Vlad Bunoan

Article (news)

Pia Wurtzbach

Ralph Revelar Sarza

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1765434352736NM13.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>Handout</div>Beauty supplements are no longer a niche market, and New Moon PH is the latest local brand to double down on the trend.The beauty brand launched Soft Glow+, a reformulated version of its original Soft Glow capsules, aligning with its “Beauty Is More” campaign, with Miss Universe 2015 Pia Wurtzbach-Jauncey announced as the new brand ambassador.Wurtzbach, whose public persona has increasingly centered on self-confidence and personal agency, said the partnership aligned with her own views on self-love and growth. “Beauty evolves,” she said. “For me, it is about becoming more. More confident, more self-assured, and more comfortable in your own skin.”“Soft Glow+ is our way of showing that growth and reinvention are the essence of true beauty,” said New Moon CEO Jonah Sison-Ramos. “We’ve elevated the formulation, strengthened its benefits, and stayed true to our vision of creating beauty that empowers from within,” she added.Soft Glow+ builds on a well-established product. In just one year, its predecessor, Soft Glow, reached a milestone by selling over one million bottles, showing how quickly ingestible beauty products became mainstream. The new formulation lowers the recommended daily dose from two capsules to one and is now more potent, containing 200 mg of S-Acetyl Glutathione along with other beneficial ingredients.The product has undergone SGS testing, a global standard for quality and compliance frequently cited in the wellness industry. Like other supplements sold in the Philippines, it does not carry approved therapeutic claims.The launch also marks a visible push for brand awareness. New Moon has rolled out outdoor advertising featuring Wurtzbach across major Metro Manila thoroughfares, including EDSA and C5, positioning the product prominently in an increasingly competitive beauty market.As beauty brands continue to blur the lines between skincare, wellness, and lifestyle, products like Soft Glow+ reflect a broader recalibration of consumer priorities. Results are never guaranteed, yet the shift is difficult to ignore. More consumers are turning to simpler routines and products that support internal health rather than promise instant transformation. Within this framework, “beauty” serves less as a mere marketing slogan and more as a clear statement of intent.

Pia Wurtzbach, whose public persona has increasingly centered on self-confidence and personal agency, said the partnership aligned with her own views on self-love and growth.

Pia Wurtzbach, whose public persona has increasingly centered on self-confidence and personal agency, said the partnership aligned with her own views on self-love and growth.

Pia Wurtzbach teams up with beauty supplement for relaunch

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Pia Wurtzbach teams up with beauty supplement for relaunch

Ralph Revelar Sarza

Published December 11, 2025 02:36 PM PHT

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Pia Wurtzbach

New Moon PH

Soft Glow

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