Nelson Morales

What's new in fashion: BTS member V is face of American brand Champion

Article (news)

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17864198531594- V for Champion &#x27;True Champion&#x27; FW26 Campaign.jpg" style="width:960px" class="fr-fic fr-dib" width="960" alt="What&#x27;s new in fashion: BTS member V is face of American brand Champion"/>Handout</div>Kim Taehyung, more popularly known as V of the South Korean boy band BTS, is the newest face of an athletic and lifestyle brand. Champion has announced a global partnership with V for the American fashion label&#x27;s Fall/Winter 2026 collection.Joining him in the True Champion campaign, which spans sports, music, and culture, are Romeo Beckham, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best.&quot;V&#x27;s creative vision, global influence, and genuine connection with his audience make him a natural partner for Champion,&quot; said Stefani Fleurant, EVP for marketing, sport, and lifestyle at Authentic, which owns Champion.&quot;Together with an incredible cast of athletes, artists and creators, this campaign celebrates the many ways people inspire others through who they are and the incredible talent they bring to the world.&quot;The True Champion campaign is now available in Champion stores in the Philippines. A new collection featuring select styles will arrive in the online channels of Anthem and Zalora, as well as in select branches, in October.<div>Karina of Aespa joins Converse</div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1786420759064Karina of aespa.jpg" style="width:960px" class="fr-fic fr-dib" width="960" alt="What&#x27;s new in fashion: BTS member V is face of American brand Champion"/>Handout</div>K-pop singer Karina of the girl group Aespa has joined the Converse family as its newest global ambassador. She makes her debut with the American footwear brand by wearing two new interpretations of the Chuck franchise: the Chuck 70 X, which will be available in the Philippines on August 28, and the Run Star Crush. &quot;Both on stage and off, I love breaking the mold and exploring my individuality through style, and Converse is a natural canvas for that,&quot; Karina said. &quot;I&#x27;m excited to join the Converse family and inspire others to celebrate their creativity and express themselves boldly.&quot;American rapper and songwriter Matt Champion, meanwhile, fronts the campaign for the all-new Chuck Taylor Throwback.Converse is available in Power Plant Mall, Araneta Gateway, and select Ayala Malls, SM Malls, and Robinsons Department Stores. <div>Uniqlo x Comptoir des Cotonniers collection</div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17864217099331. Inspired by the effortless elegance of Parisian style, the collection blends timeless French sophistication with modern LifeWear for everyday dressing, introducing new silhouettes and corduroy fabri.jpg" style="width:960px" class="fr-fic fr-dib" width="960" alt="What&#x27;s new in fashion: BTS member V is face of American brand Champion"/>Handout</div>Japanese retailer Uniqlo has launched a new collection in collaboration with the French brand Comptoir des Cotonniers.Inspired by moments in Paris, the 2026 Fall/Winter lineup features items such as a corduroy short jacket and a denim blouse with a drop-shoulder and voluminous sleeves. These will be available  at select Uniqlo stores in the Philippines as well as the brand&#x27;s website starting August 28.

Kim Taehyung, more popularly known as V of the South Korean boy band BTS, is the newest face of an athletic and lifestyle brand.

Kim Taehyung, more popularly known as V of the South Korean boy band BTS, is the newest face of an athletic and lifestyle brand.