Camille Naredo

The New York Liberty pose for a photo after winning the 2024 WNBA Championship against the Minnesota Lynx during Game 5 of the 2024 WNBA Finals on October 20, 2024 at Barclays Center in Brooklyn, New York. David Sherman, NBAE via Getty Images/AFP 

BROOKLYN, NY - OCTOBER 20: The New York Liberty pose for a photo after winning the 2024 WNBA Championship against the Minnesota Lynx during Game 5 of the 2024 WNBA Finals on October 20, 2024 at Barclays Center in Brooklyn, New York. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2024 NBAE   David Sherman/NBAE via Getty Images/AFP (Photo by David Sherman / NBAE / Getty Images / Getty Images via AFP)

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2024 WNBA Finals - Minnesota Lynx v New York Liberty

Agence France-Presse

<div><span class="fr-img-caption fr-fic fr-dib" style="width:960px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1742317065186AFP__20241021__2178994295__v1__Preview__2024WnbaFinalsMinnesotaLynxVNewYorkLiberty.jpg" style="width:960px" class="fr-fic fr-dib" alt="The New York Liberty pose for a photo after winning the 2024 WNBA Championship against the Minnesota Lynx during Game 5 of the 2024 WNBA Finals on October 20, 2024 at Barclays Center in Brooklyn, New York. David Sherman, NBAE via Getty Images/AFP "/><span class="fr-inner" style="text-align:left">The New York Liberty pose for a photo after winning the 2024 WNBA Championship against the Minnesota Lynx during Game 5 of the 2024 WNBA Finals on October 20, 2024 at Barclays Center in Brooklyn, New York. <em>David Sherman, NBAE via Getty Images/AFP </em></span></span></span></div><p>LONDON, United Kingdom -- Global revenues for women&#x27;s elite sport are on track to top $2 billion in 2025, with commercial appeal at an all-time high, according to financial experts Deloitte.</p><p>The company said Tuesday that the combination of matchday, commercial and broadcast income would push revenues to $2.35 billion (2.15 billion euros) worldwide, up from $1.88 billion in 2024.</p><p>That would represent a 240 percent rise in four years. Deloitte valued the 2022 market at $692 million.</p><p>Jennifer Haskel of the Deloitte Sports Business Group said: &quot;The commercial appeal of women&#x27;s sports and its athletes has never been higher, as the sector continues to shine on the global stage.&quot;</p><p>She added: &quot;The growth of women&#x27;s sport has continued to exceed expectations as various competitions, leagues, clubs and athletes generate significant returns despite limited resources.</p><p>&quot;Crucially, the industry is moving beyond short-sighted metrics to focus on evolving structures and legacy programmes through enhanced investment and bold action.&quot;</p><p>The two highest revenue-generating sports are basketball and football.</p><div><a class="fr-green fr-strong" href="https://www.abs-cbn.com/sports/basketball/2025/3/12/sabrina-ionescu-leads-unveiling-of-girls-got-game-courts-in-bulacan-1906">READ: Sabrina Ionescu leads unveiling of Girls Got Game courts in Bulacan</a></div><div><a class="fr-green fr-strong" href="https://www.abs-cbn.com/sports/basketball/2025/3/12/how-sabrina-ionescu-inspired-these-girls-to-pursue-women-s-hoops-1851">READ: How Sabrina Ionescu inspired these girls to pursue women&#x27;s hoops</a></div><p>Deloitte said the 2025 Women&#x27;s Rugby World Cup, being held in England, had already sold a record number of tickets and the 2027 FIFA Women&#x27;s World Cup in Brazil would aim to tap into an emerging market.</p><p>&quot;Major events are increasing visibility and participation but deliberate action needs to be taken after these big moments to drive domestic success for leagues and clubs,&quot; said Haskell.</p><p>&quot;It is no longer enough to just host an event -- organisers must be bold and think of new ways to engage fans and drive participation even after the champion is crowned.&quot;</p><div><strong>© Agence France-Presse</strong></div><div><strong>RELATED VIDEO:</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/xYPbEYuRBtY?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>Global revenues for women's elite sport are on track to top $2 billion in 2025, with commercial appeal at an all-time high, according to financial experts Deloitte.</p>

Global revenues for women's elite sport are on track to top $2 billion in 2025, with commercial appeal at an all-time high, according to financial experts Deloitte.

Elite women's sport revenue to top $2 billion: Deloitte

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Elite women's sport revenue to top $2 billion: Deloitte

Agence France-Presse

Published March 19, 2025 06:10 AM PHT

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