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Texas Roadhouse

Karen Flores

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784543343053Bone in Ribeye copy (1).jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Texas Roadhouse is known for its hand-cut steaks such as the Bone-in Ribeye. Handout</div>Texas Roadhouse is celebrating its 10th year in the Philippines with 25 branches and a slew of awards, as well as plans to expand to other parts of the country.Top executives from the American casual dining steakhouse chain recently flew to Manila to present the awards to its Philippine team. The accolades recognized growth in branches, sales, and guest count, among others, over the past decade. For Tim Getty, vice president and head of international for Texas Roadhouse, the Philippines is an important part of their roadmap. As its second oldest market in Asia after Taiwan, the country has served as a model for its other locations in the region. &quot;Asia is growing, it is our fastest growing area in the world,&quot; Getty told ABS-CBN News. &quot;And the Philippines has been very supportive with our other partners in the region.&quot;&quot;The Philippine team does a great job not only in maintaining store operations, but also in opening new restaurants,&quot; he added. &quot;They are very disciplined, they have a creative method of ensuring consistency. We wish it&#x27;s something we have everywhere.&quot;<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784543428105DSCF2509 (2) (1).jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>(From left) Texas Roadhouse vice president and head of international Tim Getty, The Bistro Group president Jean Paul Manuud, and Texas Roadhouse International chief business and administrative officer for legal Chris Colson. HandoutFor its Philippine operations, Texas Roadhouse relies on The Bistro Group&#x27;s extensive experience in the restaurant industry. The company has launched several international brands in the country, the first being TGIFridays back in 1994.</div>The Bistro Group president Jean Paul Manuud believes that Texas Roadhouse became a success because it made hand-cut steaks accessible to Filipino diners. &quot;Steak used to not be for everybody, it&#x27;s perceived to be a very expensive place to eat. Texas Roadhouse democratized the steak place and now everybody can go,&quot; he noted.Citing Filipinos&#x27; love for variety, Manuud explained: &quot;You get the value out of the menu. You get the peanuts, you get the bread, you get all the other things you can ask for.&quot; &quot;If you don&#x27;t like steak, you can ask for something else. We have pork, we have chicken, we have somehow adapted to the market and resonated to Filipinos.&quot;<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784605751707BeFunky-collage.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>Texas Roadhouse&#x27;s complimentary bread and Crispy House Wings are among the popular non-steak items in the Philippines. Handout </div>Getty, for his part, shared that they are able to keep prices competitive by &quot;controlling all aspects of the product,&quot; which also ensures consistency. &quot;We have highly trained staff that hand-cuts our meat every day. That allows us to have a better price point,&quot; he said. &quot;We&#x27;re not taking frozen steaks out of bags. We&#x27;re cutting it fresh, we handle it fresh, and we keep them no more than two days.&quot; <div>More branches outside Manila</div>Through The Bistro Group, Texas Roadhouse is looking to open more branches both in and out of Metro Manila.Manuud said they are targeting to launch three branches within the year, and another three to four restaurants in 2027.&quot;We&#x27;re looking at expanding because our presence for the last 10 years is mostly in Metro Manila,&quot; he said. &quot;Last year, we opened our second Texas Roadhouse in Cebu, and we&#x27;ve also seen potential locations in Iloilo. We also have several locations outside Metro Manila that we are considering.&quot;<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784543725965Ribeye &amp; Shrimp combo.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>Texas Roadhouse&#x27;s Ribeye and Shrimp Combo. Handout</div>Most of Texas Roadhouse&#x27;s branches in the Philippines are currently located in malls. But according to Manuud, they are starting to explore the idea of setting up standalone restaurants, starting in Quezon City.&quot;We want the freestanding model similar to what they have in the US,&quot; he shared. &quot;Somehow, the market behavior has been evolving. In the past, everybody goes to the mall, everything is centered in the mall. But now, that has changed, I think because of the younger people. They want to be in a place that is a bit less chaotic.&quot; &quot;We&#x27;re not rushing, but at the same time we want to keep growing the brand because it&#x27;s very scalable. There&#x27;s so much out there that we haven&#x27;t been able to do,&quot; he ended.

Texas Roadhouse is celebrating its 10th year in the Philippines with 25 branches and a slew of awards, as well as plans to expand to other parts of the country.

Texas Roadhouse is celebrating its 10th year in the Philippines with 25 branches and a slew of awards, as well as plans to expand to other parts of the country.

Texas Roadhouse marks 10th year in PH, eyes expansion outside Manila

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Texas Roadhouse marks 10th year in PH, eyes expansion outside Manila

Karen Flores Layno,

ABS-CBN News

Published July 21, 2026 11:43 AM PHT

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Updated July 21, 2026 11:49 AM PHT

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