Cheyenne Suarez

Turning rides into rewards through a mobile app

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ABS-CBN News

<p style="line-height:1">Applications have become integral to modern routines as it allows users to accomplish tasks, stay informed, and manage daily activities. This growing reliance on digital tools is shaping how companies serve their communities.</p><div style="line-height:1"> </div><p style="line-height:1">To adapt to this shift, companies are embracing digital platforms that help simplify interactions, improve user convenience, and foster strong relationships with their customers.</p><div style="line-height:1"> </div><p style="line-height:1">Yamaha Motor Philippines recognized this shift and responded by developing the My Yamaha Motor Rev PH app. Officially launched on April 5, 2025, at the YZone Flagship Store in Mandaluyong City, the app is a first in the local motorcycle industry that digitally rewards its users. The creation of the My Yamaha Motor Rev aims to deepen Yamaha&#x27;s connection with Filipino riders while streamlining services and purchases.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1746770720218ap20.jpg" style="width:950px" class="fr-fic fr-dib" alt="Yamaha Motor Philippines launches the My Yamaha Motor Rev PH app to reward rider loyalty. Photo source: Sarah Herrera, ABS-CBN News"/><span class="fr-inner">Yamaha Motor Philippines launches the My Yamaha Motor Rev PH app to reward rider loyalty. <em>Photo source: Sarah Herrera, ABS-CBN News </em><em></em></span></span></span></div><div style="line-height:1"><br/></div><p style="line-height:1">The app is an innovation that stemmed from previous platforms such as Y-Connect and the YClub website, offering members exclusive perks, service reminders, digital storage for documents, and access to limited-time promos. Now, the My Yamaha Motor - REV PH also rewards users with points for actions they already take—riding, joining events, or availing services.</p><div style="line-height:1"> </div><p style="line-height:1">Shinsuke Iida, Sales and Marketing Director of Yamaha Motor Philippines, described the app as a symbol of Yamaha&#x27;s customer-first philosophy. &quot;This app is historic for Yamaha. It is how we turn loyalty into a shared experience. That is what drives everything we do,&quot; Iida stated during the launch event.</p><div style="line-height:1"><br/></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1746770776561IMG_2128.jpg" style="width:950px" class="fr-fic fr-dib" alt="Photo source: Sarah Herrera, ABS-CBN News]"/><span class="fr-inner" style="text-align:center"><em>Photo source: Sarah Herrera, ABS-CBN News</em></span></span></span></div><div style="line-height:1"> </div><div style="line-height:1"><strong>A personalized experience for every rider</strong></div><div style="line-height:1"> </div><p style="line-height:1">The app offers tailored features such as maintenance tracking, warranty updates, and access to manuals. Riders also earn points by attending Yamaha events, referring friends, purchasing from Yamaha dealerships, or participating in your YClub activities. These points help users progress through loyalty tiers: Blue, Bronze, Silver, Gold, and Platinum.</p><div style="line-height:1"> </div><p style="line-height:1">Each tier provides access to privileges. Bronze grants basic perks, while Silver and Gold include entry to ride events and advance promos. Platinum members receive VIP benefits, such as international ride experiences and exclusive items including the Alpinestars Yamaha jacket.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:633px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1746770819060ap2.jpg" style="width:633px" class="fr-fic fr-dib" alt="The app is available on both the Google Play Store and Apple App Store. Photo source:  Yamaha Motor Philippines"/><span class="fr-inner">The app is available on both the Google Play Store and Apple App Store.<em> Photo source: <a href="https://www.facebook.com/yamahaphilippines" rel="noopener noreferrer" target="_blank">Yamaha Motor Philippines</a> </em></span></span></span></div><div style="line-height:1"><br/></div><div style="line-height:1"><strong>Strengthening rider relationships</strong></div><div style="line-height:1"> </div><p style="line-height:1">According to Toni Acuesta, Marketing Brand Execution Manager, the purpose of the app extends beyond rewards. &quot;The main goal of the Yamaha app is to better understand what customers need and want, making it more suited to Filipino riders. The app is not just about earning rewards or discounts. It is about enhancing the300px overall riding experience,&quot; Acuesta shared.</p><div style="line-height:1"> </div><p style="line-height:1">The application is open to all existing and future Yamaha motorcycle owners. However, Yamaha owners receive additional rewards and functions such as linking up to 99 motorcycles, service reminders, and digital access to service coupons.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:633px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1746770876721ap8.jpg" style="width:633px" class="fr-fic fr-dib" alt="Photo source: Yamaha Motor Philippines [LINK OUT &quot;Yamaha Motor Philippines&quot;:  https://www.facebook.com/yamahaphilippines"/><span class="fr-inner"><em>Photo source: <a href="https://www.facebook.com/yamahaphilippines" rel="noopener noreferrer" target="_blank">Yamaha Motor Philippines</a> </em></span></span></span></div><div style="line-height:1"><br/></div><div style="line-height:1"> </div><p style="line-height:1">Charm Cruz, Marketing Customer Relations Supervisor, explained that the app caters to both existing members of the YClub and individual Yamaha riders. &quot;We value our customers. The app is designed to benefit all Yamaha customers. As long as a person owns a Yamaha motorcycle, they can use it to enhance their lifestyle and journey with the brand,&quot; Cruz said.