Vlad Bunoan

Article (news)

The Fat Butcher

Josh Mercado

<p>Two fitness-loving brothers founded The Fat Butcher after struggling to find premium steaks that matched their protein-focused lifestyle. Many of the cuts available in the market, they found, were either too expensive or inconsistent in quality.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1772756044515image3.png" style="width:655px" class="fr-fic fr-dib fr-dragging"/></div><p>What began as an effort to source steaks for personal use grew into a small business where they began selling excess supplies to offset costs. </p><p>Demand increased organically. Customers loved the brand’s blend of price and quality as it expanded beyond steaks to provide a curated selection of premium meats. The Fat Butcher eventually expanded its offerings to include seafood, evolving into a specialty meat and seafood retailer.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1772756074716image2.png" style="width:655px" class="fr-fic fr-dib"/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1772756135096image1.png" style="width:655px" class="fr-fic fr-dib"/></div><p>With physical stores in Cubao and Parañaque, The Fat Butcher has grown into a premium meat and seafood retailer endorsed by several fitness-conscious celebrities.</p><p>“The brand was established with the specific goal of enabling regular Filipino households to get restaurant-quality proteins without having to pay a premium,” the company said.</p><p>After over six years of consistent growth fueled by entrepreneurial tenacity and excellent customer service, The Fat Butcher recently announced their new phase of nationwide expansion. “Plans currently include developing more branches with a strategic focus on the Visayas and Mindanao areas, having started off as a solely e-commerce firm,” it added.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:655px;display:block" width="655"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1772756152696image4.jpeg" style="width:655px" class="fr-fic fr-dib" width="655"/><span class="fr-inner" style="text-align:left">Sam YG</span></span></span></div><p>According to the company, there are many Filipino households outside of Metro Manila who place a high importance on convenience and nutrition. Their target market was identified as “parents cooking wholesome meals for their families, home cooks looking for restaurant-quality products, and fitness-conscious customers searching for dependable protein sources.”</p><p>Most importantly, as part of this year&#x27;s strategic plan, the brand is focusing more on the fitness and gym community. &quot;The Fat Butcher wants to be the go-to protein partner for active people, offering high-quality meats and seafood that help with performance, recovery, and daily healthy living,” the company said.</p><p>The Fat Butcher has also expanded its reach through major e-commerce and quick-commerce platforms, resulting in a loyal consumer base in Metro Manila and surrounding provinces like as Laguna, Bulacan, Cavite, and Rizal.</p>

<p>With physical stores in Cubao and Parañaque, The Fat Butcher has grown into a premium meat and seafood retailer endorsed by several fitness-conscious celebrities.</p>

With physical stores in Cubao and Parañaque, The Fat Butcher has grown into a premium meat and seafood retailer endorsed by several fitness-conscious celebrities.

The Fat Butcher targets fitness market as it eyes Visayas, Mindanao expansion

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Sudoku

Word of the Day

Lotto

Horoscope

Food and Travel

The Fat Butcher targets fitness market as it eyes Visayas, Mindanao expansion

Josh Mercado

Published March 06, 2026 03:54 PM PHT

Read More:

protein

premium cuts

food

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

Sign Up

I have read and agree to the Terms and Privacy Policy.

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.