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Healthy Dog Treats

Moira Macainag

<div><span class="fr-img-caption fr-fic fr-dib" style="width:958px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1788192277665healthy dog treats thumbnail.jpg" class="fr-fic fr-dib"/><span class="fr-inner"><em>A selection of premium freeze-dried and air-dried treats for cats and dogs</em></span></span></span></div><p>There was a time when &quot;dog treats&quot; in the Philippines meant whatever biscuit was on sale at the grocery, packed with colorful coloring and fillers no fur parent bothered to read. That&#x27;s changed fast. As time went by, dogs weren&#x27;t just &quot;si Bantay&quot; anymore, the ones tied up outside meant mostly to guard the house. The dog culture in the Philippines grew into something more personal, especially during the pandemic, when a lot of us were stuck at home and leaned on our pets for company we couldn&#x27;t get from anyone else.</p><p>Since then, the dog community here has stayed grand and communal, connecting fur parents to each other in ways that didn&#x27;t really exist before: Dogstagram accounts, group chats trading recommendations, whole pockets of the internet built around wanting better for our dogs. A wave of homegrown and locally-distributed pet brands has grown up around that same instinct, the one that&#x27;s reshaped how Filipinos feed themselves too: cleaner ingredients, shorter labels, and a willingness to pay a little more for something that&#x27;s actually good for the ones we love. </p><div><strong>Here are five worth stocking up on:</strong></div><div><strong>1. Paleo Pet</strong></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/Db-gFkrzv54/embed/?cr=1&amp;v=14&amp;wp=648&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A16010287.300000012%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="882" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><p>Paleo Pet has become a staple for fur parents looking to improve their fur babies&#x27; nutrition. While best known for its single-ingredient air-dried treats, like beef heart, the brand offers a broader lineup of air-dried proteins and human-grade wet food. Because of their dense, nutrient-rich profile, they serve as an effective high-value training reward without adding unnecessary calories, making them suitable for everything from highly food-motivated rescues to notoriously picky toy breeds.</p><p>Unlike brands that launched to capitalize on raw or minimalist pet food trends, Paleo Pet was built around daily consistency. The core focus remains whole meats rather than the hidden preservatives and grain fillers common in conventional options.</p><p>Best of all, the entire range is safe for both dogs and cats, making it an easy, unified option for multi-pet households.</p><div><em>Where to buy: </em><a href="https://www.lazada.com.ph/shop/paleo-pet" rel="noopener noreferrer" target="_blank"><em>Lazada official store</em></a><em> · </em><a href="https://shopee.ph/list/paleo%20pet" rel="noopener noreferrer" target="_blank"><em>Shopee</em></a><em> · Pet Express branches nationwide · </em><a href="https://paleopet.ph/" rel="noopener noreferrer" target="_blank"><em>paleopet.ph</em></a></div><div><strong>2. Treatos by Joey</strong></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-2" src="https://www.instagram.com/p/DXtcFmHiW2r/embed/?cr=1&amp;v=14&amp;wp=648&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A2%2C%22os%22%3A16054863%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="926" data-instgrm-payload-id="instagram-media-payload-2" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><p>Treatos by Joey actually started the way a lot of good pandemic stories did: as a small, personal project that got a little out of hand.</p><p>It was founded in 2020 by Jesse and Let, named after their own Frenchie dog Joey, back when a lot of people were suddenly home all day with their pets and paying closer attention to what was actually going into their bowls. What started as treats made for their own dog turned into something they never really expected, with Joey&#x27;s face ending up on shelves in pet stores across the country. </p><p>Marketed as &quot;the all-natural cheetos for your furry friend,&quot; the brand built its following on the promise of no preservatives and 100% natural ingredients, which felt like a small rebellion against everything sitting on grocery store shelves at the time. </p><p>The lineup runs wide now, from chicken and pork jerky to dehydrated beef trachea, cow ears, and pork lung, but the real draw these days is Treatos by the Gram, their dedicated corner inside Pet Express where you can buy the treats by weight instead of pre-packaged, cutting down on both cost and waste. It launched first at Pet Express SM Aura and now at Pet Express SM Podium as well, with the brand steadily expanding the concept rather than treating it as a one-off.