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ABS-CBN still top choice of viewers in April

May 03, 2019 AT 02:28 PM

ABS-CBN still top choice of viewers in April

ABS-CBN won the hearts of viewers nationwide in April as it offered values-laden and relevant news stories, hitting an average audience share of 46%, or a 16-point wide lead against GMA’s 30%, according to data from Kantar Media.

Afternoon average audience share continues to soar with “Kadenang Ginto”
 
ABS-CBN won the hearts of viewers nationwide in April as it offered values-laden and relevant news stories, hitting an average audience share of 46%, or a 16-point wide lead against GMA’s 30%, according to data from Kantar Media.

 “FPJ’s Ang Probinsyano” (38.5%) is still on the top spot of most-watched programs nationwide, followed by the reality competition series  “World of Dance Philippines” (32.6%) that ended its run on Philippine TV strongly.

The Angel Locsin-led primetime series “The General’s Daughter” (31.3%) snagged the third spot with its action-packed episodes every night, while “Search for the Idol Philippines” (29.5%) made a huge splash with its debut, soaring instantly at number four.

 “TV Patrol” (28.3%) remained as the choice newscast of Filipinos, rounding out the top five. Meanwhile, “Kadenang Ginto” (25.3%) shot to number seven, continuing to be the most-watched afternoon show nationwide that also consistently trends online. The other programs that make up the list are “Halik” (25%), which also recently held its finale, “Maalaala Mo Kaya” (24.5%), and Dreamscape’s newest weekend program, “Hiwaga ng Kambat” (23.5%).

With the consistent strong performance of “Kadenang Ginto” every afternoon, ABS-CBN’s afternoon block (3PM-6PM) average audience share shot up to 51%, or 22 points higher than GMA’s 29%. This is the first time this year that ABS-CBN’s afternoon average audience share breached 50%.

Likewise, ABS-CBN won again in the primetime block (6PM-12 MN), where it garnered an average audience share of 48%, beating GMA’s 31% as most of its primetime shows dominated the most watched programs list. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

The network also still remained supreme in the morning block (6AM-12NN), where it got 35%, versus GMA’s 29% and in the noontime block (12NN-3PM) where the network recorded 47%, compared to GMA’s 29%.

 ABS-CBN also continued to conquer viewership in Metro Manila and Mega Manila. The Kapamilya network recorded an average audience share of 44%, or 22 points higher than GMA’s 22% in Metro Manila, while in the Mega Manila area, the Kapamilya network earned 38%, compared to GMA’s 29%.

Moreover, ABS-CBN remained unbeatable in Total Luzon where it registered 41%, beating GMA’s 33%; in Total Visayas where it earned the widest lead with 55% or 32 points higher, versus GMA’s 23%; and in Total Mindanao where it clinched 54%, beating GMA’s 27%.

Global audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
 
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN46
2GMA30
3TV53
Source: Kantar Media
 
 
 
TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN48
2GMA31
3TV54
Source: Kantar Media
 
 
 
TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
RANKTV NETWORK AUDIENCE SHARE IN %
1ABS-CBN          35
2GMA          29
3TV5           2
 Source: Kantar Media
     
      
 
TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN47
2GMA29
3TV52
Source: Kantar Media
 
 
TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN51
2GMA29
3TV52
Source: Kantar Media
 
 
TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN41
2GMA33
3TV53
Source: Kantar Media
 
 
TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN55
2GMA23
3TV54
Source: Kantar Media
 
 
TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN APRIL 2019 BY HOUSEHOLDS
 
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN54
2GMA27
3TV53
Source: Kantar Media
 
 
 
TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN APRIL 2019 BY HOUSEHOLDS
 
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN44
2GMA22
3TV52
Source: Kantar Media
 
 
TABLE 10.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN APRIL 2019 BY HOUSEHOLDS
RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN38
2GMA29
3TV53
Source: Kantar Media
 
 
TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN APRIL 2019 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
RankChannelTitleRating in %
1ABS-CBNFPJ'S ANG PROBINSYANO38.5%
2ABS-CBNWORLD OF DANCE PHILIPPINES32.6%
3ABS-CBNTHE GENERAL’S DAUGHTER31.3%
4ABS-CBNSEARCH FOR THE IDOL PHILIPPINES29.5%
5ABS-CBNTV PATROL28.3%
6GMAKAPUSO MO, JESSICA SOHO26.5%
7ABS-CBNKADENANG GINTO25.3%
8ABS-CBNHALIK25%
9ABS-CBNMAALAALA MO KAYA24.5%
10ABS-CBNHIWAGA NG KAMBAT23.5%