Maritess De Ocampo

Rustan's Makati and Phyto invite Dr. Coreen Copuyoc for a talk on hair health

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Phyto invites Dr. Coreen Copuyoc for a talk on hair health

<div><span class="fr-img-caption fr-fic fr-dib" style="width: 958px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/178843579735127 (1).jpg" class="fr-fic fr-dib"><span class="fr-inner"><em>Rustan&#39;s and PHYTO Paris introduced the new PHYTOPHANERE through a dermatologist-led discussion on hair health</em></span></span></span></div><p>Hair shedding can be influenced by more than genetics. Stress, fatigue, post-pregnancy changes, and seasonal shifts may also trigger reactive hair loss, a temporary form of shedding that typically lasts less than three months.</p><p>PHYTO Paris&rsquo; 2026 research identified two major triggers behind the condition: oxidative stress and psychological stress. Oxidative stress can result from UV exposure, pollution, and seasonal changes, while psychological stress may be linked to emotional stress, post-pregnancy changes, or insufficient sleep.</p><p>These stressors can cause hair to enter the catagen phase of its growth cycle prematurely, resulting in early shedding. PHYTO Paris developed the PhytoPhan&egrave;re Anti-Reactive Hair Loss Treatment to help prevent this early transition and address these stress mechanisms at their source.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width: 575.99px; display: block;" width="575.99"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/178843587143715 (1).jpg" class="fr-fic fr-dib" style="width: 575.99px; display: block; height: 862.196px;" width="575.99"><span class="fr-inner"><em>Dermatologist Dr. Coreen Copuyoc demystifies reactive hair loss and hair health during a wellness discussion at Rustan&#39;s Beauty Courtyard</em></span></span></span></div><div><strong>Normal Shedding or Reactive Hair Loss?</strong></div><p>For those who become alarmed by the amount of hair left on a brush or seen in the shower, dermatologist Dr. Coreen Copuyoc explains, &quot;Shedding up to 100 hairs a day can be considered normal, although it may seem more noticeable on wash days.&quot;</p><p>She elaborates, &quot;Reactive hair loss, or telogen effluvium, is more likely when there is a clear increase in shedding that persists for several weeks, often with noticeable thinning or reduced hair volume.&quot; Dr. Copuyoc advises consulting a dermatologist when excessive shedding continues for more than two months, bald patches or significant thinning appear, or scalp symptoms accompany the shedding.</p><div><strong>Why Shedding May Appear Months After a Trigger</strong></div><p>Among Dr. Copuyoc&rsquo;s patients, the triggers she encounters most often include significant stress, illness, rapid weight loss, and nutritional deficiencies. One common misunderstanding is that shedding begins immediately after a stressful experience. Because of the natural hair growth cycle, reactive shedding often only becomes visible two to three months after the trigger. She also notes that patients may assume stress is the sole cause. Hair loss, however, can have multiple contributing factors and may require evaluation.</p><div><a class="fr-green fr-strong" href="https://www.abs-cbn.com/lifestyle/health-beauty-fashion/2026/8/28/hope-for-hair-loss-asian-hair-restoration-center-1328" rel="noopener noreferrer" target="_blank">READ ALSO: Hope for hair loss at Asian Hair Restoration Center</a></div><div><strong>Bringing Education Into the Product Conversation</strong></div><p>For Rustan&rsquo;s, introducing the treatment alongside a discussion led by a licensed dermatologist helped consumers better understand the root causes of hair loss and how an appropriate product may be selected to optimize efficacy. It also provided an opportunity to validate PHYTO&rsquo;s product claims and benefits.</p><p>Kaye Maclang, Division Manager of Beauty, says PHYTO is rooted in science, with its products studied and tested with precision to provide customers with the utmost efficacy.</p><p>&ldquo;We wanted consumers to be part of the conversation and have the opportunity to ask questions directly to qualified professionals, understand the science in a way that is easier to relate to, and make more informed choices for their individual hair and scalp needs.&rdquo;</p><div><span class="fr-img-caption fr-fic fr-dib" style="width: 958px;"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17884362394375 (1).jpg" class="fr-fic fr-dib"><span class="fr-inner"><em>Iris Tanael, Educational Officer; Bea Dela Cruz, Educational Officer; Gabby Perez, Merchandise Assistant; Kristen Chloe Daos, Associate Merchandise Manager; Kaye Maclang, Division Manager of Rustan&rsquo;s Beauty Source; Alexie Chavez, Rustan&rsquo;s AD &amp; PR Manager; and Erin Lim, Rustan&rsquo;s Advertising and PR Specialist</em></span></span></span></div><div><strong>A Botanical Formula Designed Around Two Forms of Stress</strong></div><p>The PhytoPhan&egrave;re Anti-Reactive Hair Loss Treatment contains a highly concentrated combination of patented botanical ingredients.</p><p>A patented houseleek extract, developed through PHYTO Paris&rsquo; proprietary research, helps activate NRF-2, described as the key regulator of the body&rsquo;s cellular defense against oxidative stress. This helps protect hair follicles from environmental aggressors.</p><p>A patented self-heal extract helps regulate cortisol to minimize the effects of psychological stress on the hair cycle. Pea sprout extract supports hair growth by helping rebalance the cycle, while botanical rosemary extract helps maintain a healthy scalp environment, which is essential for long-term hair health.