Vlad Bunoan

CHAGEE Bes-Tea Brew Crew returns with new plushies

Article (news)

Ralph Revelar Sarza

<p>Blind boxes are usually about surprise. CHAGEE wants its newest collection to be about friendship.</p><p>Ahead of International Friendship Day, the tea brand is bringing back its Bes-Tea Plush Collection with the local debut of six new Bes-Tea Brew Crew characters. The six-piece blind box collection will be available at CHAGEE stores beginning Wednesday, July 29, while stocks last, ahead of CHAGEE Bes-Tea Day on July 30. New this year, every plushie is designed to connect with another, turning a single collectible into a matching set between friends.</p><p>The Brew Crew follows the sold-out, overwhelming response to CHAGEE&#x27;s Bes-Tea Plushies released in October last year. Inspired by tea blends and tea-making tools, the six characters represent the personalities that make up almost every friend group.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1785291495743Bes-Tea Group Photo 2.png" style="width:655px" class="fr-fic fr-dib"/></div><div><br/></div><p>Tea Pot is &quot;The Organizer,&quot; the keeper of the itinerary, the one making the reservations, and the friend sending the &quot;we&#x27;re still on for Saturday, right?&quot; texts. Tea Cup is &quot;The Listener,&quot; always making room for one more story while keeping every secret safe. Tea Bag is &quot;The Chill One,&quot; perfectly happy just being in your company. BO•YA is &quot;The Mediator,&quot; the calm friend who smooths things over when the group chat gets a little too heated. Peach Oolong is &quot;The Fun One,&quot; sweet, full of surprises, and always the first to say yes. Tea Whisk is &quot;The High Energy One,&quot; the friend who gets the whole crew excited and moving.</p><p>Each Brew Crew plushie comes in a blind box, adding an element of surprise to every unboxing. Fans can also complete the collection with the Bes-Tea Brew Pot Pillow Plush and the Build Your CHAGEE Store Sticker Set, which lets them create their own CHAGEE store scene featuring the Brew Crew, drinks, and decorations.</p><p>&quot;We designed the Brew Crew to hold hands because that is what friendship really looks like. Small, everyday ways of holding on to each other. The moments we cherish most are often the simplest. A five-minute catch-up, a shared drink, or a surprise gift,&quot; said Christopher Tiong, country general manager of CHAGEE Philippines. &quot;Bes-Tea Day is our way of saying thank you to everyone who has shared those moments with us.&quot;</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1785291569413MAIN KV.png" style="width:950px" class="fr-fic fr-dib"/></div><p>CHAGEE Bes-Tea Day is held alongside International Friendship Day and celebrates friendships as well as the brand&#x27;s community of CHA members. Throughout the campaign, members can enjoy upgraded membership benefits, Daily Flash Redemption at 11:17 a.m. through the CHAGEE app, enhanced Wednesday discounts of up to 20% for CHA Explorer, CHA Pioneer, and CHA Master members, and a one-day CHAGEE Bes-Tea Day App Exclusive Bundle available on July 30, while stocks last.</p><p>CHAGEE said full campaign dates, mechanics, and reward details will be shared through its official social media channels and the CHAGEE app.</p><p>The Brew Crew arrives in stores on July 29, just in time for friends who&#x27;d rather split a blind box than argue over the last sip.</p>

<p>Ahead of International Friendship Day, the tea brand is bringing back its Bes-Tea Plush Collection with the local debut of six new Bes-Tea Brew Crew characters.</p>

Ahead of International Friendship Day, the tea brand is bringing back its Bes-Tea Plush Collection with the local debut of six new Bes-Tea Brew Crew characters.

CHAGEE Bes-Tea Brew Crew returns with new plushies for International Friendship Day

News

Entertainment

Lifestyle

Sports

Metro.Style

More

BINI

Sudoku

Word of the Day

Lotto

Horoscope

Food and Travel

CHAGEE Bes-Tea Brew Crew returns with new plushies for International Friendship Day

Ralph Revelar Sarza,

Published July 29, 2026 11:38 AM PHT

Read More:

tea

CHAGEE

milk tea

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

Sign Up

I have read and agree to the Terms and Privacy Policy.

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.