</p><p>Owners consistently point to it as a treat they can give generously without guilt, precisely because there&#x27;s nothing hidden in the ingredient list, still very much in the spirit of how it started: something made by fur parents who just wanted to know what they were feeding their own dog.</p><div><em>Where to buy: </em><a href="https://www.lazada.com.ph/shop/treatos-by-joey?dsource=share&amp;laz_share_info=12844729_100_3000_0_12845729_null&amp;laz_token=1643dc8e0ac3b0699396c51fb34f451c&amp;exlaz=e_7MiEM65zW3HGip8qo24MCZFmNCmP6gU%2FnnWa525VocjCXvTKdNAtBU7L8axQDWNERCxiM%2Fsqh17lu40WY6EhSs3Nio6kf2U4D3WnASIas1Y%3D&amp;sub_aff_id=social_share&amp;sub_id2=12844729&amp;sub_id6=CPI_EXLAZ" rel="noopener noreferrer" target="_blank"><em>Lazada official store</em></a><em> · Pet Express branches nationwide · </em><a href="https://treatosbyjoey.com/" rel="noopener noreferrer" target="_blank"><em>treatosbyjoey.com</em></a></div><div><strong>3. Luscious Recipe </strong></div><blockquote cite="https://www.tiktok.com/@lusciousrecipeofficial/video/7568831280503131399" class="tiktok-embed" data-video-id="7568831280503131399" id="v92812296301005620" style="max-width:605px;min-width:325px"><iframe name="__tt_embed__v92812296301005620" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7568831280503131399?lang=en-US&amp;referrer=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2026-08-31T16%3A41%3A12.069956%3Af991ffb9-f507-4ccf-9f6a-e26c6d640077%26action%3Dedit" style="width:100%;height:757px;display:block;visibility:unset;max-height:757px"></iframe></blockquote><script async="" src="https://www.tiktok.com/embed.js"></script><p>Luscious Recipe has carved out a strong niche in air-dried and freeze-dried meat slices — beef liver, salmon, and other single-protein options positioned as both a treat and a food topper. The appeal is in the process: air-drying at low temperatures instead of standard dehydration, which the brand says retains more of the natural nutrients and flavor. It&#x27;s a solid pick for picky eaters, since the treats double as an appetite booster mixed into regular meals, and the no-additive, no-preservative promise holds across the range.</p><p>There&#x27;s also a &quot;veggie booster&quot; line that reads less like a snack menu and more like something a vet might have had a hand in, things like broccoli for bone and immune health, pumpkin for digestion, purple sweet potato for circulation, so a treat can double as a quiet fix for whatever your dog&#x27;s actually dealing with.</p><div><em>Where to buy: </em><a href="https://www.lazada.com.ph/shop/luscious-philippines" rel="noopener noreferrer" target="_blank"><em>Lazada official store</em></a><em> · Pet Express branches nationwide</em></div><div><strong>4. Bare Kitchen</strong></div><p>Bare Kitchen came about as an offshoot of Luscious Recipe, built for the days when a straight air-dried slice isn&#x27;t quite what your dog&#x27;s in the mood for. It covers a lot more ground: meaty bites, meaty sticks, and sausages in flavors like beef, chicken, lamb, turkey and apple, and salmon and cranberry. The meaty sticks are worth calling out specifically, since they pair simple proteins with actual vegetables and fruit instead of the usual fillers, which is a small detail but one that a lot of dog owners have started paying closer attention to after years of not really knowing what &quot;natural flavoring&quot; meant on a label. The sausages serve a similar purpose in a different form, giving owners an easy way to rotate proteins without triggering the food sensitivities that tend to show up when a dog eats the same thing for too long.</p><p>It sits at a fairly accessible price point, which matters more than it sounds like it should. A lot of &quot;clean ingredient&quot; treats price themselves like a luxury, and Bare Kitchen doesn&#x27;t, which is probably why it&#x27;s easy to keep a few flavors in rotation rather than treating it as an occasional splurge.