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>Exclusive brand partnerships</strong></div><div style="line-height:1"> </div><p style="line-height:1">Users may also claim discounts through app-exclusive partner vouchers. Participating brands include Alphinestar, Imprint Customs, Dry Plus, Motorworld, Racing Boy x UMA Racing, DC Monorack, FreedConn, Memory Ph, and SEC Motosupply. These offers can be redeemed even when there are no ongoing sales.</p><div style="line-height:1"><br/></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:633px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1746770927560ap9.jpg" style="width:633px" class="fr-fic fr-dib" alt="Photo source: Yamaha Motor Philippines [LINK OUT &quot;Yamaha Motor Philippines&quot;:  https://www.facebook.com/yamahaphilippines"/><span class="fr-inner"><em>Photo source: <a href="https://www.facebook.com/yamahaphilippines" rel="noopener noreferrer" target="_blank">Yamaha Motor Philippines</a> </em><em></em><u><em></em></u><u></u></span></span></span></div><div style="line-height:1"> </div><div style="line-height:1"><strong>Race to Platinum</strong></div><div style="line-height:1"> </div><p style="line-height:1">To introduce the app to the public, Yamaha launched Race to Platinum, a pre-launch campaign involving five motovloggers assigned to different Rev Zones nationwide:</p><p style="line-height:1">- Philip Elliot (Motour Filipinas) – South Luzon</p><p style="line-height:1">- Adrian Gonggona (Inside Moto) – Central Luzon</p><p style="line-height:1">- Cliff Anthony Abellana (Ubecrida) – North Luzon</p><p style="line-height:1">- Rieza Estallos (MotoCha) – Visayas</p><p style="line-height:1">- Billy Joe Canales (Motopopsi) – Mindanao</p><div style="line-height:1"><br/></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1746770981122ap3.jpg" style="width:950px" class="fr-fic fr-dib" alt="Five motovloggers participated in a reality-style race using the Yamaha Rev App. Photo source: Yamaha Motor Philippines [LINK OUT &quot;Yamaha Motor Philippines&quot;:  https://www.facebook.com/yamahaphilippines"/><span class="fr-inner">Five motovloggers participated in a reality-style race using the Yamaha Rev App. <em>Photo source: </em><a href="https://www.facebook.com/yamahaphilippines" rel="noopener noreferrer" target="_blank"><em>Yamaha Motor Philippines</em></a> </span></span></span></div><div style="line-height:1"> </div><p style="line-height:1">Participants completed challenges using the app such as scanning QR codes, solving puzzles, and earning points through interactive missions. Adrian Gonggona won the contest by reaching 11,100 points, achieving Platinum status, and receiving the Alpinestars Yamaha jacket along with a trip to the MotoGP Malaysia and HQ Communication Plaza Tour.</p><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:633px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1746771040623ap6.jpg" style="width:633px" class="fr-fic fr-dib" alt="Adrian Gonggona of InsideMoto wins the Race to Platinum challenge. Photo source: Yamaha Motor Philippines [LINK OUT &quot;Yamaha Motor Philippines&quot;: https://www.facebook.com/yamahaphilippines"/><span class="fr-inner">Adrian Gonggona of InsideMoto wins the Race to Platinum challenge. <em>Photo source: <a href="https://www.facebook.com/yamahaphilippines" rel="noopener noreferrer" target="_blank">Yamaha Motor Philippines</a> </em></span></span></span></div><div style="line-height:1"><br/></div><div style="line-height:1"> </div><div style="line-height:1"><strong>Building the riding community</strong></div><div style="line-height:1"> </div><p style="line-height:1">The app integrates with YClub, which currently includes 65 riding groups and over 35,000 members. Yamaha Motor Philippines aims to expand this network using the app as a digital hub for engagement and updates. &quot;The app allows us to scale our connection and welcome even more into the Yamaha family,&quot; Iida shared.</p><div style="line-height:1"><br/></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:633px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/174676214926220250422100416_YMPH10.jpg" style="width:633px" class="fr-fic fr-dib" alt="Photo source: Yamaha Motor Philippines [LINK OUT &quot;Yamaha Motor Philippines&quot;:  https://www.facebook.com/yamahaphilippines"/><span class="fr-inner"><em>Photo source: <a href="https://www.facebook.com/yamahaphilippines" rel="noopener noreferrer" target="_blank">Yamaha Motor Philippines</a> </em></span></span></span></div><p style="line-height:1">Available at 23 Rev Zones nationwide, the app is free to download. Riders may tap the &quot;Dealer&quot; tab to locate participating stores and start earning rewards.</p><div style="line-height:1"> </div><p style="line-height:1">For further details, visit the official <a href="https://www.facebook.com/yamahaphilippines" rel="noopener noreferrer" target="_blank">Yamaha Motor Philippines</a> Facebook page. </p><div style="line-height:1"><br/></div>

<p>A first-of-its-kind mobile app the way riders interact and earn perks; offering convenience, real-time engagement, and personalized experiences.</p>

A first-of-its-kind mobile app the way riders interact and earn perks; offering convenience, real-time engagement, and personalized experiences.

Turning rides into rewards through a mobile app

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Turning rides into rewards through a mobile app

Yamaha Motor Philippines

Published May 09, 2025 02:47 PM PHT

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Updated May 09, 2025 02:49 PM PHT

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