Tovic Salvador

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<div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/178764350333420260817130840_baon.png" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">Baon does not have to be limited to going to work or school, but may be an everyday practical habit. Photo source: <a href="https://www.facebook.com/photo.php?fbid=1491781709654202&amp;set=pb.100064671614833.-2207520000&amp;type=3" rel="noopener noreferrer" target="_blank">Bounty Fresh Facebook page </a></span></span></span></div><p style="line-height:1">For Filipinos, &quot;baon&quot; has always been more than just packed food. </p><div style="line-height:1"> </div><p style="line-height:1">It may be a lovingly prepared meal from home, a quick bite tucked into a bag for a busy day, or even something extra meant to be shared with friends. In many ways, baon is part practicality, part comfort, and a whole lot of Filipino love. </p><div style="line-height:1"> </div><p style="line-height:1">Now, Bounty Fresh is giving this familiar Filipino tradition a fresh spin with the return of its &quot;Basta Baon, Bounty Fresh!&quot; campaign. This time showing that baon is not just for lunch, it may be for breakfast, merienda, dinner, and even those in-between moments when hunger calls. </p><div style="line-height:1"> </div><p style="line-height:1">Under the campaign idea &quot;All Day, Every Day,&quot; Bounty Fresh is expanding the meaning of baon to fit the realities of today&#x27;s busy Filipino families: food that is delicious and nutritious, convenient to prepare, and versatile enough to keep you energized throughout the day. </p><div style="line-height:1"> </div><p style="line-height:1">&quot;Baon has always been part of Filipino life, but today, it goes beyond the traditional packed lunch. With Basta Baon, Bounty Fresh!, we want to show families that delicious and nutritious food can be convenient and accessible throughout the day—whether it is for breakfast, lunch, merienda, dinner, or any moment in between,&quot; said Stephanie Balois Guerrero, Vice President - Head of Marketing of Bounty Plus Inc. </p><div style="line-height:1"> </div><div style="line-height:1"><strong>Melai makes the &quot;impossible&quot; possible</strong></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:633px;display:block" width="633"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/178764336643520260817130840_melai.png" style="width:633px" class="fr-fic fr-dib" width="633"/><span class="fr-inner">Basta Baon, Bounty Fresh: Melai Cantiveros shows why baon may be an all day, every day thing.<em> Photo source: </em><a href="https://www.facebook.com/bountyfreshph/photos/bff-melais-going-to-make-things-that-are-seems-impossible-possiblesoonbasta-baon/1497191769113196/" rel="noopener noreferrer" target="_blank"><em>Bounty Fresh Facebook page </em></a></span></span></span></div><p style="line-height:1">Bringing the campaign to life is well-loved actress and host, Melai Cantiveros, who returns as the face of Basta Baon, Bounty Fresh! </p><div style="line-height:1"> </div><p style="line-height:1">Beyond the cameras, Cantiveros, the Prinsesa ng Masa (Princess of the masses), is also a busy mom balancing hosting, shoots, personal appearances, and family life. Amid her packed schedule, making sure her husband and two daughters have delicious and nutritious meals remains a priority. </p><div style="line-height:1"> </div><p style="line-height:1">In the campaign&#x27;s new digital video, Cantiveros finds herself in a hilariously impossible situation: cooking inside a van. </p><div style="line-height:1"> </div><p style="line-height:1">While preparing a full meal on the road may be impossible, the film lands on a relatable truth for busy Filipino families: preparing delicious and nutritious baon does not have to feel impossible. </p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17876433401130 (1).jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner"><em>Photo source: Bounty Fresh </em></span></span></span></div><p style="line-height:1">Through Bounty Fresh&#x27;s wide range of easy-to-prepare food choices, families may put together satisfying meals for different occasions—from the morning rush and school or office lunch breaks to afternoon cravings and family dinners. </p><div style="line-height:1"> </div><p style="line-height:1">It is a playful premise made relatable by Cantiveros, whose signature humor, authenticity, and experience as a busy working mom make her a natural fit for the campaign. </p><div style="line-height:1"> </div><p style="line-height:1">&quot;My schedule is talagang over-over busy,&quot; shared Cantiveros. &quot;That is why I need to stock up on meals that are easy to prepare, fresh and filling, taste delicious, and nakaka-energize the whole day. I am always looking for food na hindi boring—&#x27;yung mae-excite &#x27;yung family ko sa breakfast, lunch, or dinner, whether they enjoy it at home or as a packed meal. Of course, dapat healthy and nutritious din.