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Professionals may now bring their laptops anywhere without the hassle of heaviness. Photo source: Mores Heramis, ABS-CBN News

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<div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17846890188731784689020926.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">Professionals may now bring their laptops anywhere without the hassle of heaviness. <em>Photo source: Mores Heramis, ABS-CBN News </em></span></span></span></div><p>For professionals who perform at the highest level every day, a laptop is more than just a device it is an extension of productivity, creativity, communication, style, and leadership.</p><p>Mobility has become essential in today&#x27;s fast-paced business environment. This is why a laptop must be light enough to carry anywhere without compromising speed, function, and performance.</p><p>On July 1, 2026, more than 1,200 industry leaders, enterprise partners, and technology decision-makers gathered in Parañaque City as ASUS unveiled the ASUS ExpertBook Ultra.</p><p>The launch was led by ASUS Co-CEO Samson Hu, together with ASUS Vice President and APAC Commercial General Manager Rex Lee, and ASUS Business Philippines Business Development Manager Francis Avila.</p><p>Positioned as &quot;The Flagship of the Industry. Period.&quot; the ASUS ExpertBook Ultra represents ASUS vision of the modern business laptop.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17846890647121784689068905.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">Samson Hu, Co-CEO of ASUS, during his keynote. <em>Photo source: Mores Heramis, ABS-CBN News </em></span></span></span></div><p>&quot;The <a href="https://www.asus.com/ph/laptops/for-work/expertbook/asus-expertbook-ultra/?utm_source=facebook&amp;utm_medium=social&amp;utm_campaign=26q3&amp;utm_content=announcement">ExpertBook Ultra</a> is the absolute pinnacle of ASUS engineering and our definitive answer to the future of work,&quot; said Samson Hu, Co-CEO of ASUS, during his keynote address. &quot;We engineered this device with zero compromises. We understand that tomorrow&#x27;s business leaders require an Al-powered machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance.&quot;</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17846891088501784689112466.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">Modern business laptop revealed, the ASUS ExpertBook Ultra. <em>Photo source: Mores Heramis, ABS-CBN News </em></span></span></span></div><div><strong>Redefining the modern business laptop</strong></div><p>Weighing at 0.99 kg and measuring 10.9 mm thin, the ASUS ExpertBook Ultra is light for its size of 14-inches.</p><p>Crafted from magnesium-aluminum alloy and finished with ASUS Nano Ceramic coating, the laptop is built to withstand everyday wear while delivering up to 26 hours of battery life.</p><p>ASUS Nano Ceramic technology features a 9H hardness rating, helping protect the laptop against scratches, stains, and fingerprints.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17846891801521784689184426.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">Worry-free, the ASUS ExpertBook Ultra promises to be flexible and durable. <em>Photo source: Mores Heramis, ABS-CBN News </em></span></span></span></div><div><strong>A flagship built for performance</strong></div><p>A flagship laptop should be able to keep pace with demanding workloads. The ASUS ExpertBook Ultra delivers next-generation performance designed for modern professionals.</p><p>Despite its slim profile, the ExpertBook Ultra sustains up to 50W of performance even when the lid is closed and connected to an external monitor. Heavy workloads do not come at the expense of noise, as the laptop operates at just 20 to 30 decibels, comparable to the sound of rustling leaves.</p><p>Powered by up to Intel Core Ultra X9 processor, the laptop distributes workloads across dedicated CPU, GPU, and Al engines to maximize performance and efficiency. It also has a dedicated Neural Processing Unit (NPU) with up to 50 TOPS.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17846892292731784689233448.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">The ASUS ExpertBook Ultra&#x27;s battery capacity may also withstand hours of work. <em>Photo source: Mores Heramis, ABS-CBN News </em></span></span></span></div><p>A 70Wh battery provides up to 26 hours of use and charges up to 50 percent in 30 minutes. Built with Tandem OLED technology, the display delivers up to three times the brightness while consuming 40 percent less power. The Corning Gorilla Matte finish enhances viewing quality while reducing glare and helping minimize eye strain.</p><p>Modern work often involves juggling numerous browser tabs, large files, multiple applications, and video conferences at the same time. The ASUS ExpertBook Ultra is engineered to help maintain smooth and responsive performance throughout these demanding tasks.</p><div><br/></div><div><strong>Engineered for resilience</strong></div><p>ASUS demonstrated the laptop&#x27;s durability through a live stress test designed to simulate extreme conditions. During one demonstration, 10 weight plates totaling 100 kilograms were placed on top of the laptop. Once the weights were removed, the device showed no visible dents or scratches, while the display remained fully intact.</p><p>Additional demonstrations highlighted the laptop&#x27;s ability to withstand rugged handling, accidental drops, and water spills.</p><p>According to ASUS, the ExpertBook Ultra has passed 24 U.S. military-grade tests and 157 ASUS durability tests that evaluate its resilience in demanding environments.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784689543653EXPERT.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">The ASUS ExpertBook Ultra passes the durability test. <em>Photo source: Mores Heramis, ABS-CBN News </em></span></span></span></div><p>ASUS Business also introduced Rico Hizon and Gabbi Garcia as brand ambassadors for the ASUS Expert Series.