Tovic Salvador

Article (news)

Arthur Fuentes

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783925753340acer.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>Tech aficionados visit the Acer display during the 2026 Computex in Taipei. Arthur Fuentes, ABS-CBN News</div>MANILA — Taiwanese tech giant Acer said it has secured its position again as the top laptop brand in the Philippines for the 20th consecutive year, capturing over a third of the market.Citing figures from market research firm Nielsen-GfK, Acer said that for the first five months of 2026, the brand commanded a 37 percent share of the consumer laptop segment and 34.5 percent of the gaming laptop market.The data solidifies the company’s two-decade market dominance in the Southeast Asian nation, following a record-high 37.3 percent total consumer market share in 2025, which was independently verified by the International Data Corporation (IDC), Acer said.&quot;These achievements are deeply meaningful to us as we celebrate Acer’s 50th anniversary,&quot; said Sue Ong-Lim, Managing Director of Acer Philippines. &quot;They reflect our strong commitment to our mission of breaking barriers between people and technology.&quot;The Taipei-headquartered firm, founded in 1976, is leveraging its long-term dominance in the Philippines by expanding beyond traditional hardware retail. The company has integrated itself into local youth culture through its regional esports tournament, the Asia Pacific Predator League, alongside annual consumer lifestyle campaigns.Acer is also targeting the country&#x27;s public and private sectors through its regional education summit, focusing on the integration of artificial intelligence (AI) in local classrooms.The metrics highlight the Philippines as a resilient stronghold for Acer amid intensifying competition from regional rivals in the Southeast Asian personal computing market.

Citing figures from market research firm Nielsen-GfK, Acer said it captured more than a third of the consumer and gaming laptop markets.

Citing figures from market research firm Nielsen-GfK, Acer said it captured more than a third of the consumer and gaming laptop markets.

Acer says it has topped the Philippine market again for consumer, gaming laptops

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Acer says it has topped the Philippine market again for consumer, gaming laptops

Arthur Fuentes,

ABS-CBN News

Published July 13, 2026 03:20 PM PHT

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