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Stop using 'Xerox' when you mean 'copy', Japanese firm tells public in Philippines

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<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2019/tvpatrol/09/14/20190919-xerox.jpg"/><figcaption>A Fuji Xerox machine. Courtesy of Fuji Xerox Philippines Facebook page</figcaption></figure></div>MANILA - The Japanese company that makes the world&#x27;s most popular photocopying machines is asking the public in the Philippines to stop using the word &quot;Xerox&quot; when referring to anything other than the machines it makes or services it provides.Fuji Xerox Co. Ltd. published a notice on a Philippine broadsheet on Thursday to remind people that its Xerox brand is &quot;not just another word for copy.&quot;The company said Xerox is a globally recognized registered trademark protected by law.While a lot of people use the brand name as a synonym for copying, Fuji Xerox said this is wrong.<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2019/tvpatrol/09/14/20190919-xerox_1.jpg"/><figcaption>Fuji Xerox&#x27;s public notice printed in a Filipino newspaper.</figcaption></figure></div>As a registered trademark, Xerox is not a verb or a common noun and should therefore not be used to describe copying or copy services in general, Fuji Xerox said.&quot;So please don&#x27;t use the word &#x27;XEROX&#x27; as another word for &#x27;copy&#x27;,&quot; the company appealed.This was not the first or only time that a brand name became part of everyday language, thanks to the product&#x27;s runaway marketing success.<ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/news/10/12/18/bongga-trapo-added-to-oxford-english-dictionary">Bongga! &#x27;Trapo&#x27; added to Oxford English Dictionary</a></li></ul>In 2006, a very popular search engine brand was formally included in the Merriam-Webster Dictionary and the Oxford English Dictionary. Skeptics may Google this to find out more.<ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/life/08/20/17/look-filipino-words-in-the-oxford-english-dictionary">LOOK: Filipino words in the Oxford English Dictionary</a></li></ul>Another brand that has become part of everyday language refers to a software that has led to countless Photoshopped images and memes.Also, unless you are using a personal watercraft built by Kawasaki Heavy Industries, you should probably not say you are going to ride a Jet Ski anywhere in the West Philippine Sea.

Xerox is not a verb or a common noun and should not be used to describe copying or copy services in general, Fuji Xerox Co. Ltd. said.

Xerox is not a verb or a common noun and should not be used to describe copying or copy services in general, Fuji Xerox Co. Ltd. said.