Dennis Gaviola

Article (news)

Jekki Pascual

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17827375208131782737517846.png" style="width:960px" class="fr-fic fr-dib" width="960"/>Tourism Secretary Dita Angara-Mathay says they are taping two P-pop groups to become tourism ambassadors. Jekki Pascual, ABS-CBN News</div>MANILA — Two P-pop groups are the Philippines’ new tourism ambassadors, but Tourism Secretary Dita Angara-Mathay did not name them yet.At the sideline of the Wanderlust Week press conference, Angara-Mathay said they will make the formal announcement either Thursday or Friday. “Sinabi ko na paninindigan ko na ito kahit mahal pa o mura,” she said.She said music is very important, which is why they are tapping Filipino artists to showcase the best of the Philippines.“We want to combine music and images together so that we form a feeling that stays. That’s what we’re after,” she added.When asked for a clue as to who the groups would be. She said it will just be a surprise, but added that she realized how relevant and big P-pop groups are when they recently congratulated one group on social media.“Tama naman yun if they’re proud to be Filipinos, they’re proud of showcasing… We have to congratulate [them]. And then I found out that particular post generated the most likes. Sabi ko effective,” she said.Based on the recent social media posts of the DOT, the agency congratulated BINI and Sophia Laforteza of Katseye for their performances at Coachella in the US. Angara-Mathay also recently said they want to tap BINI as possible tourism ambassadors.

The country's Tourism chief says music is very important, which is why they are tapping Filipino artists to showcase the best of the Philippines.

The country's Tourism chief says music is very important, which is why they are tapping Filipino artists to showcase the best of the Philippines.

Two P-pop groups named Philippine tourism ambassadors—DOT

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Two P-pop groups named Philippine tourism ambassadors—DOT

Jekki Pascual,

ABS-CBN News

Published June 29, 2026 10:00 PM PHT

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department of tourism

p-pop

tourism ambassador

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