Vlad Bunoan

New Era PH marks 11th anniversary with capsule collection by Pinoy artists

Article (news)

ABS-CBN Lifestyle

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784281306546New Era Collective Artists.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>Handout</div>MANILA — New Era Philippines has partnered with four Filipino artists on a limited-edition cap collection to mark the brand&#x27;s 11th anniversary in the country.The NE PH CO11ECTIVE collection, unveiled during a launch event at Uptown Mall in Bonifacio Global City from July 14 to 17, features original designs by Cebu-based artist Nicolo Nimor, Laguna-based illustrator Lei Melendres, multimedia artist Raco Ruiz, and Manila-based designer Jethro Olba.Each artist was assigned a theme that informed the design of their cap collection: authenticity, collaboration, pride and individuality.Nimor, also known as Nick Automatic, incorporated bold graphics and streetwear influences into his design. Melendres drew from his signature doodle-style illustrations to represent collaboration, while Ruiz created a design inspired by nostalgia and cartoons. Olba, meanwhile, combined basketball and street culture with retro-inspired graphics to interpret individuality.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784281365347Banner.png" style="width:960px" class="fr-fic fr-dib" width="960"/>Handout</div>The launch also featured installations showcasing the artists&#x27; work, video interviews, a collaborative mural, artist signing sessions and live performances.The anniversary collection reflects New Era&#x27;s ongoing collaborations with Filipino creatives across art, fashion and street culture.

Artists transform the brand’s anniversary collection into an immersive showcase of art, streetwear, music, and self-expression.

Artists transform the brand’s anniversary collection into an immersive showcase of art, streetwear, music, and self-expression.