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Coins.ph names Amira Alawi as Global Marketing Director

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<div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:633px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17615277298052025102615100_177A1795 1.png" style="width:633px" class="fr-fic fr-dib"/><span class="fr-inner"><em>Photo source: Coins.ph / Amira Alawi</em></span></span></span></div><p style="line-height:1">Amid the rising domestic demand for crypto, Coins.ph is now executing a major strategic shift to go global. One of the significant moves made to achieve this is the appointment of a new Global Marketing Director. She is tasked with helping the brand expand its presence strategically across the Asia Pacific region and beyond, leveraging the platform&#x27;s success in the Philippines as a launchpad for international growth.</p><div style="line-height:1"> </div><p style="line-height:1">Coins.ph, one of the major digital finance platforms in the Philippines, has appointed Amira Alawi as its new Global Marketing Director. This strategic hire accelerates the company&#x27;s ambitious international expansion into key growth markets, including Thailand, Australia, Brazil, and Mauritius, reinforcing its commitment to becoming a global leader in accessible digital assets and blockchain services.</p><div style="line-height:1"><br/></div><div style="line-height:1"><strong>A Global Strategy Built on Proven Foundations</strong></div><div style="line-height:1"> </div><p style="line-height:1">The choice of initial markets reflects Coins.ph&#x27;s focused approach to scaling responsibly and strategically.</p><p style="line-height:1">- Thailand: A high-growth digital economy with progressive crypto adoption.</p><p style="line-height:1">- Australia and Brazil: Major Filipino diaspora hubs, where Coins.xyz will pioneer crypto-powered remittance corridors that make sending money home fast and affordable.</p><p style="line-height:1">- Mauritius: A regulatory and financial innovation hub serving as a gateway to Africa and the Middle East.</p><p style="line-height:1">- MENA (Middle East and North Africa): An emerging frontier for blockchain adoption and remittance innovation. Coins.ph is exploring partnerships and localized solutions to tap the region’s fast-growing digital asset economy and large remittance flows connecting Asia, the Gulf, and Africa.</p><div style="line-height:1"> </div><p style="line-height:1">This multi-region strategy allows Coins.ph to export its decade-long success in inclusive finance while entering markets where digital assets are reshaping real-world economies.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>A leader at the crossroads of media, venture, and Web3</strong></div><div style="line-height:1"> </div><p style="line-height:1">Before joining Coins.ph, Alawi built her career at the intersection of media, venture capital, and digital innovation—a combination that positions her to help shape how blockchain reaches mainstream audiences. She has led brand and investment initiatives across emerging technology, consumer platforms, and creator ecosystems, translating complex innovation into cultural momentum and scalable adoption.</p><div style="line-height:1"> </div><p style="line-height:1">Her appointment reflects Coins.ph&#x27;s commitment to fusing financial infrastructure with storytelling and community, ensuring its global expansion is not just a product rollout, but a cultural movement around access and empowerment.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>Empowering the world through access and trust</strong></div><div style="line-height:1"><br/></div><p style="line-height:1">As Global Marketing Director, Alawi will unify Coins.ph&#x27;s brand strategy, partnerships, and user acquisition across international markets. She will play a central role in launching Coins.xyz, the company’s new global platform offering cross-border payments, DeFi access, and Web3 onboarding tools tailored for emerging economies.</p><div style="line-height:1"> </div><p style="line-height:1">Alawi&#x27;s decision to join Coins.ph was driven by the company’s goals to drive mass adoption globally.</p><div style="line-height:1"> </div><p style="line-height:1">&quot;Coins.ph has earned the trust of millions across the Philippines—and now we have the opportunity to bring that trust and access to the world,&quot; said Alawi. &quot;Our goal is to empower small businesses, creators, and everyday users to participate fully in the digital economy. This is about building pathways for financial inclusion at a global scale.&quot;</p><div style="line-height:1"> </div><p style="line-height:1">CEO Wei Zhou welcomed the appointment, emphasizing its timeliness. &quot;We are at a pivotal point in our growth. Alawi&#x27;s profound expertise in virtual assets and Web3, combined with her clear strategic vision, makes her the ideal leader to introduce Coins.ph to the world. She will be instrumental in elevating our global reputation and driving user engagement across new markets.&quot;</p><div style="line-height:1"> </div><div style="line-height:1"><strong>APAC as a blueprint for global adoption</strong></div><div style="line-height:1"> </div><p style="line-height:1">Alawi plans to use the Asia Pacific (APAC) region, with its high crypto adoption rates and thriving creator economy, as a primary launchpad. </p><div style="line-height:1"> </div><p style="line-height:1">&quot;APAC is not just a region—it is proof that blockchain can go mainstream,&quot; she said. &quot;This is where fintech and culture meet, where innovation grows alongside trust and clear regulation. Coins.ph was built here where practicality, transparency, and community matter most. That balance between creativity and compliance is what makes real adoption possible. Now we’re taking that same energy global, delivering secure, compliant tools to drive mass adoption for the digital economy.&quot;</p><div style="line-height:1"> </div><p style="line-height:1">Her team will focus on four priorities through 2025:</p><p style="line-height:1">1. Global brand campaigns centered on transparency, education, and accessibility.</p><p style="line-height:1">2. Strategic partnerships with FinTech and DeFi innovators across Asia, the Middle East, and Latin America.</p><p style="line-height:1">3. Creator-led programs that drive Web3 literacy through authentic, localized storytelling.</p><p style="line-height:1">4. Reinforced security and compliance frameworks to sustain user trust as the company scales internationally.</p><div style="line-height:1"><br/></div>

<p>As the Philippines ranks high in global adoption of cryptocurrency, stakeholders are finding ways to expand from the Philippines to the world. Coins.ph, which recently appointed a new Global Marketing Director to help drive this international expansion and solidify its position in the global market.</p>

As the Philippines ranks high in global adoption of cryptocurrency, stakeholders are finding ways to expand from the Philippines to the world. Coins.ph, which recently appointed a new Global Marketing Director to help drive this international expansion and solidify its position in the global market.

Coins.ph names Amira Alawi as Global Marketing Director

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Coins.ph names Amira Alawi as Global Marketing Director

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Published Oct 27, 2025 03:21 PM PHT

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