Arthur Fuentes

Article (news)

digicon 2026

ABS-CBN News

MANILA – Organizers of the Philippines’ premier digital marketing summit said DigiCon 2026 will have &quot;Interoperability: Welcome to the Age of Collaboration&quot; as the theme for the upcoming event.Marking its 11th year, the flagship conference of the Digital Marketing Association of the Philippines (DMAP) aims to address a global shift where innovation is increasingly driven by collaborative ecosystems rather than standalone efforts, organizers said.The event, scheduled for October 15–16 at the Manila Marriott Hotel, arrives as artificial intelligence and the creator economy redefine traditional marketing boundaries.&quot;DigiCon reminds us that creativity expands through collaboration, connections, and shared intent,&quot; said Co-Chair Shayne Madamba. &quot;It’s no longer just about generating ideas, but about building them together.&quot;The summit seeks to bridge gaps between marketers, technologists, government, and academia, moving away from linear processes toward &quot;shared inputs and continuous exchange.&quot; Organizers argue that when different systems and perspectives converge, ideas move faster and deliver greater impact.The 2026 edition will feature five specialized tracks—Immersive, Interactive, Innovation, Integrated, and Impact—designed to explore how co-creation functions across diverse platforms.&quot;Through interoperability, we are building a space where ideas, technologies, and communities can come together to create what’s next,&quot; added Co-Chair Raymund Sison.With an expected annual turnout of 2,000 participants, DigiCon has evolved into a key catalyst for the Philippine digital economy. The event will be preceded by &quot;DigiConX,&quot; a series of regional pop-up events aimed at bringing these cross-industry collaborations to local campuses and partner organizations.

The event, scheduled for October 15–16 at the Manila Marriott Hotel, arrives as artificial intelligence and the creator economy redefine traditional marketing boundaries.

The event, scheduled for October 15–16 at the Manila Marriott Hotel, arrives as artificial intelligence and the creator economy redefine traditional marketing boundaries.

DigiCon 2026 to spotlight ‘interoperability, collaboration’

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Sudoku

Word of the Day

Lotto

Horoscope

Business

DigiCon 2026 to spotlight ‘interoperability, collaboration’

Arthur Fuentes,

ABS-CBN News

Published April 24, 2026 01:49 PM PHT

Read More:

DigiCon 2026

Digital Marketing Association of the Philippines

DMAP

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

Sign Up

I have read and agree to the Terms and Privacy Policy.

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.