Jauhn Etienne Villaruel

The Netflix company logo is seen at Netflix headquarters in Los Gatos, CA on Wednesday, April 13, 2011.  Ryan Anson, AFP/File

Article (news)

Netflix

Agence France-Presse

<div><span class="fr-img-caption fr-fic fr-dib" style="width:960px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1752795583587Screen Shot 2025-07-18 at 7.39.25 AM.png" style="width:960px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">The Netflix company logo is seen at Netflix headquarters in Los Gatos, CA on Wednesday, April 13, 2011.  Ryan Anson, AFP/File  </span></span></span></div><p>SAN FRANCISCO, United States — Netflix reported stronger than expected second-quarter results Thursday, with profit jumping 45 percent year-over-year as the streaming giant benefited from subscription price increases and a growing advertising business.</p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/movies-series/2025/1/31/netflix-announces-2025-slate-of-films-and-series-1204">Netflix announces 2025 slate of films and series</a></div><p>Revenue climbed 16 percent to $11.1 billion in the quarter ended June 30, beating analyst estimates and the company&#x27;s own guidance, while net profit surged to $3.1 billion.</p><p>The company raised its full-year revenue forecast, noting that it expects revenue to be between $44.8 billion and $45.2 billion in 2025, up from a range of $43.5 billion to $44.5 billion.</p><p>Netflix highlighted strong performance from its content offers in the quarter, with major hits including the third season of &quot;Squid Game,&quot; which drew 122 million views.</p><p>It &quot;has already become our sixth biggest season of any series in our history, with just a few weeks of viewing so far,&quot; the company said in a statement.</p><div><a href="http://bs-cbn.com/news/business/2025/5/16/look-netflix-gets-first-visual-refresh-in-over-a-decade-1347">LOOK: Netflix gets first visual refresh in over a decade</a></div><p>Other standout titles included the third season of &quot;Ginny &amp; Georgia&quot; with 53 million views and &quot;Sirens&quot; with 56 million views.</p><p>There was also the animated film &quot;KPop Demon Hunters&quot; with 80 million views, which became &quot;one of our biggest animated films ever&quot; and generated a soundtrack that topped music charts globally.</p><p>&quot;Korean content continues to be popular with our audience,&quot; the company said, pointing to the continued success of international programming that has become a hallmark of Netflix&#x27;s global strategy.</p><p>Netflix expressed optimism about the second half of 2025, highlighting an upcoming slate that includes the highly anticipated second season of &quot;Wednesday,&quot; the final season of &quot;Stranger Things&quot; and new films from major directors including Kathryn Bigelow and Guillermo del Toro.</p><p>The company has also announced plans to expand live programming with marquee boxing matches and NFL games, as it continues to diversify its content offerings beyond traditional on-demand entertainment.</p><p>Netflix shares have surged more than 40 percent year-to-date as investors have responded positively to the company&#x27;s shift toward profitability, which saw it crack down on password sharing and turn to ads for more revenue.</p><div><a href="https://www.abs-cbn.com/news/business/2025/5/6/netflix-to-increase-prices-in-june-as-ph-digital-tax-law-takes-effect-0911">Netflix to increase prices in June as PH digital tax law takes effect</a></div><p>The company counted over 300 million subscribers last December, at the end of a particularly successful holiday season, when it gained almost 19 million new subscriptions.</p><p>But the company no longer discloses these figures, in order to focus on audience &quot;engagement&quot; metrics (time spent watching content).</p><p>In the quarter, Netflix continued to build out its advertising capabilities, saying that it expects to roughly double ads revenue in 2025, though it did not provide specific figures.</p><p>The service is forecasting $9 billion in revenues from its ad-based subscriptions by 2030.</p><p>&quot;With another robust earnings showing in Q2, Netflix continues a winning streak going back several quarters and cements its place as the leader among streaming services,&quot; said Emarketer analyst Paul Verna.</p><div><strong>© Agence France-Presse</strong></div><div><strong><br/></strong></div><div><strong>RELATED VIDEO</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/8gq8yHw8aYE?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>The company raised its full-year revenue forecast, noting that it expects revenue to be between $44.8 billion and $45.2 billion in 2025.</p>

The company raised its full-year revenue forecast, noting that it expects revenue to be between $44.8 billion and $45.2 billion in 2025.

Netflix profits surge off ads, higher subscription prices

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Netflix profits surge off ads, higher subscription prices

Agence France-Presse

Published July 18, 2025 07:40 AM PHT

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