Nelson Morales

Dr. Christian Busch, professor at the University of Southern California, will speak at DigiCon 2026. Handout

Article (news)

Professor, public relations exec to speak at DigiCon 2026

Benise Balaoing

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1786505782851Judy John.png" style="width:960px" class="fr-fic fr-dib" width="960" alt=" Edelman global chief creative officer Judy John will speak at DigiCon 2026. Handout"/> Edelman global chief creative officer Judy John will speak at DigiCon 2026. Handout</div>MANILA — A business professor and a public relations executive are delivering keynote speeches at DigiCon 2026, the country&#x27;s premier digital marketing summit.Dr. Christian Busch, professor at the University of Southern California and an affiliate researcher at the London School of Economics, will talk about how organizations can unlock innovation by building meaningful connections across industries.Meanwhile, Edelman global chief creative officer Judy John will speak about the importance of cross-disciplinary thinking as brands navigate increasingly interconnected audiences, platforms, and technologies.It has been previously announced that DigiCon 2026 will have &quot;Interoperability: Welcome to the Age of Collaboration&quot; as its theme.<div><a href="https://www.abs-cbn.com/news/business/2026/4/24/digicon-2026-to-spotlight-interoperability-collaboration-1349" rel="noopener noreferrer" target="_blank">DigiCon 2026 to spotlight ‘interoperability, collaboration’</a></div>&quot;The pace of change in marketing has never been faster, and no one organization has all the answers. DigiCon exists to create the space where brands, agencies, platforms, creators, and innovators can learn from one another and build the future together,” said Digital Marketing Association of the Philippines (DMAP) vice president Kit Ramos Disini.For this year&#x27;s DigiCon, delegates can connect with peers, local creators, and potential partners through networking sessions on the community stage.

A business professor and a public relations executive are delivering keynote speeches at DigiCon 2026, the country's premier digital marketing summit.

A business professor and a public relations executive are delivering keynote speeches at DigiCon 2026, the country's premier digital marketing summit.

Business professor, public relations exec to deliver keynote at DigiCon 2026

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Business professor, public relations exec to deliver keynote at DigiCon 2026

Benise Balaoing,

ABS-CBN News

Published August 12, 2026 01:26 PM PHT

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Updated August 12, 2026 01:36 PM PHT

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internet marketing

digital marketing

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