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THC Health & Beauty Hub

Leah C. Salterio

A new one-stop destination for beauty and wellness has opened at Shangri-La Plaza, where four Japanese brands come together in a single, curated space. Developed by Techno Holdings Corporation (THC), the hub aims to streamline everything from skincare and hair services to fitness and recovery.Located on the sixth level of Shangri-La Plaza Mall, THC Health &amp; Beauty Hub brings together premium Japanese wellness and beauty brands in a curated, 455-square-meter space developed by William Stelton, chairman and CEO of THC and The Bistro Group.It houses NORA Japanese Hair Salon, NORA Lab, Miss Esthe Facial Salon and Skin Care, and Phiten, offering hair, skincare, and wellness products under one roof.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773964253896DSC_5067 (1).JPG" style="width:950px;display:block;height:auto" class="fr-fic fr-dib" width="950"/>(from left) Chinky Gabas – Assistant to the Chairman, Techno Holdings Corporation and Director of Miss Esthe; Lilet Martinez – Vice President for Operations, Techno Holdings Corporation; Hanna Stelton – General Manager, Karada; Krister Stelton – President, HKR Corp.; Jen Jose – President, Steltz International; Juanchit Jose – President, The Turf Company;  Justine Jose, Hidekazu Ando – founder of NORA Japan and CEO of Nora Hair Salon Philippines; Mylene Manlogon – Vice President for Business Development, Techno Holdings Corporation</div>Lilet Martinez, vice president for operations of Techno Holdings for Nora Lab and Nora Salon, shared the challenges behind building the team -- from recruitment struggles across multiple locations to disruptions like Typhoon Emong.“I had a totally different perception of what salon was all about,&quot; Martinez told ABS-CBN News. “All our applicants went through final interview with our Japanese principals led by Nagato San, who was very, very supportive of our trainees. On out first screening day in July last year, Typhoon Emong hit Manila. There were 19 trainees expected, but only 13 showed up.“We faced a lot of challenges and issues along the way. From the 15 trainees, only five survived and three of them are here now. Thank you for the training and the guidance.”Nora Japanese Hair Salon boasts services inspired by Japanese quality – head spa, hair color, highlights, balayage, water rebonding, perm, peek-a-boo design, digital perm, hair cut, face framing, down perm.“The training methods, the system techniques and the heartfelt hospitality we cultivated in Japan, we take pride in these as content-worthy global recognition. We strongly desire to spread this value here in the Philippines and offer it to a lot of people,&quot; Nagato San said.“Our goal is to give new life to the Philippines beauty industry evolving the entire sector into something more vibrant. With this, we are confident that we will become the salon of choice here in the Philippines. Not just for hair but the entire beauty field holds immense potential in this country right now.&quot;Meanwhile, Nora Lab serves as a training facility for aspiring stylists. Its goal is to embody, deliver the techniques, service quality and the omotenashi spirit -- or the Japanese philosophy of wholehearted, selfless hospitality -- that defines the Nora brand.“Our Nora Lab is not just a place to learn skills, it’s also a journey to creativity, transformation and fulfillment,” said Martinez. “It was the Philippines where Nora Lab first opened a salon outside Japan. “Hair styling is not just about cutting hair. In Nora, it’s precision, artistry that allows you to express yourself and your individuality. Every client and guest who sits on that salon chair is not just to have a hair cut, but they want change. In Nora, they have a chance to have that transformation.”<div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773964350899Bonsai watering 1_4862 (1).JPG" style="width:950px" class="fr-fic fr-dib"/>The opening was celebrated with a ceremonial bonsai tree watering, a symbolic gesture reflecting THC’s commitment to growth, meticulous attention to detail and excellence.  Photo shows (from left) Juanchit Jose – President, The Turf Company; Mylene Manlogon – Vice President for Business Development, Techno Holdings Corporation;  Jen Jose – President, Steltz International; Hidekazu Ando – founder of NORA Japan and CEO of Nora Hair Salon Philippines</div>Another Japanese brand, Phiten, which was founded in Kyoto in 1983, is a cutting-edge and innovative and wellness brand that leverages advanced technology to enhance one’s health and performance. Phiten products, such as titanium tapes, help reduce muscle tension, improve joint mobility, and support faster recovery — ideal for sports, work, and daily use. Its core innovation lies in water-soluble metal technology, which disperses metals at the nano level to help the body achieve a more relaxed and balanced state.In a message delivered by Jen Jose on behalf of Phyten Co. Ltd. president Yoshihiro Hirata, the company reaffirmed its commitment to health and innovation, guided by its philosophy: “Everything we do, we do it for your health.”“We have poured our passion into research and development, the technologies and products of Phyten’s across the globe. We look forward to continuing this journey together, with everyone at THC supporting the health and well-being of the people of the Philippines.”He also noted anticipation for the upcoming IP Salon, which will feature additional wellness technologies. “We deeply value our partnership and hope to continue to grow together in the years to come,” Jose added.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773964401437THC Health &amp; Beauty Hub with opening staff, THC executives, Shangri-La Leasing, TSM, CPG Design and Architectural Firm.JPG" style="width:950px" class="fr-fic fr-dib" width="950"/>THC Health &amp; Beauty Hub with opening staff, THC executives, Shangri-La Leasing, TSM, CPG Design and Architectural Firm</div>Finally, there&#x27;s Miss Esthe Facial Salon and Skin Care, which offers Japan’s latest technology, the Neo Ex with LED, a non-invasive rejuvenating face-lifting, healing and beauty enhancing. They call it “décolleté touch,” which promises seven-day lasting radiance effect on one’s face.The signature neckline massage naturally stimulates collagen production, firming, lifting and face glow enhancing. Miss Esthe professional estheticians are trained by Japanese master trainers in Japan.The services are scientifically advanced, non-invasive, and fully customized, designed to be quickly absorbed while enhancing radiance and combating signs of aging. Offerings include anti-aging treatments, instant lifting, whitening and deep whitening, acne and deep acne treatments, sensitive skin care, open pore treatments, glass facials, hydra facials, hydra peels, wart removal, radio frequency, and high-intensity focused ultrasound.Aside from Shangri-La Plaza, Miss Esthe has branches in Uptown Mall, Glorietta 3, Newport Circle, Westgate Hub in Alabang, and Assembly Grounds at The Rise San Antonio, Makati City.

A multi-brand Japanese beauty and wellness hub has opened at Shangri-La Plaza in Mandaluyong City, bringing together four premium brands under one roof.

A multi-brand Japanese beauty and wellness hub has opened at Shangri-La Plaza in Mandaluyong City, bringing together four premium brands under one roof.

4 Japanese brands anchor new beauty hub in Mandaluyong

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4 Japanese brands anchor new beauty hub in Mandaluyong

Leah C. Salterio

Published Mar 22, 2026 10:00 AM PHT

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