Cheyenne Suarez

Empowering Cebu communities after the storm

Article (news)

ABS-CBN News

<div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/176351862410920251118121112_4_United For Cebu_SM City Cebu - 200 Bundles of Hope_IMG_9432.jpg" style="width:960px" class="fr-fic fr-dib" alt="A heartwarming initiative by SM City Cebu, delivering Bundles of Hope to Cebu&#x27;s first responders—reflecting our commitment to supporting those on the frontlines and sharing the spirit of the season. Photo source: SM Supermalls"/><span class="fr-inner" style="text-align:left">A heartwarming initiative by SM City Cebu, delivering Bundles of Hope to Cebu&#x27;s first responders—reflecting our commitment to supporting those on the frontlines and sharing the spirit of the season. <em>Photo source: SM Supermalls </em></span></span></span></div><p style="line-height:1">It was a tough year for the Philippines, most especially, Cebu. As several storms hit, flood, and even earthquake – Cebu needs hope now more than ever.</p><div style="line-height:1"> </div><p style="line-height:1">In the aftermath of Typhoon Tino, SM Supermalls, through SM Foundation and SM Cares, has launched a nationwide campaign titled &quot;All SM Malls Unite for Cebu,&quot; mobilizing support and solidarity to help uplift communities affected by the disaster.</p><div style="line-height:1"> </div><p style="line-height:1">Through the campaign&#x27;s message, &quot;Hope calls for an empowered community,&quot; SM invites Filipinos across the country to extend compassion and generosity—uniting to bring grace, hope, and strength to those in need.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/176351860052720251118121112_2_United For Cebu_SM City Cebu - Christmas Launch 2025_5.jpg" style="width:960px" class="fr-fic fr-dib" alt=" SM City Cebu&#x27;s Christmas centerpiece glows as part of the &quot;All SM Malls Unite for Cebu&quot; campaign. The lighting ceremony, held on November 13, brings together SM employees, partners, and local stakeholders to express solidarity with those impacted by the recent typhoon. Photo source: SM Supermalls"/><span class="fr-inner" style="text-align:left">SM City Cebu&#x27;s Christmas centerpiece glows as part of the &quot;All SM Malls Unite for Cebu&quot; campaign. The lighting ceremony, held on November 13, brings together SM employees, partners, and local stakeholders to express solidarity with those impacted by the recent typhoon.<em> Photo source: SM Supermalls </em></span></span></span></div><div style="line-height:1"><br/></div><div style="line-height:1"><strong>Lighting the way for Cebu</strong></div><div style="line-height:1"> </div><p style="line-height:1">The initiative was launched during the SM City Cebu Christmas display kickoff on November 13, themed &quot;Unwrapping the Gift of Grace and Hope.&quot; At exactly 6 pm, all SM malls nationwide illuminated their displays in green—a powerful symbol of hope, unity, and the Filipino spirit of bayanihan.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17635458381751_United For Cebu_Green Illumination_SM Mall of Asia.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner"><em>Photo source: SM Supermalls </em></span></span></span></div><p style="line-height:1">&quot;This season, we are reminded that the true gift of Christmas lies in giving,&quot; said Steven Tan, President of SM Supermalls. &quot;Through this campaign, we aim to bring light, hope, and solidarity to Cebu and its people, who continue to show courage and resilience amid challenges.&quot;</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/176351857099020251118121112_3_United For Cebu_SM City Cebu - 200 Bundles of Hope.jpg" style="width:960px" class="fr-fic fr-dib" width="960" alt="Through Operation Tulong Express, SM Foundation and SM Supermalls distribute over 8,000 Kalinga Packs containing food and essentials to affected families in Cebu, made possible through collaboration with local government units and volunteers. Photo source: SM Supermalls"/><span class="fr-inner" style="text-align:left">Through Operation Tulong Express, SM Foundation and SM Supermalls distribute over 8,000 Kalinga Packs containing food and essentials to affected families in Cebu, made possible through collaboration with local government units and volunteers. <em>Photo source: SM Supermalls </em></span></span></span></div><div style="line-height:1"> </div><p style="line-height:1">As part of the ceremony, SM City Cebu also honored the courageous first responders who served as beacons of hope during the recent earthquake and typhoon. In gratitude for their service, the mall turned over 200 Bundles of Hope to representatives from the Cebu City Disaster Risk Reduction and Management Office (CCDRRMO), BFP Mabolo, PNP Mabolo, and Barangay Mabolo BRRMO and Welfare Workers. The gesture recognized the compassion, courage, and commitment of the responders who stood at the frontlines to help communities rise again.