy Big Brother” alum Fyang Smith leads Mang Inasal’s latest campaign, headlining the HaloHaloVERSE activation for its refreshed Extra Creamy Halo-Halo.

Fyang Smith fronts Mang Inasal’s halo-halo campaign

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Fyang Smith fronts Mang Inasal’s halo-halo campaign

Ralph Revelar Sarza

Published March 19, 2026 04:32 PM PHT

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