Virgilio Lorenzo Jr

This fintech company is building credit that Filipinos will love to use.

Article (news)

ABS-CBN News

<div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783673007181ABS-CBN News 1st article thumbnail photo.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Salmon aims to make money management feel good for Filipinos. Photo source: Salmon </span></span></span></div><p style="line-height:1">For most Filipinos, the word <em>&#x27;utang&#x27;</em> or credit comes with a knot in the stomach. It is often associated with financial stress, overspending, or poor money management. </p><p style="line-height:1">Salmon Finance, one of the Philippines&#x27; fast-growing fintech companies, wants to change how Filipinos view credit.  </p><p style="line-height:1">The company has launched a new campaign, built around a simple belief: if your money feels good, it is probably Salmon. Its products are designed to make money management feel seamless, safe, and rewarding, especially when it comes to loans and credit. These are the credit products that customers love to use for their simplicity, reliability, and rewards including cashback on your purchases.</p><p style="line-height:1">In the campaign&#x27;s debut ad, comedian and host Sam YG is greeted by a burst of confetti every time he uses Salmon, whether tapping his card or riding home on a new motorcycle, turning each credit or loan transaction into moments worth celebrating.</p><div style="line-height:1"><strong>Utang, reimagined</strong></div><p style="line-height:1">Behind the campaign is a broad mission: helping Filipinos rethink their relationship with credit. </p><p style="line-height:1">For many consumers, <em>&#x27;utang&#x27;</em> remains a taboo topic, often associated with financial irresponsibility. However, Salmon believes that perception overlooks the role formal financial services may play in helping people move forward. This is why Salmon has designed its credit products around features that help customers manage their money and make the most out of their purchases, including the longest grace period in the market (up to 62 days) and cashback on qualified purchases.</p><p style="line-height:1">The company&#x27;s customer research highlights the positive impact responsible credit may have on people&#x27;s lives. In a recent survey, 85% of Credit Line users said Salmon had a positive impact on their household well-being, while 93% of Product Loan customers said they would recommend Salmon to family and friends.</p><p style="line-height:1">&quot;When used right, your utang can help you start building the life you have always dreamed of, and that alone is already a cause for celebration,&quot; said Raffy Montemayor, Co-Founder of Salmon. &quot;Our goal is to be a reliable financial partner for Filipinos in achieving these life milestones, whether that is buying their first motorcycle, paying for furniture for their new home, or simply gaining their first access for formal credit.&quot; </p><div style="line-height:1"><strong>Rewarding financial responsibility</strong></div><p style="line-height:1">For Salmon, making finance feel good starts with making credit work for customers. That means building a product that people love to use. </p><p style="line-height:1">Salmon prides itself as one of the highest rated fintech apps in the country with 4.8 stars rating on App Store and Play Store. The company combines cutting edge reliability with 99.9% platform uptime, best-in-class security standards, as well as simple and transparent terms. More importantly, its products are designed to reward responsible credit behavior.</p><p style="line-height:1">Salmon customers can enjoy: </p><p style="line-height:1">- Cutting-edge in-app security features, including masked card numbers on physical cards, instant virtual card issuance for safer online shopping.  </p><p style="line-height:1">- Transparent, competitive terms with clear, upfront disclosures to help customers make informed financial decisions. </p><p style="line-height:1">- An interest-free grace period for Salmon Credit Line customers, and Salmon Product Loan* customers who maintain timely bill payments. </p><p style="line-height:1">- 0.5% cashback on all QR and card payments made using the Salmon Credit Line. </p><p style="line-height:1">- Attractive monthly payments with 0% downpayment on Salmon Product Loans, available at over 10,000 partner stores nationwide. </p><p style="line-height:1">- A fully digital experience, from application to repayment. </p><p style="line-height:1">- Faster-growing limits, and more favorable terms across Salmon&#x27;s credit and lending products for customers who build and maintain a strong credit profile.</p><p style="line-height:1">Salmon customers can borrow with confidence, knowing their protection comes first. Salmon is one of the very few companies in the Philippines to earn the Client Protection Certification at the Silver level under the Cerise+SPTF Client Protection Standards, following an independent assessment against rigorous international standards. </p><p style="line-height:1">From exceptional service to cashback rewards, Salmon makes responsible credit use worth celebrating, giving Filipinos more reasons to feel good about their financial progress.</p><div style="line-height:1"><br/></div><div><iframe src="https://www.facebook.com/plugins/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F909705608822390%2F&amp;show_text=false&amp;width=560&amp;t=0" width="560" height="314" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div style="line-height:1"> </div><div style="line-height:1"><em>*Available for select merchants offering Salmon Product Loans </em></div><div style="line-height:1"><em> </em></div><div style="line-height:1"><em>Terms and Conditions apply. Salmon Credit Line, Product Loan, and MotoLoan are offered by Salmon Finance Inc. (SEC Reg. No. CS201916698, C.A. No. 1241) through its licensed OLP, Salmon Finance.</em></div><div style="line-height:1"><br/></div>

Changing Filipinos' mindset about credit

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Changing Filipinos' mindset about credit

Salmon Finance

Published July 14, 2026 03:17 PM PHT

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