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ABS-CBN shows resonate with more Filipinos in July

August 02, 2019 AT 04:04 PM

ABS-CBN shows resonate with more Filipinos in July

Majority of households nationwide still turned to ABS-CBN for their dose of relevant news stories and inspiring shows in July, leading the network to hit an average audience share of 45%, or 13 points higher than GMA’s 32%, according to data from Kantar Media.

 
“Probinsyano,” “Idol” top weekday and weekend programming
 
Majority of households nationwide still turned to ABS-CBN for their dose of relevant news stories and inspiring shows in July, leading the network to hit an average audience share of 45%, or 13 points higher than GMA’s 32%, according to data from Kantar Media.

Like in previous months, “FPJ’s Ang Probinsyano” (37.6%) remained as the top program Filipinos enjoy nationwide, followed by the action-drama, “The General’s Daughter” (31.3%).

 “Search for the Idol Philippines” (30.1%) ended its first season with a bang as it kept its throne as the choice program of Filipinos on weekends, while “TV Patrol” (28.5%) retained its title as the most watched weekday newscast nationwide.

The moving life stories in “Maalaala Mo Kaya” (24.8%) made the drama anthology a favorite among viewers every weekend, while “Kadenang Ginto” (24.1%) continues to strike gold in nationwide ratings for delivering intensely entertaining episodes to viewers.

Rounding out the top ten are “Hiwaga ng Kambat” (23.6%) and “Home Sweetie Home: Extra Sweet” (21.6%).
Meanwhile, ABS-CBN also won all time blocks in July, particularly in primetime and in the afternoon. During primetime, it recorded 47%, compared to GMA’s 31%. The Kapamilya network also registered 47% in the afternoon block (3 PM to 6PM), beating GMA’s 33%.

Likewise, ABS-CBN also ruled the morning block (6 AM to 12 NN) with an average audience share of 39%, versus GMA’s 30% and the noontime block (12 NN to 3 PM) with 44%, beating GMA’s 34%.

Meanwhile, the Kapamilya network won in both urban and rural homes, particularly in Metro Manila where it registered an average audience share of 41% versus GMA’s 26%; in Mega Manila where it got 36%, versus GMA’s 32%; in Total Luzon where it recorded 40%, compared to GMA’s 34%; in Total Visayas as it garnered 53%, beating GMA’s 25%; and in Total Mindanao where it got 52%, while GMA only recorded 29%.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

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TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2019 BY HOUSEHOLDS
 
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN45
2GMA32
3TV53
Source: Kantar Media
 
 
 
TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN47
2GMA31
3TV55
Source: Kantar Media
 
 
 
TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2019 BY HOUSEHOLDS
RANKTV NETWORK AUDIENCE SHARE IN %
1ABS-CBN          39
2GMA          30
3TV5           2
 Source: Kantar Media
    
 
 
 
      
 
TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN44
2GMA34
3TV53
Source: Kantar Media
 
 
TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN47
2GMA33
3TV53
Source: Kantar Media
 
 
TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN40
2GMA34
3TV53
Source: Kantar Media
 
 
 
TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN53
2GMA25
3TV54
Source: Kantar Media
 
 
TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JULY 2019 BY HOUSEHOLDS
 
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN52
2GMA29
3TV53
Source: Kantar Media
 
 
 
TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN JULY 2019 BY HOUSEHOLDS
 
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN41
2GMA26
3TV53
Source: Kantar Media
 
 
 
 
TABLE 10.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN JULY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN36
2GMA32
3TV53
Source: Kantar Media
 
 
TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JULY 2019 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
RankChannelTitleRating in %
1ABS-CBNFPJ'S ANG PROBINSYANO37.6%
2ABS-CBNTHE GENERAL’S DAUGHTER31.3%
3ABS-CBNSEARCH FOR THE IDOL PHILIPPINES30.1%
4ABS-CBNTV PATROL28.5%
5GMAKAPUSO MO, JESSICA SOHO25.5%
6ABS-CBNMAALAALA MO KAYA24.8%
7ABS-CBNKADENANG GINTO24.1%
8ABS-CBNHIWAGA NG KAMBAT23.6%
9ABS-CBNHOME SWEETIE HOME: EXTRA SWEET21.6%
10GMA24 ORAS20.7%