Vlad Bunoan

Celebrity entrepreneur Rhea Tan is betting on "non-offensive" scents, pointing out how perfume notes react to the country's hot weather.

Article (news)

Josh Mercado

Perfumes affect each individual differently. Some people prefer loud, attention-getting scents, while others adore quiet, clean ones.Celebrity entrepreneur Rhea Tan is betting on &quot;non-offensive&quot; scents, pointing out how perfume notes react to the country&#x27;s hot weather.“Before we launched our perfumes, we had a series of meetings with our chemist and perfumer to ensure that we did not overpower the scents. While we&#x27;ve seen how the market prefers super sweet perfumes, I told the team to consider how these super sweet perfumes offend others who smell them. Given the weather here, we had to think about it,” Tan told ABS-CBN News during the official launch of the Beautederm perfume line.<div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783468063222image0.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/>Sunshine Garcia, Rhea Tan, Alex Castro meet the press at Beautéderm Headquarters in Angeles City. Handout </div>Tan added: &quot;Finally, our perfumes that are fresh, clean, and non-offensive have arrived. They don&#x27;t really fit into the gourmand trend. I imagined them to be appropriate for any occasion, including the office. Office-friendly means not offending others with your perfume in smaller spaces. They are simply airy, refreshing, bright, and uplifting.”Celebrating friendship and loyalty, Tan gave her longtime celebrity ambassadors Sunshine Garcia and Alex Castro their own perfume names.According to Tan, the &quot;Sunshine&quot; fragrance exudes confidence, with notes that unfold flawlessly on the skin to create a unique scent, whereas the &quot;Alex&quot; perfume is designed for those who enjoy optimistic days without going overboard. It not only creates an aura but also elevates any mood.“I&#x27;ve always liked the idea of giving a celebrity their own perfume. That means that person is special. Sunshine and Alex have been with our skincare brand since the beginning, so giving them their own perfume names is a perfect way to express my love and gratitude,” said Tan.<div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783468091542image1.jpeg" style="width:960px" class="fr-fic fr-dib" alt="Beautéderm introduces “Sunshine” and “Alex” perfumes. Handout"/>Beautéderm introduces “Sunshine” and “Alex” perfumes. Handout </div>The Sexbomb member replied, “I have always admired Ate Rhea. And what makes this special is that it is my and my husband&#x27;s first billboard. Who would&#x27;ve thought? I suppose this serves as a reminder that anything is possible for those who dream, like me. And my perfume will serve as a reminder to always dream and smell success afterwards.”Aside from the &quot;Sunshine&quot; and &quot;Alex&quot; perfumes, Beautederm introduced the &quot;Rein,&quot; &quot;Rei,&quot; and &quot;Audrey&quot; fragrances, as well as a Bespoke line.The Bespoke line is artistically created for perfume lovers who appreciate art in a bottle, and thoughtfully designed for ordinary people who find confidence in scent, using fragrance oils sourced from Europe.“It&#x27;s time for Filipinos to learn about inexpensive, high-performing local perfume brands. We need to let them know that having a great scent doesn&#x27;t have to be costly,” Tan expressed.Other celebrities who attended the launch in Angeles City included Glydel Mercado, Kakai Bautista, Kat Racelis, and Sanya Lopez.

Celebrity entrepreneur Rhea Tan is betting on "non-offensive" scents, pointing out how perfume notes react to the country's hot weather.

'Non-offensive' scents make case against overpowering perfumes

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'Non-offensive' scents make case against overpowering perfumes

Josh Mercado

Published July 08, 2026 10:59 AM PHT

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Updated July 08, 2026 01:02 PM PHT

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scent

Sunshine Garcia

Alex Castro

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