</p><div><em>Where to buy:</em><a href="https://shopee.ph/Bare-Kitchen-Premium-Meaty-Bites-Dog-Treats-Organic-Pet-Treats-Dog-Snacks-Dog-Food-Toppers-500g-i.609986148.15016296515" rel="noopener noreferrer" target="_blank"><em> Shopee</em></a><em> · </em><a href="https://www.petexpress.com.ph/collections/bare-kitchen" rel="noopener noreferrer" target="_blank"><em>Pet Express</em></a><em> · </em><a href="https://blade.ph/collections/dog-treats" rel="noopener noreferrer" target="_blank"><em>blade.ph</em></a></div><div><strong>5. Petsup</strong></div><blockquote cite="https://www.tiktok.com/@petsup_ph/video/7655276348734426389" class="tiktok-embed" data-video-id="7655276348734426389" id="v30091464248705924" style="max-width:605px;min-width:325px"><iframe name="__tt_embed__v30091464248705924" sandbox="allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin" src="https://www.tiktok.com/embed/v2/7655276348734426389?lang=en-US&amp;referrer=https%3A%2F%2Fod2-workbench-web.abs-cbn.com%2F%23%2Fworkspace%2Fmonitoring%3Fitem%3Durn%3Anewsml%3Aod2-workbench-api.abs-cbn.com%3A2026-08-31T16%3A41%3A12.069956%3Af991ffb9-f507-4ccf-9f6a-e26c6d640077%26action%3Dedit" style="width:100%;height:739px;display:block;visibility:unset;max-height:739px"></iframe></blockquote><script async="" src="https://www.tiktok.com/embed.js"></script><p>Petsup started out fairly recently compared to the rest of this list, but it has grown fast into a genuine one-stop pet shop rather than staying a niche treats brand. What earns it a spot here is its freeze-dried line, a convenient workaround to raw feeding, which offers the benefits of an un-cooked diet without the mess, expense, or prep work. By extracting moisture at low temperatures, freeze-drying preserves the natural protein structure instead of processing it away.</p><p>Petsup leaned into that approach with single-protein options like salmon, making it an easy option for dogs with sensitive stomachs. Their sweet-potato-based Pawtato Chips have also become a go-to grain-free training treat, small enough for frequent rewards without guilt.</p><p>If you have a dog that reacts poorly to mainstream treats or want to explore raw-style feeding without a full commitment, Petsup is a practical starting point. Despite being newer to the market, it has earned high ratings from fur parents who appreciate ingredient lists short enough to read in a single glance.</p><div><em>Where to buy: </em><a href="https://bit.ly/Petsup_SHOPEE" rel="noopener noreferrer" target="_blank"><em>Shopee official store</em></a><em> · </em><a href="https://www.lazada.com.ph/shop/petsup/?path=promotion-441455-0.htm&amp;tab=promotion" rel="noopener noreferrer" target="_blank"><em>Lazada official store</em></a><em> · </em><a href="https://petsup.ph/" rel="noopener noreferrer" target="_blank"><em>petsup.ph</em></a></div><p>The common thread across all five comes down to real meat listed as the first ingredient, minimal to no artificial preservatives, and full transparency about what goes into every bag. Feeding your dog well shouldn&#x27;t require a degree in chemistry, yet so many commercial options hide low-quality fillers behind clever marketing and cute branding.</p><p>When you&#x27;re browsing the aisles, a good rule of thumb is to turn the bag around and read the label first. If the ingredient list reads like a science experiment full of obscure chemicals, artificial binders, and synthetic flavorings you can&#x27;t pronounce, put it back on the shelf, no matter how charming or premium the packaging looks. High-quality pet food doesn&#x27;t need to hide behind complex terms or fancy buzzwords. Short, recognizable, and wholesome ingredient lists speak for themselves, giving fur parents complete confidence in what they&#x27;re putting in their pet&#x27;s bowl.</p><div><br/></div>

<p>Filipino dog culture has grown up, and so has what's in the treat jar. Here are five homegrown and locally-distributed brands proving that clean, guilt-free treats don't have to mean sacrificing flavor, convenience, or your budget.</p>

Filipino dog culture has grown up, and so has what's in the treat jar. Here are five homegrown and locally-distributed brands proving that clean, guilt-free treats don't have to mean sacrificing flavor, convenience, or your budget.

5 healthy local dog treats worth buying (and what to skip)

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5 healthy local dog treats worth buying (and what to skip)

Moira Macainag

Published August 31, 2026 11:55 PM PHT

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Updated September 01, 2026 12:05 AM PHT

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Healthy Dog Treats

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