Jeraldine Blackman shares advice to aspiring content creators: ‘Be yourself’

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Jeraldine Blackman shares advice to aspiring content creators: ‘Be yourself’

Josh Mercado

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Jeraldine Blackman with Beautéderm owner Rhea Tan. Josh MercadoJeraldine Blackman with Beautéderm owner Rhea Tan. Josh Mercado 


Jeraldine Blackman of The Blackman Family returned to the Philippines for her partnership with Beautéderm, with the brand’s owner Rhea Tan welcoming her as its official endorser on Wednesday in Angeles City.


During the press conference, Blackman, who first struck TikTok and Instagram fame by posting home videos, opened up about her influence as a content creator.


“I’m aware na maraming nanonood ng videos namin as a family, pero ‘yung celebrity status, parang malayo pa naman. Like sa endorsement, ang feeling ko lang, extra lang, ganun. I’m not a celebrity. I’m a content creator. Pero I have a responsibility kasi nga people are watching,” she said, adding, “My Instagram [audience is] more on Australian, American, and then UK. Sa Facebook naman, more on Filipino. Sa TikTok, half percent Filipinos and USA.”


Her advice to aspiring content creators: “Be yourself. Huwag kang maglagay ng content na hindi ikaw ‘yun. If you’re consistent at what you do, people will start liking it. Kapag consistent ‘yun, you’re gonna grow. Makikita mo naman ‘yan.”


“If you establish an authentic connection with your followers, you’ll eventually find your fans,” she emphasized. 


While enjoying her vacation in Manila, the Filipina influencer revealed her dream collaboration: “Si Jelai (Andres). Si Rayver Cruz.”


Blackman also shared her early challenges as a Filipina in Australia.


“When Nimo was starting school, konti lang ang Asians dun, and he would come home, telling me, ‘Mama, they won’t play me because I have little eyes.’ They would always say that. ‘Yung eyes niya kasi parang Korean. Ang sakit nun. In-explain ko sa kanya. Minsan nga, umiyak ako sa restroom dahil na-hurt talaga ako. Pero sabi ko sa kanya, ‘Even they are not very nice, you have to show that you’re nice,” she recalled.


“Ngayon, ini-ignore na niya. Mas konti na ngayon kasi nag-mature na ‘yung ibang kids. Lagi ko pa rin sinasabi sa kanila na maraming differences. We all have different colors, hair colors. I told them, kahit ganun pa rin, we all are the same. Hindi ko ine-expect na magiging aware sa ganun at early age.


“Nung buntis ako, iniisip ko, siguro naman walang racism na mangyayari kapag mga bata pa sila. Hindi ko in-expect na sa age na 5, I had to explain the race and color. ‘Yun ‘yung biggest challenge ko.”


Despite their success, she always makes sure that both her kids stay true to their Filipino roots.


“I teach them the basics like ‘yung slippers na dapat hubarin kapag papasok sa isang bahay. ‘Yung mother-in-law ko nga, sinasabihan nila na hubarin ang slippers. ‘Yung pagtawag ng ate and kuya, tito and tita, alam din ng kids. Sa Australia kasi, iba ang culture eh,” she said. 

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