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ABS-CBN TVplus sells 7M units since its launch in 2015

February 20, 2019 AT 09:50 AM

ABS-CBN TVplus sells 7M units since its launch in 2015

ABS-CBN TVplus sales continue to rise as ABS-CBN reports that 7 million ABS-CBN TVplus units have been sold as of February–four years since its launch in February 2015.

KBO attracts 1.2M unique customers; new TVplus channels now among most watched
 
ABS-CBN TVplus sales continue to rise as ABS-CBN reports that 7 million ABS-CBN TVplus units have been sold as of February–four years since its launch in February 2015.
 
The robust sales has been steadily growing in the past years as more and more Filipinos patronize the country’s pioneering digital terrestrial television (DTT) product.
 
Based on Kantar Media’s Q4 2018 report of DTT households nationwide, ABS-CBN TVplus exclusive channels CineMo and YeY have kept their spot as the third and fourth most watched channels, respectively. Meanwhile, after the launch of new exclusive TVplus channels last year, Jeepney TV claimed the fifth spot followed by Movie Central and Asianovela Channel on the sixth and eighth rank.
 
On the other hand, TVplus’ pay-per-view channel KBO, which is now open to all networks, has attracted 1.2M unique TVplus customers to register using the service.
 
ABS-CBN, which is rapidly transitioning into an agile digital company, is the first media and entertainment company in the country to make the historic switch from analog to digital terrestrial television to transform the TV viewing experience of Filipinos.
 
Based on the Kantar Media establishment survey last August 2018, 72% of non-cabled homes in Metro Manila have an ABS-CBN TVplus box, versus 55% in August 2017. The number of non-cabled homes with a TVplus box also increased in Mega Manila to 65% from 44%, while those in the suburbs grew to 57% from 33% in the same period last year.
 
ABS-CBN TVplus also continues to expand its signal coverage areas as part of its mission to lead the country’s migration from analog to digital broadcast by 2023.
 
In November 2018, Batangas became the 16th signal coverage area of ABS-CBN TVplus. Other coverage areas include Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.
 
More content choices were offered to TVplus consumers in 2018 with the introduction of five additional ABS-CBN TVplus exclusive channels, including Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping. After the launch, the free trial of the new channels has been extended this 2019.