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>Real acts of compassion</strong></div><div style="line-height:1"><strong> </strong></div><p style="line-height:1">Beyond the event and the symbolic lighting, SM also turned compassion into action through a series of relief and recovery initiatives: </p><p style="line-height:1">- 8,000 Kalinga Packs donated through Operation Tulong Express (OPTE) for affected families, including SM employees.</p><p style="line-height:1">- Cash donation booths deployed across all SM malls nationwide, providing shoppers with easy access to contribute directly to relief operations.</p><p style="line-height:1">- SM Mobile Clinic deployed to affected communities to deliver essential health services and medical outreach.</p><div style="line-height:1"><br/></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/176351853948920251118121112_5_United For Cebu_OPTE Kalinga Packs_Typhoon Tino_SM Seaside City Cebu.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">Through Operation Tulong Express, SM Foundation and SM Supermalls distribute over 8,000 Kalinga Packs containing food and essentials to affected families in Cebu, made possible through collaboration with local government units and volunteers. <em>Photo source: SM Supermalls </em></span></span></span></div><div style="line-height:1"><br/></div><p style="line-height:1">These efforts are coordinated with local government units, partner organizations, and volunteers, reflecting SM&#x27;s commitment to community resilience and long-term empowerment.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/176351851706720251118121112_6_United For Cebu_OPTE Kalinga Packs_Typhoon Tino_SM J Mall_IMG_3747.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">SM employees in Cebu also receive Kalinga Packs as part of SM Supermalls&#x27; ongoing commitment to care for its people and communities. <em>Photo source: SM Supermalls </em></span></span></span></div><div style="line-height:1"><br/></div><p style="line-height:1">The SM Foundation Mobile Clinic also provides free medical consultations, X-rays, ECGs, and basic healthcare services, helping address urgent medical needs in the aftermath of Typhoon Tino.</p><div style="line-height:1"> </div><p style="line-height:1">While mallgoers participate in SM&#x27;s nationwide donation drive, with cash donation booths set up in all 89 SM malls to raise funds for Cebu&#x27;s relief and recovery programs under Operation Tulong Express.</p><div style="line-height:1"><br/></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1763518487369brandnews.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">SM Foundation Mobile Clinic and Operation Tulong Express. <em>Photo source: SM Supermalls </em></span></span></span></div><div><br/></div><div><strong>Gift of grace, gift of hope</strong></div><div style="line-height:1"> </div><p style="line-height:1">As part of SM&#x27;s corporate social responsibility mission, SM Foundation and SM Cares reaffirm their dedication to sustainable community support and proactive disaster response.</p><div style="line-height:1"> </div><p style="line-height:1">&quot;Through &#x27;All SM Malls Unite for Cebu,&#x27; we are not only extending immediate aid, but also building stronger, more resilient communities that can rise above adversity,&quot; said Tan.</p><div style="line-height:1"> </div><p style="line-height:1">The campaign serves as a reminder that every act of kindness—no matter how small—may help illuminate Cebu&#x27;s path to recovery. </p><div style="line-height:1"> </div>

<p>Filipinos bring light, hope, and solidarity to Cebu after being hit by natural disasters.</p>

Filipinos bring light, hope, and solidarity to Cebu after being hit by natural disasters.

Empowering Cebu communities after the storm

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Empowering Cebu communities after the storm

SM Supermalls

Published November 19, 2025 04:07 PM PHT

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Updated November 19, 2025 05:52 PM PHT

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