Arthur Fuentes

Various smart appliances are dsiplayed at the Xiaomi Smart Living Room during the tech brand's event in Bangkok, Thailand. Benise Balaoing, ABS-CBN News

Article (news)

Xiaomi Smart Living Room

Benise Balaoing

ABS-CBN News

<h3><strong>Brand says sees ‘huge potential’ for appliance market in Southeast Asia</strong></h3><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17506442835242025062303064_bdb5f9db-0ce9-4a9a-a3a9-e7d12031c4db.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">Various smart appliances are dsiplayed at the Xiaomi Smart Living Room during the tech brand&#x27;s event in Bangkok, Thailand. <em>Benise Balaoing, ABS-CBN News </em></span></span></span></div><p>BANGKOK — Xiaomi launched a new smart air conditioner, refrigerator, and washing machine powered by artificial intelligence (AI).</p><p>At the Queen SIrikit National Convention Center, company officials launched the Mijia Air Conditioner Pro Eco Inverter, which is powered by proprietary AI that allows gives better adaptive cooling than traditional aircon units.</p><p>They also launched a new refrigerator, which has “fresh convertible zones”—areas whose temperatures can be controlled independent of the rest of the fridge to keep specific items like meat, fish, fruits, vegetables and drinks fresh.</p><p>The new washing machine, meanwhile, is a front-load wash dryer with a smarty dry detection feature—instead of relying on a timer, it detects when your clothes are dry and stops automatically.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1750467687587xiaomi fridge.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false" style="text-align:left">The Mijia Refrigerator Cross Door also has a touch panel that allows users to monitor and control the temperature in the fridge. <em>Benise Balaoing, ABS-CBN News</em></span></span></span></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1750467901886washing amchine.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false" style="text-align:left">The Mijia Front Load Washer Dryer uses AI to detect when clothes are dry, helping users save energy.<em> Benise Balaoing, ABS-CBN News</em></span></span></span></div><p>“This protects your fabrics, saves energy, and gives you one less thing to worry about,” said Jennifer Zheng, Product Marketing Manager, Xiaomi International.</p><p>TJ Walton, Xiaomi International senior product marketing manager, said the company thinks its appliances will be “extremely appreciated” by the Southeast Asian market.</p><p>“We are the number four appliance brand in China, and with more than 11 million units shipped just last year,” Xiaomi International general manager for Southeast Asia Alex Tang noted.</p><p>“Now, we are bringing that success to the global markets with the smart tech, the beautiful design to upgrade your home,” he said.</p><p>“I think for us, our end goal… is to provide a smarter, more convenient, easier life for our users, whether it&#x27;s with our smartphones or whether they&#x27;re at home,” Walton told reporters at the sidelines of the launch. </p><p>“We want to provide a seamless, connected, smart experience that we know our users will love,” he added.</p><p>Walton also noted that they do not compromise on the quality of their products even though their prices are lower than their competitors.</p><p>“I think for us, it&#x27;s important to ensure that the products are at an affordable rate, where more people around the world can enjoy them and experience them. And what I would say is we don&#x27;t think about what to cut out,” he said.</p><p>“We think about, ‘Okay, according to this kind of demographic or the people we know will buy these devices, what amazing features can we consider putting into these devices?’”</p><p>“So that&#x27;s the logical thought behind you know, how we pick and choose what features we want for these devices. It&#x27;s not like we have this amazing thing, and let&#x27;s cut all these bunch of features out,” he explained.</p><div><a href="https://www.abs-cbn.com/news/technology/2025/1/30/review-redmi-note-14-pro-plus-5g-checks-all-the-boxes-2317" rel="noopener noreferrer" target="_blank">Xiaomi launches Redmi phone signed by Thai popstar BamBam</a></div><p>“I would not personally categorize them as cheap products at all,” Walton added. “Our goal is leading tech with amazing design, something that we know our users, one, would love to use, and two, will fit seamlessly into their home life.”</p><p>Xiaomi representatives told reporters that the large appliances will be available in the Philippines soon.</p><p>Xiaomi Corporation&#x27;s revenue reached 111.3 billion yuan in the first quarter of 2025. Revenues from internet-of-things and lifestyle products reached 32.3 billion yuan, up 58.7 percent year-over-year.</p>

<p>Xiaomi representatives told reporters that the large appliances will be available in the Philippines soon.</p>

Xiaomi representatives told reporters that the large appliances will be available in the Philippines soon.

Xiaomi launches new smart appliances as it makes deeper push into IoT

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Xiaomi launches new smart appliances as it makes deeper push into IoT

Benise Balaoing,

ABS-CBN News

Published Jun 23, 2025 10:05 AM PHT

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