Cheyenne Suarez

Article (news)

Jollibee Group introduces new logo

Benise Balaoing

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1753320440518b881c4cc-90db-4089-9e5d-99c4d601b103.jpeg" style="width:960px" class="fr-fic fr-dib"/></div><div> </div>MANILA -- The Jollibee Group is now using a new logo. In a statement, the company said the new Joymark icon symbolizes momentum, movement, and unity. The firm said its new corporate brand represents its purpose of spreading joy through superior taste and &quot;underscores its evolution into a modern, purpose-driven global enterprise.&quot;“Superior taste is not just what we serve—it’s the reason our brands resonate across cultures and markets,&quot; said Jollibee Group Global President and CEO Ernesto Tanmantiong.The new logo is also meant to help the company attract new franchise partners and investors.“As we scale globally, we’re not only expanding our reach—we’re shaping a company known not just for business success, but for the joy and quality we bring to people’s lives,” Tanmantiong said. “This refreshed identity is a powerful expression of who we are and where we’re headed,&quot; he added.Jollibee&#x27;s fried chicken was recently voted again as the <a href="https://www.abs-cbn.com/lifestyle/2025/7/22/jollibee-voted-best-fast-food-fried-chicken-in-us-for-2nd-year-in-a-row-1430" rel="noopener noreferrer" target="_blank">best fast food fried chicken</a> in the United States for the second year in a row. The Jollibee Group has wholly owned brands including ChowKing, Greenwich, Red Ribbon, Mang Inasal, Yonghe King and Hong Zhuang Yuan, and franchised brands including Burger King, Panda Express, and Yoshinoya in the Philippines.JFC has been expanding its portfolio of brands worldwide with recent acquisitions such as Korea&#x27;s Compose Coffee and Taiwan&#x27;s Milksha.  It also struck deals to bring Common Man Coffee Roasters and Tiong Bahru Bakery to the Philippines.Recently, it took over the management and ownership of the Michelin-starred Tim Ho Wan restaurant chain.Jollibee had earlier said it plans to open some <a href="https://www.abs-cbn.com/news/business/2025/3/26/jollibee-group-eyes-opening-700-to-800-stores-in-2025-1539" rel="noopener noreferrer" target="_blank">700 to 800 new stores</a> globally this year, across brands and markets.

The Jollibee Group said the new logo is also meant to help the company attract new franchise partners and investors.

The Jollibee Group said the new logo is also meant to help the company attract new franchise partners and investors.