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NBA enjoying viewership, social media growth in Philippines

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Rory Carroll, Reuters

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="The NBA" s="" Facebook="" page="" has="" more="" than="" million="" followers="" from="" the="" No.="" country="" outside="" United="" States.="" Jeenah="" Getty="" Images="" North="" America="" via="" AFP="" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2022/afp/02/05/20200312-nba-logo-afp.jpg"/><figcaption>The NBA&#x27;s Facebook page has more than 8.5 million followers from the Philippines, the No. 1 country outside the United States. <em>Jeenah Moon, Getty Images North America via AFP/file</em></figcaption></figure></div><p>The NBA has seen a spike in viewership in the Philippines, as well as Brazil and Australia, demonstrating that the league&#x27;s efforts to grow the game outside of North America is bearing fruit.</p><p>The league has enjoyed growth in viewership and on social media in the Philippines. The NBA&#x27;s Facebook page has more than 8.5 million followers from the Philippines, the No. 1 country outside the United States.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/sports/02/04/22/nba-upgrades-kobe-bryant-trophy-given-to-all-star-mvp">NBA redesigns Kobe Bryant Trophy given to All-Star MVP</a></li></ul><p>In Brazil, games this season are drawing a 16% larger average audience compared to last season, rising to 4th among countries outside the United States in largest total audience, the league said.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/sports/01/31/22/k-pop-star-bambam-helps-andrew-wiggins-become-nba-all-star">Wiggins &#x27;will never forget&#x27; BamBam after K-pop star helps him become NBA All-Star</a></li></ul><p>The South American nation has also seen a jump in NBA League Pass subscriptions, jersey sales and social media engagement.</p><p>Australia has seen a 35% larger average audience compared to last season, including a 27% jump in viewership for the NBA&#x27;s Christmas day suite of games.</p><p>The league&#x27;s opening night roster featured eight Australian players including veteran guard Patty Mills and rising star Josh Giddey, who are driving interest in their home country.</p><p>&quot;We&#x27;re very pleased with the growth in viewership and consumption we&#x27;re experiencing this season in a number of international markets, including Australia, Brazil and the Philippines, all of which have extremely passionate NBA fan bases,&quot; Matt Brabants, head of international content partnerships at the NBA, told Reuters.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/sports/01/22/22/clarkson-green-meet-anew-on-filipino-heritage-night">Clarkson, Green meet anew during Filipino Heritage Night in Utah</a></li></ul><p>&quot;The NBA&#x27;s popularity continues to grow around the world, and as we head into NBA All-Star 2022 and the playoff race heats up, we anticipate this trend will continue in markets around the world.&quot;</p><p>The NBA All-Star game in February 20 in Cleveland and the playoffs tip off on April 16.</p><div><strong>RELATED VIDEO</strong></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=1737782" width="100%"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div>

The NBA's Facebook page has more than 8.5 million followers from the Philippines, the No. 1 country outside the United States.

NBA enjoying viewership, social media growth in Philippines

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NBA enjoying viewership, social media growth in Philippines

Rory Carroll,

Reuters

Published February 05, 2022 07:04 AM PHT

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