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ABS-CBN still undisputed leader in May

June 06, 2019 AT 04:45 PM

ABS-CBN still undisputed leader in May

ABS-CBN is still the most watched TV network nationwide that delivered top news stories and compelling, values-laden programs last May, registering an average audience share of 44% versus GMA’s 31%, according to data from Kantar Media.

 
“FPJ’s Ang Probinsyano,” “The General’s Daughter” lead list of most watched shows

ABS-CBN is still the most watched TV network nationwide that delivered top news stories and compelling, values-laden programs last May, registering an average audience share of 44% versus GMA’s 31%, according to data from Kantar Media.

The Kapamilya network’s leadership in ratings is evident in its programs that have consistently topped the list of most watched shows nationwide, with “FPJ’s Ang Probinsyano” (37%) keeping its claim as the number one program that Filipinos watch. Angel Locsin’s action-packed “The General’s Daughter” (31.2%) followed closely on the second spot.

“Search for the Idol Philippines” (28.8%) kept its throne as the top-of-mind weekend show nationwide, followed by ABS-CBN’s flagship newscast “TV Patrol” (27.3%) that brought relevant news last month for its Halalan 2019 coverage.

Completing the top 10 are “Maalaala Mo Kaya” (25.6%), “Kadenang Ginto” (25.3%), “Hiwaga ng Kambat” (23.1%), and “Home Sweetie Home: Extra Sweet” (22.7%).

Meanwhile, ABS-CBN also conquered all time blocks in May, particularly in primetime where it recorded an average audience share of 47%, compared to GMA’s 33%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

The Kapamilya network also successfully ruled the morning block (6 AM to 12 NN) with an average audience share of 34%, versus GMA’s 30%; the noontime block (12 NN to 3 PM) with 43%, beating GMA’s 31%; and the afternoon block (3 PM to 6PM) with a whopping 50% or 20 points higher than GMA’s 30%.

Likewise, ABS-CBN also reigned supreme in urban and rural areas, as it earned 42% versus GMA’s 24% in Metro Manila; 36% versus GMA’s 31% in Mega Manila; 39% over GMA’s 34% in Total Luzon; 53% versus GMA’s 25% in Total Visayas; and 51% versus GMA’s 28% in Total Mindanao.
 
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2019 BY HOUSEHOLDS
 
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN44
2GMA31
3TV53
Source: Kantar Media
 
 
 
TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN47
2GMA33
3TV54
Source: Kantar Media
 
 
 
TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2019 BY HOUSEHOLDS
RANKTV NETWORK AUDIENCE SHARE IN %
1ABS-CBN          34
2GMA          30
3TV5           1
 Source: Kantar Media
     
      
 
TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN43
2GMA31
3TV52
Source: Kantar Media
 
 
TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN50
2GMA30
3TV52
Source: Kantar Media
 
 
TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN39
2GMA34
3TV52
Source: Kantar Media
 
 
TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN53
2GMA25
3TV54
Source: Kantar Media
 
 
TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN MAY 2019 BY HOUSEHOLDS
 
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN51
2GMA28
3TV53
Source: Kantar Media
 
 
 
 
TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN MAY 2019 BY HOUSEHOLDS
 
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN42
2GMA24
3TV52
Source: Kantar Media
 
 
TABLE 10.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN MAY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN36
2GMA31
3TV52
Source: Kantar Media
 
 
TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN MAY 2019 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
RankChannelTitleRating in %
1ABS-CBNFPJ'S ANG PROBINSYANO37%
2ABS-CBNTHE GENERAL’S DAUGHTER31.2%
3ABS-CBNSEARCH FOR THE IDOL PHILIPPINES28.8%
4GMAKAPUSO MO, JESSICA SOHO28.1%
5ABS-CBNTV PATROL27.3%
6ABS-CBNMAALAALA MO KAYA25.6%
7ABS-CBNKADENANG GINTO25.3%
8ABS-CBNHIWAGA NG KAMBAT23.1%
9ABS-CBNHOME SWEETIE HOME EXTRA SWEET22.7%
10GMA24 ORAS18.9%