Jamaine Punzalan

Article (news)

Agence France-Presse

<div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778035555184120416_apple.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left"></span></span></span></div><p>Rumors about Apple&#x27;s ambitions in the transportation sector have circulated for years. Daniel Leal-Olivas, AFP</p><div><br/></div><p>Apple on Tuesday agreed to pay $250 million to settle a class action lawsuit accusing it of misleading millions of iPhone buyers by falsely touting artificial intelligence capabilities for its Siri voice assistant in late 2024.</p><p>Plaintiffs accused the California tech giant of having &quot;promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years&quot; in order to boost iPhone sales, the document -- reviewed by AFP -- stated.</p><p>The Better Business Bureau&#x27;s National Advertising Division, the US advertising watchdog, had also concluded that Apple falsely suggested the new AI-powered Siri was &quot;available now.&quot;</p><p>The settlement filed Tuesday for court approval, which includes no admission of wrongdoing by Apple, covers roughly 36 million eligible devices -- the iPhone 16, as well as the iPhone 15 Pro and 15 Pro Max -- purchased in the United States between June 10, 2024 and March 29, 2025.</p><div><a href="https://www.abs-cbn.com/news/technology/2026/1/13/apple-chooses-google-s-gemini-ai-to-power-siri-1018">Apple chooses Google&#x27;s Gemini AI to power Siri</a></div><p>Each class member could receive $25 per device, a sum that could reach $95 depending on the number of approved claimants.</p><p>&quot;We resolved this matter to stay focused on what we do best: delivering the most innovative products and services to our users,&quot; Apple told the Financial Times.</p><p>A Morgan Stanley survey cited in the complaint indicated that &quot;enhanced Siri&quot; was the feature that potential iPhone buyers most anticipated.</p><p>Apple had launched a major advertising campaign in 2024 to promote these capabilities, before confirming their indefinite delay and pulling its ads.</p><p>The settlement must still be approved by Judge Noel Wise of the federal district court for the Northern District of California at a hearing set for June 17, 2026.</p><div> <a href="https://www.abs-cbn.com/news/technology/2026/4/21/apple-s-tim-cook-to-step-down-as-ceo-in-september-0728">Apple&#x27;s Tim Cook to step down as CEO in September</a></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/HunldxHL_kY?&amp;t=6s&amp;pp=0gcJCd4KAYcqIYzv&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/2Ow8RtS3aqY?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>Apple on Tuesday agreed to pay $250 million to settle a class action lawsuit accusing it of misleading millions of iPhone buyers by falsely touting artificial intelligence capabilities for its Siri voice assistant in late 2024.</p>

Apple on Tuesday agreed to pay $250 million to settle a class action lawsuit accusing it of misleading millions of iPhone buyers by falsely touting artificial intelligence capabilities for its Siri voice assistant in late 2024.

Apple agrees to $250-M settlement over AI Siri claims

Apple agrees to $250 million settlement over AI Siri claims

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Apple agrees to $250 million settlement over AI Siri claims

Agence France-Presse

Published May 06, 2026 10:48 AM PHT

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Updated May 06, 2026 10:49 AM PHT

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