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OXGN

Josh Mercado

Philippine streetwear brand OXGN has officially unveiled its latest 2026 campaign, The Final Round, which celebrates the intersection of music, movement, and streetwear.Anchored by a reimagined budots and hip-hop fusion track created with international DJs SGAMO and Jarreau Vandal, the campaign pays homage to budots pioneer DJ Love and the grassroots sound of Davao, transforming a culturally significant genre into a platform for style, movement, and community involvement.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1786494727400image1.jpeg" style="width:655px" class="fr-fic fr-dib" width="655"/>Handout</div>Rolled out under the banner “Local Sound. Global Recognition. Streetwear Expression,” The Final Round hooks audiences with music and movement before introducing OXGN’s clothing line, unfolding through a performance-driven campaign film and a three-part collection drop in August, September, and October.The campaign spotlights street culture and builds on the idea that the Filipino sound can continue to evolve and gain recognition on a global scale, while also inviting the community that helped shape the concept into what it is today to be a part of the narrative.“We wanted to show that Filipino streetwear can stand confidently beside global style movements while still staying close to the people for whom it was made. The collection takes AMEKAJI inspiration and translates it through OXGN’s local lens. Creating fashion and merchandise that feels elevated, relevant, and competitive on a global scale while still being reachable for young Filipinos,” explained Cathleen Cotioco, brand director of OXGN.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1786494747877image0.jpeg" style="width:950px" class="fr-fic fr-dib" width="950"/>Handout</div>Budots, the electronic dance sound pioneered by DJ Love and born in Davao&#x27;s grassroots community, has long been a defining feature of Filipino street and party culture. OXGN collaborated with SGAMO and Jarreau Vandal on The Final Round to reimagine that energy through a new budots x hip-hop fusion track, serving as the emotional and cultural anchor for the campaign&#x27;s performance-driven film and rollout.It will take place over three collection drops in August, September, and October, with each building on the campaign&#x27;s music-and-movement narrative before focusing on Oxgn’s streetwear line, which is designed for the modern urbanite and is rooted in street culture, music, and grassroots community. The collection is inspired by Amekaji (アメカジ), a Japanese take on American casual style that reworks vintage Western workwear and military staples through a refined Japanese design sensibility, resulting in relaxed silhouettes, camo prints, and textured fabrics across men&#x27;s and women&#x27;s lines.OXGN is a Philippine streetwear brand from the Golden ABC portfolio designed for the modern urbanite. Its style is rooted in street culture, music, movement, and grassroots community, making it accessible to audiences who prefer underground music and street culture to corporate or high-brow spaces.

Philippine streetwear brand OXGN has officially unveiled its latest 2026 campaign, The Final Round, which celebrates the intersection of music, movement, and streetwear.

Philippine streetwear brand OXGN has officially unveiled its latest 2026 campaign, The Final Round, which celebrates the intersection of music, movement, and streetwear.

Fashion brand OXGN pays tribute to budots x hip-hop culture

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Fashion brand OXGN pays tribute to budots x hip-hop culture

Josh Mercado

Published August 12, 2026 12:34 PM PHT

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