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Memo

Josh Mercado

<div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787359607940image0 (2).jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner"><em>Handout</em></span></span></span></div><p>Homegrown brand Memo is redefining modern workwear for the desk-to-drinks generation by highlighting real professionals from various industries across the Philippines.</p><p>Memo, the modern workwear brand in the Golden ABC portfolio, has launched Got The Memo, its latest campaign based on a simple concept: style should not end when the workday does. The campaign, which runs until the end of September, promotes corpcore that never goes out of style, workwear that is sharp enough for the boardroom but easy enough to wear straight into after-work activities.</p><p>Featuring people from a variety of careers and passions, Got The Memo redefines what it means to dress for work, demonstrating that style is not defined by a job title, but by how people move through their day. The campaign is backed by real professionals, creators, and tastemakers from various industries, who highlight the line&#x27;s inclusivity.</p><div><br/></div><div><strong>Corpcore that doesn&#x27;t time out</strong></div><p>Corpcore, the internet-born aesthetic that transforms office staples like blazers and tailored trousers into everyday style, has moved beyond the clock and into how a generation actually dresses. The brand capitalizes on this shift throughout the campaign, positioning its desk-to-drinks essentials as the modern work uniform: pieces designed to transition from boardrooms to restaurants without requiring a costume change.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787359578962image1 (3).jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner"><em>Handout</em></span></span></span></div><p>“Got the Memo brings a fresh take on modern office wear, with a polished and preppy feel that fits the way we work, move, and live today. It reflects Memo’s vision of becoming the go-to wardrobe for every professional, making workwear feel relevant and effortless whatever your path may be,” shared Lynett Carlyn Ong, Senior Merchandise Manager for Ladies.</p><div><br/></div><div><strong>Real careers, preppy inspiration</strong></div><p>Today&#x27;s professionals work in boardrooms, studios, and cafes, often juggling multiple titles. The campaign addresses this reality by featuring real people from various industries and lifestyles, reinforcing the brand&#x27;s workwear, which is designed to adapt to any setting, making it the everyday uniform for modern, work-life-fluid living, with the &quot;preppy&quot; look serving as inspiration for the collection.</p><p>Guided by its brand pillars Simple, Modern, Functional, and Work-Life Fluid, Memo designs for young professionals and early-career executives who value comfort, versatility, quality, and style.</p>

<p>Memo is redefining modern workwear for the desk-to-drinks generation by highlighting real professionals from various industries across the Philippines.</p>

Memo is redefining modern workwear for the desk-to-drinks generation by highlighting real professionals from various industries across the Philippines.

Memo highlights workwear that goes beyond the office

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Memo highlights workwear that goes beyond the office

Josh Mercado

Published August 22, 2026 09:00 AM PHT

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