</p><p>The lightweight, non-greasy treatment is made with 96% ingredients of natural origin. Intended for convenient weekly application, it has a fresh floral fragrance.</p><p>Clinical testing involving 52 women found that 92% reported stronger hair at the root after six weeks. Following three months of continued use, hair density was restored and hair loss was reduced by 45%.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width: 550.99px; display: block;" width="550.99"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17884363073392 (2) (1).jpg" class="fr-fic fr-dib" width="550.99" style="width: 550.99px;"><span class="fr-inner"><em>Jackie Avecilla, Rustan&rsquo;s Head of Marketing</em></span></span></span></div><div><strong>Responding to Individual Hair and Scalp Needs</strong></div><p>According to Maclang, Rustan&rsquo;s encounters customers whose hair loss is connected to health concerns as well as those experiencing hormonal hair loss. PHYTO offers specific treatments according to what each customer needs, allowing Rustan&rsquo;s to offer products relevant to those concerns and address them specifically.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/178843636129821 (1).jpg" class="fr-fic fr-dib" style="width: 615px;"></div><p>&ldquo;We create routines based on each customer&rsquo;s specific concerns, including how products can be layered or complemented with other products to address their needs. Our recommendations are therefore personalized rather than generic, ensuring that every product has a specific purpose in supporting the customer&rsquo;s hair and scalp goals. &rdquo;When Rustan&rsquo;s evaluates hair-care innovations for the Philippine market, Maclang identifies product efficacy in addressing consumer needs as an important consideration. The company also considers consumers&rsquo; increasing awareness of ethical sourcing and sustainability, as well as trends and evolving needs related to wellness.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/178843649361924 (1) (1).jpg" class="fr-fic fr-dib" style="width: 620px;"></div><p>Market relevance is another factor. Rustan&rsquo;s assesses whether a product is relevant and applicable to the Philippine market and Asian consumers, recognizing that not every global hair-care innovation is necessarily suited to the local market. The products it introduces must address the specific needs and characteristics of its consumers.</p><div><strong>Everyday Habits That Support Healthier Hair</strong></div><p>Beyond topical treatments, Dr. Copuyoc recommends &quot;supporting the body as a whole&quot; through &quot;adequate protein intake, a balanced and nutrient-rich diet, sufficient sleep, and avoiding crash diets.&quot;</p><p>She also advises managing chronic stress through exercise, relaxation techniques, or a sustainable routine. For scalp care, she recommends keeping the scalp clean and addressing dandruff or inflammation early. Science-backed supplemental hair products may also be used, while excessive heat, tight hairstyles, and harsh chemical treatments should be minimized.</p><p>Because the trigger may resolve before visible regrowth appears, hair recovery requires time. As Dr. Copuyoc says, &ldquo;Patience and commitment is key.&rdquo;</p><div><a class="fr-green fr-strong" href="https://www.abs-cbn.com/lifestyle/health-beauty-fashion/2026/8/20/latest-beauty-wellness-drops-mycollac-pili-ani-riman-2340" rel="noopener noreferrer" target="_blank">READ ALSO: The latest beauty and wellness drops from MyColla C, Pili Ani, and Riman</a></div><div><br></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/178843638950023 (1).jpg" class="fr-fic fr-dib" style="width: 625px; height: 415.579px;"></div><div><strong>How to Use the Treatment</strong></div><p>The recommended application is one vial once a week after shampooing. On damp, towel-dried hair, distribute the treatment section by section across the scalp, massage gently, and continue using it for three months.</p><div><em>The PhytoPhan&egrave;re Anti-Reactive Hair Loss Treatment is available at Rustan&rsquo;s Makati, Rustan&rsquo;s Shangri-La, Rustan&rsquo;s Alabang, and Rustan&rsquo;s Gateway.</em></div><div><em>Photos courtesy of Rustan&#39;s Makati.</em></div>

<p>Noticing more hair than usual on your brush or in the shower? Dermatologist Dr. Coreen Copuyoc explains how to distinguish normal shedding from reactive hair loss, when to seek professional advice, and which everyday habits can support healthier hair growth and recovery.</p>

Noticing more hair than usual on your brush or in the shower? Dermatologist Dr. Coreen Copuyoc explains how to distinguish normal shedding from reactive hair loss, when to seek professional advice, and which everyday habits can support healthier hair growth and recovery.

Experiencing hair loss? A dermatologist explains why it happens, what to do, and when to see your doctor

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Experiencing hair loss? A dermatologist explains why it happens, what to do, and when to see your doctor

Mawi Fojas De Ocampo

Published September 03, 2026 08:13 PM PHT

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Updated September 03, 2026 08:44 PM PHT

Read More:

Reactive Hair Loss

Hair Loss

Hair Shedding

Hair Recovery

Hair Health

Scalp Care

Healthy Hair

Hair Care

Health And Beauty

PHYTOPHANERE

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