Applications have become integral to modern routines as it allows users to accomplish tasks, stay informed, and manage daily activities. This growing reliance on digital tools is shaping how companies serve their communities.

To adapt to this shift, companies are embracing digital platforms that help simplify interactions, improve user convenience, and foster strong relationships with their customers.

Yamaha Motor Philippines recognized this shift and responded by developing the My Yamaha Motor Rev PH app. Officially launched on April 5, 2025, at the YZone Flagship Store in Mandaluyong City, the app is a first in the local motorcycle industry that digitally rewards its users. The creation of the My Yamaha Motor Rev aims to deepen Yamaha's connection with Filipino riders while streamlining services and purchases.

Yamaha Motor Philippines launches the My Yamaha Motor Rev PH app to reward rider loyalty. Photo source: Sarah Herrera, ABS-CBN News 

The app is an innovation that stemmed from previous platforms such as Y-Connect and the YClub website, offering members exclusive perks, service reminders, digital storage for documents, and access to limited-time promos. Now, the My Yamaha Motor - REV PH also rewards users with points for actions they already take—riding, joining events, or availing services.

Shinsuke Iida, Sales and Marketing Director of Yamaha Motor Philippines, described the app as a symbol of Yamaha's customer-first philosophy. "This app is historic for Yamaha. It is how we turn loyalty into a shared experience. That is what drives everything we do," Iida stated during the launch event.

Photo source: Sarah Herrera, ABS-CBN News

A personalized experience for every rider

The app offers tailored features such as maintenance tracking, warranty updates, and access to manuals. Riders also earn points by attending Yamaha events, referring friends, purchasing from Yamaha dealerships, or participating in your YClub activities. These points help users progress through loyalty tiers: Blue, Bronze, Silver, Gold, and Platinum.

Each tier provides access to privileges. Bronze grants basic perks, while Silver and Gold include entry to ride events and advance promos. Platinum members receive VIP benefits, such as international ride experiences and exclusive items including the Alpinestars Yamaha jacket.

The app is available on both the Google Play Store and Apple App Store. Photo source: Yamaha Motor Philippines 

Strengthening rider relationships

According to Toni Acuesta, Marketing Brand Execution Manager, the purpose of the app extends beyond rewards. "The main goal of the Yamaha app is to better understand what customers need and want, making it more suited to Filipino riders. The app is not just about earning rewards or discounts. It is about enhancing the300px overall riding experience," Acuesta shared.

The application is open to all existing and future Yamaha motorcycle owners. However, Yamaha owners receive additional rewards and functions such as linking up to 99 motorcycles, service reminders, and digital access to service coupons.

Photo source: Yamaha Motor Philippines 

Charm Cruz, Marketing Customer Relations Supervisor, explained that the app caters to both existing members of the YClub and individual Yamaha riders. "We value our customers. The app is designed to benefit all Yamaha customers. As long as a person owns a Yamaha motorcycle, they can use it to enhance their lifestyle and journey with the brand," Cruz said.

Exclusive brand partnerships

Users may also claim discounts through app-exclusive partner vouchers. Participating brands include Alphinestar, Imprint Customs, Dry Plus, Motorworld, Racing Boy x UMA Racing, DC Monorack, FreedConn, Memory Ph, and SEC Motosupply. These offers can be redeemed even when there are no ongoing sales.

Photo source: Yamaha Motor Philippines 

Race to Platinum

To introduce the app to the public, Yamaha launched Race to Platinum, a pre-launch campaign involving five motovloggers assigned to different Rev Zones nationwide:

- Philip Elliot (Motour Filipinas) – South Luzon

- Adrian Gonggona (Inside Moto) – Central Luzon

- Cliff Anthony Abellana (Ubecrida) – North Luzon

- Rieza Estallos (MotoCha) – Visayas

- Billy Joe Canales (Motopopsi) – Mindanao

Five motovloggers participated in a reality-style race using the Yamaha Rev App. Photo source: Yamaha Motor Philippines 

Participants completed challenges using the app such as scanning QR codes, solving puzzles, and earning points through interactive missions. Adrian Gonggona won the contest by reaching 11,100 points, achieving Platinum status, and receiving the Alpinestars Yamaha jacket along with a trip to the MotoGP Malaysia and HQ Communication Plaza Tour.

Adrian Gonggona of InsideMoto wins the Race to Platinum challenge. Photo source: Yamaha Motor Philippines 

Building the riding community

The app integrates with YClub, which currently includes 65 riding groups and over 35,000 members. Yamaha Motor Philippines aims to expand this network using the app as a digital hub for engagement and updates. "The app allows us to scale our connection and welcome even more into the Yamaha family," Iida shared.

Photo source: Yamaha Motor Philippines 

Available at 23 Rev Zones nationwide, the app is free to download. Riders may tap the "Dealer" tab to locate participating stores and start earning rewards.

For further details, visit the official Yamaha Motor Philippines Facebook page.