</p><p>Rico Hizon is a multi-award-winning broadcast journalist with 38 years of experience across GMA, CNBC Asia in Hong Kong, BBC World News in Singapore and London, CNN Philippines, and ABS-CBN News Channel. He is the host of Beyond the Exchange with Rico Hizon on ANC, winner of the Best Talk Show Host award at the 30th Asian Television Awards, and Grand Final Winner for Best Factual News Presenter at the Asian Academy Creative Awards and currently serves as a business consultant.</p><p>Gabbi Garcia is one of the Philippines’ most recognized young actresses, a host, and entrepreneur. She has built a reputation for professionalism, versatility, and an entrepreneurial spirit that extends well beyond entertainment. Her role as an ASUS ExpertBook Brand Ambassador reflects the next generation of Filipino professionals who demand premium, AI-ready tools that match their pace.</p><p>Watch how Garcia and Hizon beat Murphy’s Law with the ASUS ExpertBook Ultra here:</p><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/WyYVvzr6Nnw?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div><div><br/></div><div><strong>Future-ready</strong></div><p>ASUS believes professionals now require more than powerful hardware. Intelligent systems that adapt to the way people work have become equally important.</p><p>&quot;The workplace is entering an Al-driven era. Success in 2026 requires more than just powerful hardware,&quot; said Francis Avila, ASUS Business Philippines Business Development Manager, during his presentation.</p><p>Supporting this vision, the ASUS ExpertBook Ultra features an advanced LDS Wi-Fi antenna that promises to deliver strong and reliable wireless connectivity, ASUS said the antenna provides up to 43 percent efficiency, helping users stay connected during meetings and collaborative work.</p><p>The laptop also features ASUS MyExpert, its built-in Al assistant that brings together several Al-powered tools in one application. Knowledge Hub helps users locate information quickly, File Search finds documents using natural language, ExpertMeet enhances virtual meetings, while Chat serves as an Al assistant for a variety of everyday tasks.</p><div><br/></div><div><strong>Built for today&#x27;s professionals</strong></div><p>To represent today&#x27;s Filipino professionals who are constantly on the move, working remotely, and managing busy schedules, ASUS introduced celebrity, host, and entrepreneur Gabbi Garcia, alongside veteran broadcast journalist and ANC&#x27;s Beyond The Exchange host Rico Hizon as its brand ambassadors.</p><p>&quot;I am indeed very honored. It is a pleasure to be the brand ambassador for ASUS, especially representing the media industry. Everything happens so quickly. I move from meeting to meeting. I write a lot of talking points for guests, so it definitely needs to be accessible to me. It is fast, it is accurate, and it is portable too,&quot; said Rico Hizon.</p><p>Gabbi Garcia, meanwhile, highlighted the laptop&#x27;s durability and portability.</p><p>&quot;I can get very clumsy, so I really love that it is durable. I also travel a lot, so I always bring my laptop whenever I edit photos or videos. It challenges the common notion that you always have to be extremely careful with laptops. It is a great travel companion,&quot; she said.</p><p>A panel discussion featuring the brand ambassadors and industry executives explored the growing role of Al in the workplace. Dindo Marzan, Senior Vice President and Head of SME Business Group at Converge ICT Solutions, together with Lito Villanueva, Executive Vice President and Chief Innovation and Inclusion Officer of RCBC and Founding Chairman of Fintech Alliance PH, discussed the importance of continuous learning, innovation, and future-ready technologies in helping Filipino professionals and organizations adapt to evolving business demands.</p><div><br/></div><div><strong>An investment in productivity</strong></div><p>The ASUS Expert Book Ultra is now available in the Philippines in two color options: Jet Fog and Morn Grey, with a starting price of P129,995, find the nearest store <a href="https://www.asus.com/ph/laptops/for-work/expertbook/asus-expertbook-ultra/where-to-buy/">here</a>. For more information, visit this <a href="https://www.asus.com/ph/laptops/for-work/expertbook/asus-expertbook-ultra/?utm_source=facebook&amp;utm_medium=social&amp;utm_campaign=26q3&amp;utm_content=announcement">website</a>.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784874046494Early Bird Bundle KV_Extended Promo.png" style="width:960px;display:block;height:auto" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left"><em>Photo source: ASUS </em></span></span></span></div><p>ASUS Business Philippines is offering an exclusive Early Bird Bundle Promo for the ASUS ExpertBook Ultra. Purchase any unit of the ASUS ExpertBook Ultra during the promotional period on select tech stores nationwide, and ASUS Expert Stores in Lazada or Shopee and get one (1) an ASUS 100W GaN Charger (included upon purchase) and P10,000 worth of SSI Gift Vouchers for online redemption that you can use to purchase select luxury and premium items under SSI Group. (claimed online). DTI Fair Trade Permit No. FTEB-261070 Series of 2026.</p>

<p>Artificial intelligence is transforming the workplace, and the latest generation of business laptops is evolving alongside, combining portability, performance, durability, and intelligent features to meet the demands of today's professionals.</p>

Artificial intelligence is transforming the workplace, and the latest generation of business laptops is evolving alongside, combining portability, performance, durability, and intelligent features to meet the demands of today's professionals.

ExpertBook Ultra: ASUS' Boldest Business Laptop

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ExpertBook Ultra: ASUS' Boldest Business Laptop

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Published July 24, 2026 05:39 PM PHT

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