&quot; </p><div style="line-height:1"> </div><p style="line-height:1">Cantiveros previously starred in Bounty Fresh&#x27;s &quot;Laman ng Isip&quot; video ad and now returns to help take the baon conversation beyond the traditional lunchbox. </p><div style="line-height:1"> </div><div style="line-height:1"><strong>A Bounty Fresh choice for every baon moment</strong></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17876432918130.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner"><em>Photo source: Bounty Fresh </em></span></span></span></div><p style="line-height:1">At the heart of the campaign is a diverse portfolio designed for different meals, cravings, and occasions throughout the day. </p><div style="line-height:1"> </div><p style="line-height:1">Easy Everyday Faves: Families may choose from products such as the Bounty Fresh Marinado Chicken Tapa and Marinado Chicken Tocino, alongside Chicken Cut-ups, Chicken Popcorn, Chicken Nuggets, Pork Adobo Cut, Ground Beef. </p><div style="line-height:1"> </div><p style="line-height:1">Better-For-You Faves: Families may choose from Bounty Fresh Cage-Free Specialty Eggs, No Antibiotics Ever Chicken varieties such as Family Feast and Young &amp; Tender, and Bounty Fresh Free Range Cut-ups—giving them wholesome options for everyday meals. </p><div style="line-height:1"> </div><p style="line-height:1">Shareable Faves: Families may share Bounty Fresh Gourmet Chicken, K-Fried Chikin, Saucy Torikaraage, Pork Sisig, and Beef Samgyeopsal bring exciting flavors to the table, making everyday meals feel a little special when enjoyed together. </p><div style="line-height:1"> </div><p style="line-height:1">Whether it is breakfast before a busy day, a packed lunch for school or work, an afternoon merienda, or dinner shared at home, the campaign reinforces one simple idea: there is a Bounty Fresh option for every baon moment. </p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:950px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/178764303413520260825080820_Baon 1.png" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner"><em>Photo source: Bounty Fresh </em></span></span></span></div><p style="line-height:1">Since for Filipinos, food has always been one of the simplest ways of showing care. Moreover, with delicious, nutritious, and convenient choices ready whenever they are needed, the comfort of a good baon no longer has to be limited to lunchtime. </p><div style="line-height:1"> </div><p style="line-height:1">From breakfast to dinner and everything in between, Bounty Fresh makes baon possible—all day, every day.</p><div style="line-height:1"> </div><div style="line-height:1"><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/evGQ_RMj-j0?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div><div style="line-height:1"> </div><p style="line-height:1">Bounty Fresh products are available at leading supermarkets nationwide and online in the Bounty Fresh Market <a href="http://bountyfreshmarket.ph" rel="noopener noreferrer" target="_blank">website</a>. </p><div style="line-height:1"> </div><p style="line-height:1">For more &quot;Basta Baon, Bounty Fresh&quot; ideas, recipes, product updates, and more, follow @bountyfreshph on Facebook, Instagram, YouTube, and TikTok.</p><div style="line-height:1"><br/></div>

<p>Busy days call for meals that are easy to prepare, satisfying, and ready whenever hunger strikes.</p>

Busy days call for meals that are easy to prepare, satisfying, and ready whenever hunger strikes.

Baon made for every moment of the day

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Baon made for every moment of the day

Bounty Fresh

Published August 26, 2026 04:54 PM PHT

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