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ABS-CBN starts 2019 strongly as PH's number one network

February 05, 2019 AT 09:02 AM

ABS-CBN starts 2019 strongly as PH's number one network

ABS-CBN opened 2019 on a high note as viewers nationwide tuned in to its news and entertainment shows, making the network hit an average audience share of 45% in January, or 15 points higher than GMA’s 30%, based on Kantar Media’s data.

New shows “The General’s Daughter,” “World of Dance Philippines” now part of top programs nationwide

ABS-CBN opened 2019 on a high note as viewers nationwide tuned in to its news and entertainment shows, making the network hit an average audience share of 45% in January, or 15 points higher than GMA’s 30%, based on Kantar Media’s data.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN led in Mega Manila where it scored 37%, beating GMA’s 28% and in Metro Manila, where it registered an average audience share of 44% against GMA’s 23%. ABS-CBN likewise led in Total Luzon, where it garnered 40% versus GMA’s 32%, in Total Visayas with 54%, or 29 points higher than GMA’s 25%, and in Total Mindanao with 55%, while GMA only scored 26%.

ABS-CBN programs ruled the top 10 list of most watched programs in January with “FPJ’s Ang Probinsyano” (39.1%) on top. 

Also part of the top 10 are the Kapamilya network’s newest shows, Angel Locsin’s “The General’s Daughter” (32.8%) and the new reality talent show, “World of Dance Philippines” (30.8%) followed by ABS-CBN’s flagship news program “TV Patrol” (30.2%). JoshLia’s “Ngayon at Kailanman” (28.7%) ended its run strongly, while “Maalaala Mo Kaya” (24.3%) continued to rule its timeslot every Saturday. “Halik” (23.2) sustained its high viewership, while the comeback of “Minute to Win It: Last Man Standing” (22.6%) earned its place in the top 10. Completing the list is the values-laden program “Wansapanataym” (22.4%).

Meanwhile, ABS-CBN won across all time blocks, particulary in primetime where it earned an average audience share of 50%, or 21 points higher than GMA’s 29%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments to reach more consumers effectively.

The Kapamilya network was also successful in conquering the morning block (6AM-12NN) with an average audience share of 37%, compared to GMA’s 27%; in the noontime block (12NN-3PM) with 42%, versus GMA’s 31%; and in the afternoon block (3PM-6PM) with 44%, beating GMA’s 33%.  

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN45
2GMA30
3TV52
Source: Kantar Media
 
 
TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN50
2GMA29
3TV53
Source: Kantar Media
 
 
 
TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
RANKTV NETWORK AUDIENCE SHARE IN %
1ABS-CBN          37
2GMA          27
3TV5           1
 Source: Kantar Media
     
      
 
 
TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN42
2GMA31
3TV52
Source: Kantar Media
 
 
TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN44
2GMA33
3TV52
Source: Kantar Media
 
 
TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN40
2GMA32
3TV52
Source: Kantar Media
 
 
TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN54
2GMA25
3TV53
Source: Kantar Media
 
 
TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN55
2GMA26
3TV52
Source: Kantar Media
 
 
TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN JANUARY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN44
2GMA23
3TV52
Source: Kantar Media
 
 
TABLE 10.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN JANUARY 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN37
2GMA28
3TV52
Source: Kantar Media
 
 
TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JANUARY 2019 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
 
RankChannelTitleRating in %
1ABS-CBNFPJ'S ANG PROBINSYANO39.1
2ABS-CBNTHE GENERAL’S DAUGHTER32.8
3ABS-CBNWORLD OF DANCE PHILIPPINES30.8
4ABS-CBNTV PATROL30.2
5ABS-CBNNGAYON AT KAILANMAN28.7
6GMAKAPUSO MO, JESSICA SOHO25.7
7ABS-CBNMAALAALA MO KAYA24.3
8ABS-CBNHALIK23.2
9ABS-CBNMINUTE TO WIN IT: LAST MAN STANDING22.6
10ABS-CBNWANSAPANATAYM22.4