Herlene Budol shares her Kili-Queenly Journey

Silka proudly announced the launch of its campaign for their latest innovation, the New Silka Whitening Deodorant. This momentous occasion is marked by a brand campaign rooted in confidence, self-assurance, and the empowering spirit of Queenfidence, embodied by its newest ambassador, Herlene Budol.

“Pinangarap ko pero di ko inexpect na isang araw, ngayon na nga, na lalabas din ako sa TV bilang endorser ng SILKA! Salamat po sa tiwala, gagalingan ko po talaga,’ exclaimed Herlene, overwhelmed by the warm welcome as she debuted as the ambassador for the whitening deodorant line. This campaign also marks her first TV Commercial. Herlene wowed the crowd with a sultry yet powerful sing and dance performance in her stunning orange long gown.

Herlene epitomizes the essence of beauty and practicality. As opposed to her name, she promotes accessible beauty provided by Silka without an ounce of Budol. Her genuine demeanor, infectious energy, and unwavering confidence resonate deeply with Filipinas across the nation. Herlene's journey embodies the transformative power of self-assurance and serves as an inspiration to women of all ages.

From Herlene’s humble beginnings, she rose as an actress and beauty queen, championing Silka from then and now. Even as a child, her late grandmother sold the brand’s products in their sari-sari store with their entire family being Silka users for its affordability and effectiveness. This transformation parallels her skincare journey. Silka became her holy grail solution, transforming her into the Kili-Queenly icon she is today.

The TV commercial featuring Herlene Budol celebrates the essence of Filipina beauty and the transformative power of the New Silka Whitening Deodorants. It is a testament to Silka's commitment to empowering women to embrace their confidence and authenticity with the tagline “Kili-kili puting walang budol, sa presyong ‘di rin budol!”