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"Firefly" sensory-friendly screening highlights inclusion

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<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17376074350122025012215010_1 COVER PHOTO - A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of .jpg" style="width:950px" class="fr-fic fr-dib"/></div><p style="text-align:center">A child on the autism spectrum sha…iendly screening of &quot;Firefly&quot; at SM Southmall. <em>Photo source: SM Supermalls</em></p><p>Traditional movie screenings may pose challenges, such as loud sounds, bright lights, and crowded environments, which may cause discomfort or distress for those in the autism spectrum. So, to foster inclusivity, address this issue, and to provide a safe space for everyone, a special sensory-friendly film screening was recently organized for children on the autism spectrum and their families.</p><p>In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a sensory-friendly screening of the award-winning film &quot;Firefly&quot; on January 17, 2025. </p><p>Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.</p><p>&quot;Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here,&quot; said Emerita Dang Uy Koe, Chair of the Autism Society Philippines (ASP).</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17376073799743.jpg" style="width:950px" class="fr-fic fr-dib"/>(L) SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of &quot;Firefly&quot;. (R) &quot;Firefly&quot; stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema. <em>Photo source: SM Supermalls</em></div><div><strong>Creating a welcoming space</strong></div><p>The &quot;Lights Up, Sounds Down&quot; event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17376072713722025012215010_4 Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week..jpeg" style="width:950px" class="fr-fic fr-dib"/></div><p style="text-align:center">Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week. <em>Photo source: SM Supermalls</em></p><p>&quot;At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly.  This is a way of life here,&quot; said Engr. Bien Mateo, SM Cares Program Director for Disability Affairs.</p><p>Positive feedback from families echoed the event&#x27;s success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community&#x27;s needs.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17376071259912.jpg" style="width:950px" class="fr-fic fr-dib"/></div><p style="text-align:center">(L) A heartwarming moment captured at the sensory-friendly screening of &#x27;Firefly&#x27; at SM City Olongapo Central, where families enjoyed a welcoming and inclusive movie experience. (R) The guests experience the magic of &quot;Firefly&quot; at the screening in SM City Telabastagan, Pampanga. <em>Photo source: SM Supermalls</em></p><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17376069628931.jpg" style="width:950px" class="fr-fic fr-dib"/> (L) An invited guest is captivated by the sensory-friendly screening at SM City Marikina. (R) A boy enjoys the special screening and shows respect and gratitude with a traditional &#x27;mano po&#x27; at SM City Cebu. <em>Photo source: SM Supermalls</em></div><div><strong>SM Cares: Championing inclusion</strong></div><p>A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating a welcoming environment for all guests.</p><p>SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.</p><p>To learn more, visit the SM Supermalls <a href="http://www.smsupermalls.com/smcares">website</a>. </p><div> </div><div> </div>

<p>Sensory-friendly screenings address issues by creating an environment that is more accommodating, allowing families to participate in shared experiences without fear of judgment or exclusion. Such initiatives also raise awareness about the importance of accessibility and acceptance in public spaces.</p>

Sensory-friendly screenings address issues by creating an environment that is more accommodating, allowing families to participate in shared experiences without fear of judgment or exclusion. Such initiatives also raise awareness about the importance of accessibility and acceptance in public spaces.

"Firefly" sensory-friendly screening highlights inclusion

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"Firefly" sensory-friendly screening highlights inclusion

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Published January 23, 2025 04:42 PM PHT

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