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Careline PH YouTube

ABS-CBN Lifestyle

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1762146325338Screenshot 2025-11-03 at 11.58.47 AM.png" style="width: 950px;" class="fr-fic fr-dib">Screengrab from digital video. Careline PH YouTubeMANILA &mdash; Careline, known for its fun and creative makeup line for young consumers, has expanded its best-selling Single Blush On collection to 20 shades &mdash; a move that underscores the brand&rsquo;s commitment to inclusivity and self-expression across all genders and skin tones.</div>Fronting the campaign are Gian Bernardino and Raphael Singson &mdash; known to fans as GiRaph &mdash; from the popular OPM band Cup of Joe. By choosing a male duo to lead the launch, Careline continues to challenge gender stereotypes in beauty and reinforce that makeup is a form of artistry and confidence, not a matter of gender.The campaign includes a playful digital video where GiRaph chase each other over their favorite blush shade &mdash; a lighthearted take on color, creativity, and comfort in self-expression. Fans of the band may also notice a quick Easter egg: Gian enjoying his favorite ramen, a wink to long-time followers of Cup of Joe.&ldquo;GiRaph connects with fans in such an authentic and joyful way &mdash; exactly how we want Careline to connect with our consumers,&rdquo; said brand manager Carmen &ldquo;Mikee&rdquo; Torralba. &ldquo;Just like our blush, Gian and Raphael bring color, energy, and warmth wherever they go. They perfectly represent our expanded shade line that celebrates individuality and the beauty of being true to yourself.&rdquo;The updated collection features a range of hues designed to flatter a variety of skin tones and undertones &mdash; from new cool shades like Pink Glacier and French Rose to warm favorites such as Peach Glow and Brick Rose. Lightweight, blendable, and long-lasting, the formula remains a go-to for beauty enthusiasts who want versatility, whether for a natural flush or a bolder look.

Careline breaks beauty boundaries with its expanded 20-shade blush collection, fronted by Cup of Joe’s GiRaph. The campaign spotlights inclusivity and self-expression, proving that color — like confidence — knows no gender.

Careline breaks beauty boundaries with its expanded 20-shade blush collection, fronted by Cup of Joe’s GiRaph. The campaign spotlights inclusivity and self-expression, proving that color — like confidence — knows no gender.

Makeup brand highlights gender-inclusive beauty with Cup of Joe’s GiRaph

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Makeup brand highlights gender-inclusive beauty with Cup of Joe’s GiRaph

ABS-CBN Lifestyle

Published November 03, 2025 01:18 PM PHT

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